Dodging an internet apocalypse

If the internet is destroyed by a digital apocalypse, we can be sure the tech industry’s cockroaches will survive.

There’s nothing a like a little hiccup to the internet to bring the tech charlatans and other coackroaches out of the woodwork, although wiser heads are now starting to prevail.

Sam Biddle’s article in Gizmodo, the last link in the above paragraph, is a good overview of how the internet wasn’t “shaken to the core” by a childish spat between two groups of self-righteous geeks.

It’s worthwhile keeping non-events like this in mind the next time you read a breathless article about an evil hacker, cyber terrorist or rogue regime threatening to bring the online world down.

What’s really disappointing with hysterical stories like this is there are real risks to the internet, ranging from telephone exchanges burning down, divers cutting subsea cables to solar flares toasting the planet’s electronics.

Interestingly, 2013 is predicted to be a year of intense solar activity. So we might get to test some of the doomsday scenarios.

Fear, Uncertainty and Doubt (FUD) is the main marketing tool of the technology scoundrel, events like the online squabble of the last few days bring out those scoundrels.

The irritating thing with these people is their snake oil rarely addresses the real risks we have to deal with.

Watch out for them, they want to scare you into buying something.

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Author: Paul Wallbank

Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.

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