Oct 152015

The turmoil at Twitter continues with the directionless service announcing they will lay off eight percent of its workforce – over 300 jobs.

At the same time, the company also announced Google’s Chief Business Officer,Omid Kordestani, would become Twitter’s Executive Chairman.

To compound Twitter’s problems payment system Square announced it will have a stock market IPO, given the two companies share the same CEO and co-founder it’s hard to think Twitter will get the management attention it desperately needs.

It’s hard not to think that Twitter is going to be absorbed by Google, certainly the search engine giant can afford it and they have struggled with social media – although it’s questionable how much Twitter’s star struck management understands its own users, let alone social media in general.

A combination of Twitter’s ineffectual management coupled with Google’s which has consistently shown it struggles with the concept of social media and has a horrible habit of neglecting then shutting down services it loses interest in would probably prove fatal for the service.

Should Twitter fall into Google’s arms and then die of neglect it will be the case of a good idea that was monetized too fast and a management that never quite understood what it was doing.

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