Tag: decoding the new economy

Navigating the future of accounting and business with the cloud

Cloud computing is changing the accounting profession and many other businesses with it says Steph Hinds of Growthwise accounting

Steph Hinds of Newcastle accounting firm Growthwise  is one of the new breed of business advisers using cloud and mobile technologies to change her profession.

At the recent Sydney Xero Conference I had the opportunity to speak to her about some of the ways her business is changing.

The interview with Steph as part of the Decoding the New Economy YouTube channel covers how the accounting profession is changing, what industries are being the most affected and where she sees the growth opportunities for her businesses.

Like many other professional services industries, the big change Steph sees is how accounting is moving from being based upon client transactions to requiring much deeper relationships with clients.

“The transactional model has been commodified completely,” says Steph. ” I started as a trainee accountant and we had those big ledger books and I was coding things and I’d go through cheque butts to enter them into the system.”

“Now all of that work is done for you.”

Like Xero founder and CEO Rod Drury, Steph doesn’t see this change as being generation based with older accountants adopting technologies as quickly as their younger counterparts.

However legacy systems do hobble existing businesses with both Xero and Growthwise finding 40% of their clients are new, startup businesses.

“We’re finding a lot of new businesses are starting up now,” says Steph. “it is so easy to setup in business, we’ve advised a lot of accountants that rather than spending five hundred thousand dollars to buy into a practice, you can spend ten thousand dollars on licenses and a laptop and all of a sudden you’re really in business.”

Changing the building industry

Steph sees the opportunities being in retail, hospitality and trades where being are struggling with paperwork and need fast responses in a customer driven market. The building trades are one of the big areas Steph sees for growth.

“Guys not having to drive to the office to get their instructions and their things for the day, not having to drop off timesheets, getting paid on the spot and billing on the spot.”

“We see traditionally see trades, particularly in the building industry as having cashflow issues and people go bust,” says Steph. “I think this is a huge opportunity to change things.”

Having information is at managers’ and proprietors’ fingertips is one of the benefits of cloud services and Steph also sees the app ecosystem, providing plugins like mobile job management are very powerful.

“The big data angle, for benchmarking – we have real time access to our clients’ data and how they are doing against industry benchmarks and being able to help clients,” says Steph.

Steph Hinds and Growthwise are examples of how the business world undergoing a dramatic change as the information and systems that were once only available to big business can now be accessed by anyone.

The real digital divide lies between the business who are prepared to grab the opportunities and those who are happy doing things the way they’re done today.

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Airtasker and the future of work

Micro task service Airtasker looks to reinvent employment in a partnership with the CareerOne job site.

Tim Fung, the co-founder of Airtasker, has been previously been interviewed on this blog about micro tasking service’s mission to change the workplace.

With the news that that Airtasker had gone into a partnership with employment site CareerOne it seemed Tim might be a good guest to kick off the first video for the Decoding the New Economy YouTube channel.

During the interview Tim describes the motivations behind starting Airtasker, how he sees the relationship with CareerOne evolving and the benefits of operating out of a co-working space.

The Tank Stream Labs working space is an interesting setup – based at the bottom of Pitt Street in the heart of Sydney’s financial centre, it’s not in the more edgy areas on the city fringes where the rest of the town’s workspace are located.

Being away from the hipsters and grunge doesn’t seem to have hurt Tank Stream Labs as the space has now expanded to a second floor of the ten storey office block. The roll call of tenants is quite impressive too.

For Tim being in the workspace has been a great benefit for Airtasker.

There’s always the thing about sharing knowledge and more obviously there’s a lot of great contacts that everyone shares.

Airtasker’s relationship with employment site CareerOne is an interesting development that sees the joint venture between News Limited and Monster move into the crowdsourcing field. It also gives job hunters an opportunity to find short term work while looking for a more permanent role.

People are looking for more hours of work but equally businesses were coming to CareerOne and saying ‘hey, all you do is full time work’ and that’s only one piece of the employment puzzle.’

For CareerOne it really allows them to build up the full spectrum – all the way from tasks to part time to full time and be a one stop shop for employment.

How that works for CareerOne remains to be seen, but for Airtasker and Tim it validates their business model along with exposing their service to a wider audience.

With the workforce evolving and the trend to informal, casualised employment; services like Airtasker and the US Task Rabbit will take a more prominent role in workers’ careers. While it’s debatable on how desirable or stable such employment is, it’s the reality of a process that started in the 1970s.

Tim takes a more sanguine view of the challenges facing workers in an informal employment market.

What I’m sharing on Airtasker is my free time. Currently we have this pool of literally tens of thousands of hours of people sitting around saying ‘I’d love to have a job’ and that’s an underutilised resource.

Airtasker in many ways is one of the new breed of middlemen creating markets where one didn’t exist before. The service is an example of how new ways to communicate create opportunities to connect buyers and sellers.

Services like Airtasker are part of the future that’s very different to the world we or our parents grew up. It’s going to be interesting to see how society and governments evolve around the realities of today’s workplace.

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