Tag: social media

Did online democracy ever exist?

The idea of democracy in an online world dominated by private interests is a misnomer.

“Democracy is dead” proclaim online pundits as Facebook closes down their corporate governance feedback pages.

The question though is whether democracy really exists online; the internet is largely a privately run operation which makes the hysteria about the International Telecommunication Union’s attempts to impose standards on the web all the so more fascinating.

As a consequence of almost every internet service being run by private organisations, rights and concepts like “democracy” are pretty well irrelevant and have been since the first connection to ARPANET.

When we use services like Facebook, or even our internet provider’s email account, we are only being allowed to do so within the companies’ interpretation of their terms and conditions.

Often those interpretations are wrong or bizarre as we see with Facebook’s War on Nipples and often the results of misinterpretation are costly for businesses.

But we have little recourse as these sites are private property and the owners can do pretty well what they like within the law.

Just a like a shopping mall, if the managements of Amazon, Google or Facebook want you to leave their service then you have no choice but to do so.

We can squeal about rights online, but in reality we have few.

That’s something we should keep in mind when investing our time or business capital into any particular platform.

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Social malware and cunning tricks

Malware writers are moving onto using social media apps to harvest addresses and personal information.

Last week an interesting media release from anti-virus company Bitdefender appeared in the inbox describing a tricky little scam that promises to change Facebook page colours but actually grabs a user’s information to set up fake blogs associated with the victim’s email address.

Those fake blogs in turn link to a working from home scam, the type which are becoming depressingly common online. No doubt the malware authors have some sort of interest in that scheme.

What makes this malware interesting is how it brings together a range of opportunities for the malware writer – social media, apps, data aggregation, identity spoofing and the Ponzi affiliate schemes that are prevalent as people try to find new ways to supplement their income.

Many people say “I’d never get caught by these scams” but the reality is the scammers are rat-cunning, if not clever. Assuming you’re immune to these because you’re too smart, or you use a Mac or there’s nothing of value on your computer is a risk in itself.

Here’s the media release from Bitdefender.

Google Chrome App grabs identities, forges blogs in victims’ name to promote scam

Bitdefender catches Facebook colour scam with both hands in cookie jar

SYDNEY/AUCKLAND – November 19, 2012 – A Google Chrome app that promises to change the colour of Facebook accounts instead nabs authentication cookies and generates dozens of blogs registered to the victims’ Gmail address, in a new scam analysed by Bitdefender, the leading global antivirus company.

Once the malicious app is installed from Google’s Chrome Web Store, it starts displaying a large Google Ads banner redirecting users to a “work from home scam.” When clicking the sign-up link, users are redirected to a fraudulent website.

“Scammers gave a new twist to the old change-your-Facebook-colour scheme that’s been luring users to fraudulent websites to grab credentials and other sensitive data,” says Chief Security Strategist, Catalin Cosoi. “By creating dozens of blogs for a single account, the scam spreads like wildfire among Facebook friends.”

The blogs generating under the email address of the victims, which are used in further disseminating the scam, have registered a large number of hits among users in the US, the UK, Germany, Spain, Romania, and other countries.

The app can also post wall messages on the victims’ account. The messages use friend tagging to convince the victim’s friends to visit the blog domains. Each time the app posts on a users’ timeline, it links to one of the auto-generated blogs as to avoid blacklisting.

Bitdefender encourages users to use an antivirus solution and the free application Safego, which protects Facebook and Twitter accounts from scams, spam, malware and private data exposure.

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Trapped in a walled garden

Can social media services like facebook stay relevant as they manage content?

Following up on last week’s criticism of Facebook, US entrepreneur Mark Cuban clarified his position about the social network.

Central to Mark’s criticism are three points about Facebook’s business model; that it is a time waster, it takes control away from users and it doesn’t succeed in connecting people to information and friends.

All of this is true, and these features are key to the walled garden model that all of the internet empires want to build.

Central to this strategy is the “time on site” metric and so far Facebook beats all comers, with a huge 400 minutes per month per user.

Users who spend a long time on a website are more valuable than those who don’t hang around and Facebook’s success has been in capturing the attention of their members and locking them into their platform.

The willingness of other websites, particularly media companies, to lock themselves into Facebook’s platform has puzzled many observers as they are giving their customers away to the social media service.

How willing internet users are in hanging around Facebook’s, or Amazon’s, Google’s and Apple’s, walled gardens remains to be seen; it depends upon how compelling the content and value is.

If Mark Cuban’s right, viewers’ eyeballs and advertising dollars may start moving away from Facebook when people realise they are missing out on relevant information.

The real value in media organisations, whether we talk about old media such as newspapers or new media like social platforms, is in presenting relevant information to visitors and readers. As the many news organisations are learning, when you stop being relevant then people stop paying attention.

Being relevant is the great challenge for Facebook, newspapers and all media organisations.

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Ending the era of the computer password

Has the humble computer password reached the end of the line?

Earlier this year, Wired Magazine writer Mat Honan had his entire digital identity stolen from him when hackers cracked his email password and then systemically took over all of his cloud and social media accounts.

Matt writes of his experience on Wired and proposes it’s time to kill the password.

The problem with Mat’s proposal is that he doesn’t suggest an alternative.

The age of the password has come to an end; we just haven’t realized it yet. And no one has figured out what will take its place.

Every alternative authentication method to passwords has flaws just as serious, if not worse. Many are plainly impractical.

All of them, including passwords, have the common weakness that those holding the information can’t be trusted either – one of the greatest ways for passwords to get into the wild is when incompetents like Sony give them away.

