A website is a business essential. You need to be where your customers can find you
The Internet is the new shopfront – our customers, suppliers, staff and anybody who wants to deal with us is checking us out on the web before they contact us.
Making e-Business work for you will show you how you can use various Internet tools to promote your business and products online to the world. The three hour masterclass will show you how to setup the web tools you need for an effective online presence.
Business owner, broadcaster, writer and specialist on the digital economy, Paul Wallbank, will guide you through the online tools and techniques which businesses owners and managers can use to improve their Internet performance and effectively extend their web reach to their key customers.
I already have a website
Even if you have website, an effective entry on these directories is essential – the local plumber, baker, lawn mowing service or hairdresser is finding their local search listings is vital to capturing customers in their neighbourhoods while larger business have to compete in crowded markets. Local listings improve the performance of your web site and can help it perform better when customers are searching online.
What will I learn?
During the workshop participants will develop a cost effective online local search presence along with gaining insights on some strategies to be the most popular search result for their neighbourhood.
At the end of the Web for Free workshop you’ll have full, effective listings in the key places your customers are looking online, we’ll have also reviewed how you can choose the keywords to make your site more relevant to those searching for your services.
- how the local services work with the web
- the relevant local directories for Australian online markets
- maximising local internet coverage
- using online basic search optimisation strategies
- optimising website product descriptions with keywords
- adapting social media to local search and the web
All of this is explained in non-geek terms and at the end of the workshop, you have a fully functioning website and local listings. A full set of reference notes will be provided to workshop participants.
If you’re a tradesman, local shop, restaurant, cafe or any other business catering to a neighbourhood, suburb or district this is a workshop you cannot afford to miss.
Mosman Professional Centre, 3 Brady Street Mosman Map
Date and Time
Thursday, 2 June 2011 from 10.00am to 1.00pm
$300 per participant. The session is limited to 15 people and you’ll need to bring a wireless capable laptop computer. Book now as spots are limited.