Earlier this week Apple announced a range of new services at its annual World Wide Developers Conference ranging from Music to News.
The reports were bad news for companies like Spotify and Flipboard with some reports claiming Apple could destroy $1.8 billion of investors funds.
History though suggests otherwise, industry giants like Microsoft and Google have failed in the past to crush smaller competitors when they’ve entered a market despite the minnows expecting to be crushed.
The reason for this is the smaller company is often more focused on the problem at hand while for the larger organisation the revenue at stake is tiny. For a big organisation to properly execute on a project it has to have the support, if not being actively driven, by senior management.
So it may turn out those startups are not as greatly at risk as first appears. Certainly the reviews of Apple Music haven’t been good.