The state of Australian technology – and journalism

Australia’s Tech Leaders conference brings together three industries that are being greatly disrupted.

Journalism is changing as costs have been cut back

Today I’m heading to the Blue Mountains just outside Sydney for the annual Tech Leaders conference.

With the conference bringing together tech industry vendors, public relations representatives and journalists, it’s an interesting snapshot of an industry in transition.

Technology vendors are dealing with the shift to cloud computing which destroys what were very comfortable and profitable business models.

Needless to say the journalists are the most disrupted group of all with most of the dwindling number now being freelancers and the few remaining staff reporters working under tough deadlines with few resources.

This leaves the Public Relations folk in the middle, as the traditional media channels decline they are having to work harder in getting their clients’ stories into the public domain. At the same time, the compressed margins for cloud affected vendors are cutting into PR budgets.

So Tech Leaders is interesting to see how three very different groups are dealing with their changing industries. I might also get to hear about some new technologies as well.

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Author: Paul Wallbank

Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.

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