You’re being scanned

Recognition technology is advancing rapidly, creating opportunities for marketers and privacy concerns for consumers.

A  cute little story appeared on the BBC website today about the Teatreneu club, a comedy venue in Barcelona using facial recognition technology to charge for laughs.

In a related story, the Wall Street Journal reports on how marketers are scanning online pictures to identify the people engaging with their brands and the context they’re being used.

With the advances in recognition technology and deeper, faster analytics it’s now becoming feasible that anything you do that’s posted online or being monitored by things like CCTV is now quite possibly recognise you, the products your using and the place you’re using them in.

Throw all of the data gathered by these technologies into the stew of information that marketers, companies and governments are already collecting and there a myriad of  good and bad applications which could be used.

What both stories show is that technology is moving fast, certainly faster than regulatory agencies and the bulk of the public realise. This is going to present challenges in the near future, not least with privacy issues.

For the Teatreneu club, the experiment should be interesting given rich people tend to laugh less; they may find the folk who laugh the most are the people least able to pay 3o Euro cents a giggle.

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Metadata and privacy on ABC overnights

On ABC Radio Overnights we discussed privacy and metadata

In the early hours of this morning I spoke with Rod Quinn on ABC Overnights about what exactly is metadata in light of current Australian government plans to mandate a data retention law for internet service providers.

Part of the problem in the debate is defining exactly what metadata is, something I’ve attempted to do previously.

The attempt to bring clarity to the discussion isn’t being helped by the confusing explanations of politicians as shown in this interview with Malcolm Turnbull, the communications minister, shows.

One of the things that kept coming up in the conversation, which we hope to have available shortly, was people who have nothing to hide should have nothing to fear.

These two videos — Don’t Talk To Cops Parts I and II — feature a law professor and police prosecutor speaking about how innocent people can be caught out by the law.

First the law professor;

Then the police prosecutor;

A question the law professor asks, “did you know it’s a Federal offence to posses a lobster?” The answer is ‘yes’ and in every country there’s almost no way any individual can be confident they haven’t committed a crime under some obscure or archaic law.

This is why an adult discussion on laws that change the burden of proof and how government agencies conduct themselves is important.

Another key point from this morning’s conversation is how we need to reconsider the boundaries of privacy and personal information.

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Splitting apps

Splitting apps is a big risk for online services

Much to the irritation of many users both Foursquare and Facebook have split their apps into separate tools.

Fred Wilson of Union Square Ventures, one of the investors in Foursquare, explains the reason for this are that different patterns meant the service had to cater for privacy models which threatened to confuse users.

The risk for both Facebook and Foursquare is that irritated users might give up on the service, it’s a tough balancing act.

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Respecting the user – Drummond Reed of the Respect Network

The Respect Network’s Drummond Reed sees personal clouds as the future of online privacy

Drummond Reed, CEO of the Respect Network, is the latest guest on the Decoding the New Economy channel.

The Respect Network offers ‘private clouds’ for individuals and companies where users can choose to trust others to share information.

After over twenty years of working in the IT security industry, Drummond founded the Respect Network after becoming worried at the power social networks are having over individuals’ privacy.

Drummond explains how a network designed to be private may be the future of online services.

“The internet is only 18 years old,” says Drummond. “We want to bring it into adulthood.”

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Privacy and mutual respect

Privacy and mutual respect – the assumption underlying the Respect Network and online trust

Tonight was the Australian launch of the Respect Network in Sydney which followed similar events in London and San Francisco. I’ll be writing more on this over the next few days.

One of the key questions when considering the Respect Network is how much the average internet user values privacy; the business model of the service relies upon people being prepared to pay to preserve their privacy.

Another question is how many lies people will tell to get free or cheap stuff – respect is a two way thing.

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Staying healthy with Big Data

Doctors are starting to match shopping patterns to health problems

US medical centre chain Carolinas HealthCare has started mining patients’ credit card data to predict health outcomes reports Bloomberg Businessweek.

The idea is that by looking at credit information and purchasing records, doctors can anticipate what ailments their patients will present with.

Carolinas Healthcare’s matching of spending patterns to healthy is an obvious application of Big Data which illustrates some of the benefits that mining information can deliver for individuals and the community.

Should the project overcome patients’ valid privacy concerns, this is the sort of application that is going to be increasingly common as organisations figure out how to apply software to their mountains of information.

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