Category: workshops

Demystifying Online & Social Media workshops

Two hands on workshops for busy business people who want to understand the web and social media

You need to be where today’s customers can find you. A web site and social media presence are essential for every business.

The Internet is the new shopfront – our customers, suppliers, staff and anybody who wants to deal with us is checking us out on the web before they contact us.

Social media is where our customers are talking about us. It’s vital that businesses have a social media presence and know how to use it properly.

Both a web site and a social media presence are essential for every organisation, but how does a time pressed manager or business owner make sure they are getting the most from their investment?

The Demystifying Online & Social Media  workshops are two half day sessions. The morning session will show you how you can use various Internet tools to promote your business and products online to the world. The afternoon session will show you how to use social media effectively to service your customers and market your business.

Business veterans and Internet experts Brad Keeling and Paul Wallbank will guide you through the online tools and techniques which businesses owners and managers can use to improve their Internet performance and effectively extend their web reach to their key customers.

 

I already have a website

Even if you have website, it’s essential to be using it properly and making sure it’s leveraging other online channels – it’s now essential the local plumber, lawn mowing service or hairdresser is getting the most from their web presence.

What will I learn?

During the workshop participants will develop a cost effective online presence, understand how social media can work for their business and gain insights on strategies to their presence on the web.

The morning session covers;

  • basic web design essentials
  • choosing keywords
  • using online basic search optimisation strategies
  • making images and video work for your site
  • using free local directory services

The afternoon session will cover;

  • choosing the right social media tools
  • integrating social media with your business
  • building a social media following
  • dealing with trolls and haters
  • gathering business intelligence through social media

All of this is explained in basic, commonsense terms and at the end of the workshop you’ll have the knowledge to run a basic but effective online and social media business strategy. A full set of reference notes will be provided to workshop participants.

If you’re a tradesman, local shop, restaurant, cafe or any other business catering to a neighbourhood, suburb or district these are workshops you cannot afford to miss.

Location

Business Growth Centre
48 Oakdale Road Gateshead NSW 2209 Map

Date and Time

Friday, October 26 2012.

Morning session. Getting the web working for your business – 9am to 12pm
Afternoon session. Unleashing social media in your business – 1pm to 4pm

Price

Single session – morning or afternoon $49.00
Both sessions – $89.00

Book now

Seats are limited so book now through our secure website to guarantee your place at this workshop which no business can afford to miss.

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Using cloud computing to grow your business

An evening workshop on using cloud computing to grow your business.

Computers have changed business over the last thirty years and now cloud computing is changing the ways we use computers.

Smartphones, tablet computers, laptops and PCs are all becoming more productive and efficient as cloud services make it easier for business grow and become profitable.

Join Paul Wallbank and the Bondi Business Enterprise Centre for a two hour session on how you can use cloud computing services in your business.

Tickets are only $35 and the session will be held from 5.30pm on Wednesday, June 20  at Bondi Library, Denison Street Bondi Junction, NSW. You can book through the BEC website.

You’re probably using cloud computing services and don’t even know it, find out how to use them better.

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Webskills training course

The webskills training course gives you the essential online business skills

The Webskills course is a sixteen hour course, four hours over four weeks, that gives participants the skills to create a basic business digital presence.

Held in association with training company Totco, Webskills gives participants the tools to build and maintain a professional and cost-effective presence on the web using WordPress, social media, online advertising and various cloud computing services.

Over the four week course, we cover the basics of setting up a business website, ensuring you’ve protected your business’ intellectual property, the fundamentals of search engine optimisation (SEO) and how to use social media in the enterpise.

At the end of the course the participants will have created a basic online presence for their business or organisation. The course is suitable for staff members, managers, small business operators or those looking at setting up their own venture.

Participants cover

  • Defining your online identity
  • Intellectual property rights on the web
  • Choosing the right online tools
  • Creating a website
  • Online security
  • Listing with search engines
  • Understanding social media
  • Developing an e-commerce platform
  • Keeping your site up to date

Requirements

All participants are required to bring along their own laptop computer and have a basic understand of how to surf the web and use email. These courses are designed for business professionals.

More details

Contact Totco for more details on this course or Netsmarts for other ways we can help your business, organisation or community group identify and deal with challenges of our exciting era.

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Cloud computing and Small Business September Digital Day

How can online tools help grow your business?

As part of the NSW state government’s Small Business September Digital Day for Startups and Growth Businesses, we’ll be looking at exactly what cloud computing is and how it can help businesses.

Some of the services we discuss in the presentation are listed in the Netsmart’s web post on the 5 essential cloud computing tools for business. Although there’s many more we’ll mention that can help organisations of all sizes.

Given the time constraints and the event’s focus is on the specific social media and cloud computing tools available to small business, much of the background information to the Online Tools to Turbocharge Your Business session is available in the previous series of posts about cloud computing previously done for the 2011 City of Sydney Let’s Talk Business series.

Detailed information from that presentation can be found on the following pages;

The networked business Part 1: What is cloud computing?
The networked business Part 2: The benefits of cloud computing
The networked business Part 3: Managing risk in the cloud
The networked business Part 4: The business case for cloud computing

All of the tools discussed in the Small Business September presentations are available in our ebook, Online Business Essentials which is available for all subscribers to our newsletter.

If you’d like to see the presentations themselves, both The Networked Business and Online Tools to Turbocharge your Business are available through the Slideshare service.