Security is evolving, in the meantime we need to keep in mind some basic rules.

  • Use different passwords for different accounts
  • Only access accounts from trusted and up-to-date computers
  • Create strong passwords for accounts that matter, like online banking and email
  • Strong passwords are multiword phrases
  • Use two-factor authentication if its available
  • Don’t link unnecessary social media and cloud accounts together
  • Be very careful

We should also remember that a skilled, motivated hacker will probably break into your account regardless of your computer security. In this respect it’s no different to the physical world where a determined criminal will get you regardless of the locks and alarms on your house.

It’s also important to remember that security is more than just evil hackers; data can be damaged or given away by a whole range of means and people breaking into systems is only one risk of many.

Computer security is an evolving field and while it might be premature to declare the password dead, we’re going to see big changes as we try to lock down our valuable digital assets.

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Listener’s questions – ABC Nightlife computers

As a follow up to last night’s ABC Nightlife computers here are some of the promised answers to listener’s questions

As a follow up to last night’s ABC Nightlife computer spot where we looked at who owns our online data, there were a few questions which we’d get back to listeners on.

The entire show can be listened to online through the ABC Nightlife with Tony Delroy website and includes some of the issues we’d get back to listeners on, but first an apology.

Bruce Willis never sued Apple

One of the callers Mark mentioned the story of Bruce Willis suing Apple over ownership of iTunes tracks.

It turns out this never happened as Charles Arthur of the Guardian explains.

While Charles can be a cranky bugger, he’s right in this case that the media didn’t a very poor job in regurgitating an untrue story without ever checking its veracity. Luckily it’s not one that I cited in the program.

Protecting your Twitter Account

One of the topics we discussed was the threat of accounts being hijacked and Twitter is one service that is constantly being compromised because of poor policies. An important part of protecting a Twitter account from being taken over is to make sure an extra level of authentication is used by clicking the “Password Reset” option in the Twitter Account settings.

Recording online

Des asked about recording his own message for an audio Christmas card to his friends and relatives.

On Windows computers, Sound Recorder is the long standing built-in app while on the Mac, Garage Band is the built in application.

There is a free third party application available for both PCs and Macs called Audacity which also allows you to record and edit on your system.

US customer service

One interesting thing about the conversation was how many callers criticised the “US mentality” of providing lousy service. This probably isn’t true as most American businesses provide some of the best customer service in the world.

The lousy service from online companies is more a function of the computer engineering and venture capital background of the entrepreneurs setting up cloud computing and social media services, while the majority of these companies are from the US it wouldn’t be fair to brand this as being an American cultural issue.

Our next Nightlife spot is on December 13 at 10pm and we’ll be looking at Windows 8 and what type of computers should people be considering. Hope you can join us.

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Facebook starts driving away brands

Could Facebook be more like old media than we thought?

A few days ago we looked at how giving marketing and communications control to Facebook was a mistake for businesses.

It seems US entrepreneur Mark Cuban agrees and he’s moving his basketball team, the Dallas Mavericks, and the 70 businesses he’s invested in away from Facebook onto other social media channels like Tumblr or even MySpace.

The final straw for Cuban was Facebook wanting to charge $3,000 to reach a million of the Maverick’s online fans.

Facebook’s response that the sponsored post program is not just about the service’s revenue, but also to reduce noise and spam has merit

Last week tech uber-blogger Robert Scoble complained about the noise on social media and many users agree as they find their social media services and email inbox clogged with messages.

Reducing irrelevant noise is essential for any online service to succeed. No-one likes to spam or be spammed and many startup social media platforms have failed because they’ve killed their brand by spamming users and their contacts.

In this respect social media is like journalism – it has to be timely, relevant and useful to its users. If it isn’t the readers will leave and the advertisers will soon follow.

The worry for Facebook’s investors is that the service could be caught between making no money from its massive user base and getting a reputation for irrelevant spam.

Could it be that Facebook has more in common with newspapers and other “old media” than we thought?

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Social media’s free ride comes to an end

Facebook’s Sponsored Stories have ended the free ride for businesses on social media services and now companies are looking at alternatives

One of the mystifying things about the ways businesses use social media is the willingness of companies – big and small – to give their customer lists away to social media sites.

The best example of this is Facebook, when your customers like you or comment on a post they are added to the service’s database. Facebook gets to ‘own’ your customers and generally Facebook gets to know your customers better than you do.

With the arrival of Sponsored Stories on Facebook we see the next step which monetizing their business functions. Now when a business puts a post up on Facebook, it only appears in 15% of their followers’ feeds. To get to the rest of them a business has to buy a sponsored story.

Not only has Facebook taken ownership of thousands of businesses’ customers, it now charges those business to talk to their own clients.

Should the business decide not to pay for sponsored stories then they find traffic from Facebook drops off. Some businesses report traffic dropping from 30,000 views a day to 5,000.

To counter this one website stumped up the money for a sponsored story that advises their Facebook fans to follow them on Twitter and Google+ instead.

Facebook’s move on this isn’t surprising as they desperately search for revenue streams to justify their huge stockmarket valuation.

What also isn’t surprising is that the free ride for businesses on social media platforms is over.

All too often we’ve heard marketing gurus tell us Facebook and other social media services were free advertising channels.

That view overlooked the time and patience required for executing an effective social media campaign along with the reality that social media services were only free for as long as the investors underwriting the enterprise were prepared to accept losses.

We understand that advertising on TV, radio or print costs money and now we’re having to accept that social media marketing costs as well.

How well Facebook goes with sponsored stories remains to be seen, but the message for businesses is clear – the social media free lunch is well and truly over.

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