A regular topic of this blog has been the rise of the internet empires that want to lock users into their kingdoms.
On the edges of these empires things can get ugly as the competing groups fight for supremacy and to capture users.
In these wars, no-one was capable of getting uglier that Steve Jobs.
Which makes Steve Jobs’ declaration that 2011 would be a year of Holy War with Google unsurprising.
The statement typical Jobsian hyperbole, but we should under estimate just how serious Apple’s staff would take such a statement.
Apple’s intention to wage ‘holy war’ illustrates just how high the stakes as the online empires try to capture users.
Those Holy Wars and the reason they are being fought is something all of us should keep in mind when we’re asked to choose between Apple, Google or Microsoft.