Employee engagement in small business

Blogging helps small business tell their story and improves staff morale

Employees in Starbucks Amsterdam store

Earlier this week I was asked what tools small business could use to increase employee engagement.

My reply was a simple one; start a company blog and let staff contribute to it. Letting workers tell stories of why they enjoy their work not only gives them a feeling of being recognised as part of the team but also shows the human face of the business.

That latter part is an important point as too many small businesses try to sound like Exxon-Mobil when they present their company face when in actual fact most customers are after the human touch.

It’s a simple thing, but showing your business’ human face is not only good for staff morale but also good as a marketing tool as well.

 

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Author: Paul Wallbank

Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.

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