May 052011
Web and social media training courses for business owners and managers

A website is a business essential. You need to be where your customers can find you

The Internet is the new shopfront – our customers, suppliers, staff and anybody who wants to deal with us is checking us out on the web before they contact us.

Making e-Business work for you will show you how you can use various Internet tools to promote your business and products online to the world. The three hour masterclass will show you how to setup the web tools you need for an effective online presence.

Business owner, broadcaster, writer and specialist on the digital economy, Paul Wallbank, will guide you through the online tools and techniques which businesses owners and managers can use to improve their Internet performance and effectively extend their web reach to their key customers.

I already have a website

Even if you have website, an effective entry on these directories is essential – the local plumber, baker, lawn mowing service or hairdresser is finding their local search listings is vital to capturing customers in their neighbourhoods while larger business have to compete in crowded markets. Local listings improve the performance of your web site and can help it perform better when customers are searching online.

What will I learn?

During the workshop participants will develop a cost effective online local search presence along with gaining insights on some strategies to be the most popular search result for their neighbourhood.

At the end of the Web for Free workshop you’ll have full, effective listings in the key places your customers are looking online, we’ll have also reviewed how you can choose the keywords to make your site more relevant to those searching for your services.

Participants cover;

  • how the local services work with the web
  • the relevant local directories for Australian online markets
  • maximising local internet coverage
  • using online basic search optimisation strategies
  • optimising website product descriptions with keywords
  • adapting social media to local search and the web

All of this is explained in non-geek terms and at the end of the workshop, you have a fully functioning website and local listings. A full set of reference notes will be provided to workshop participants.

If you’re a tradesman, local shop, restaurant, cafe or any other business catering to a neighbourhood, suburb or district this is a workshop you cannot afford to miss.


Mosman Professional Centre, 3 Brady Street Mosman Map

Date and Time

Thursday, 2 June 2011 from 10.00am to 1.00pm


$300 per participant. The session is limited to 15 people and you’ll need to bring a wireless capable laptop computer. Book now as spots are limited.

Order now

  One Response to “Making e-Business work for you masterclass”

  1. Hi Paul,

    I found this old post of yours creeping around the search
    engines and thought I should contact you and say “HI”, I
    like your website…lol.

    I see you keep it up to date even after such a long time.

    Nice to “meet” you and keep up the great work.

    How did your masterclass turn out back in 2011?

    I see that you are in Australia!


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