Seats are still available for both of the Digital Day presentations at the Telstra Experience Centre, Level 4, 300 George Street, Sydney. The Start Up session begins at 8.00am and the presentations for growth businesses begins at 1.00pm.

Come along if you’d like to learn how social media and cloud computing can help your business improve productivity while building an online brand.

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Making e-Business work for you masterclass

A three hour masterclass to help your business get online

A website is a business essential. You need to be where your customers can find you

The Internet is the new shopfront – our customers, suppliers, staff and anybody who wants to deal with us is checking us out on the web before they contact us.

Making e-Business work for you will show you how you can use various Internet tools to promote your business and products online to the world. The three hour masterclass will show you how to setup the web tools you need for an effective online presence.

Business owner, broadcaster, writer and specialist on the digital economy, Paul Wallbank, will guide you through the online tools and techniques which businesses owners and managers can use to improve their Internet performance and effectively extend their web reach to their key customers.

I already have a website

Even if you have website, an effective entry on these directories is essential – the local plumber, baker, lawn mowing service or hairdresser is finding their local search listings is vital to capturing customers in their neighbourhoods while larger business have to compete in crowded markets. Local listings improve the performance of your web site and can help it perform better when customers are searching online.

What will I learn?

During the workshop participants will develop a cost effective online local search presence along with gaining insights on some strategies to be the most popular search result for their neighbourhood.

At the end of the Web for Free workshop you’ll have full, effective listings in the key places your customers are looking online, we’ll have also reviewed how you can choose the keywords to make your site more relevant to those searching for your services.

Participants cover;

  • how the local services work with the web
  • the relevant local directories for Australian online markets
  • maximising local internet coverage
  • using online basic search optimisation strategies
  • optimising website product descriptions with keywords
  • adapting social media to local search and the web

All of this is explained in non-geek terms and at the end of the workshop, you have a fully functioning website and local listings. A full set of reference notes will be provided to workshop participants.

If you’re a tradesman, local shop, restaurant, cafe or any other business catering to a neighbourhood, suburb or district this is a workshop you cannot afford to miss.

Location

Mosman Professional Centre, 3 Brady Street Mosman Map

Date and Time

Thursday, 2 June 2011 from 10.00am to 1.00pm

Price

$300 per participant. The session is limited to 15 people and you’ll need to bring a wireless capable laptop computer. Book now as spots are limited.

Order now


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Is Getting Australian Business Online right for your business?

the free options for a business website

The Getting Australian Business Online initiative is a great move from Google and MYOB to make it easier for the 50% of businesses who don’t currently have a website to get an Internet presence.

MYOB’s Chief Executive Tim Reed identifies the three barriers to small business getting online as being fear, time and cost.

All three barriers are addressed by this service; it’s free, simple and takes around half an hour to configure.

The results are fairly basic, a business ends up with a template that shows their location, contact details, some links and a basic description of the enterprise. It won’t win awards, but it is a basic web presence.

While GABO is a good idea, and strongly recommended for smaller businesses, it isn’t the right solution for all as it doesn’t include an email address, has few customisation features and most of the local search features have to be configured separately.

There are other cheap options available, registering a domain name for around $20 year and then using Google’s free Blogger platform is a straightforward alternative and there are other options using hosted WordPress, Weebly and Squarespace.

Given you get a free domain out Getting Australian Business Online, it’s worthwhile signing up if your business doesn’t have a website, however keep in mind there are cost effective alternatives that offer more flexibility and that all important email address.

Our workshop, Web for Beginners, takes business owners and managers through the process of setting up a Getting Australian Business Online account as well as signing up with the key local search services. Places are still available for our March 24 workshop.

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The Web for Free workshop

How to get your business working harder on the web using free tools

Your customers are going online. Can they find you?

Our two hour hands on workshop makes sure you can be found on the web

Our customers are going online. Today’s consumers – young and old – are turning to the web when looking for local businesses and services that were once listed in the phone directory or local newspaper classifieds.

Your business needs to be there for them to find you when they go looking on their computers or mobile phones. The great thing is most of these listing services are free.

Why Local Search?
The websites, search engines, iPhone applications and even GPS systems that consumers are using to find tradesmen, services, restaurants and cafes in their neighbourhoods all rely on a small number of directories run by companies like Google and News Limited to provide details of local businesses.

I already have a website
Even if you have website, an effective entry on these directories is essential – the local plumber, baker, lawn mowing service or hairdresser is finding their local search listings is vital to capturing customers in their neighbourhoods. Local listings improve the performance of your site and help it go to the top of searches in your suburb or town.

What will I learn?
During the workshop participants will develop a cost effective online local search presence along with gaining insights on some strategies to be the most popular search result for their neighbourhood.

At the end of the Web for Free workshop you’ll have full, effective listings in the Google Places, True Local and Facebook Pages services. This ensures your business is being found when customers go looking for you on the web.

Participants cover;

• how the local services work
• the relevant local directories for Australian markets
• how to list in the local services
• maximising local coverage
• using basic search optimisation strategies
• optimising product descriptions
• designing and creating a free web site
• leveraging special offers and sales
• adapting social media to local search

Who should attend?
The Web for Free is designed for entrepreneurs, business owners managers and staff of new or established businesses wanting to understand local search tools and how to use free web services.

Duration and location
Our first two hour workshop will be held at the Mosman Professional Centre on March 17 from 10.30am. Seats are limited to 15 so space is restricted. You will need to bring your own laptop computer along.

Book now
Seats at the workshop are $300 each. With restricted space you’ll have to book now to avoid disappointment.


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