An appropriate broadband policy

What should Australia’s Internet policy be?

On Radio National’s Life Matters Paul joins Richard Aedy, Jane Bennett and Peter Cox to discuss what the appropriate broadband policy should be for Australia.

Our previous discussions on this are covered in our Freeways of the Future article and presentation.

Some of the topics we’ll be looking at include;

  • if we choose to go with the est $43b broadband fibre to the door policy – does this mean they’ll be coming along digging up the street to lay cables into every yard?
  • if we don’t do this but choose to rely on wireless connection from hubs – what does that mean for reliability of internet connection?
  • how do any of the options compare to the current speeds Australian cities, and rural and remote regions have?
  • are we over-building if we proceed to take fibre to every household in the country?
  • are we simply ensuring that we will be ready for expansion of services on the internet?

The show is live at 9.00am Australian Eastern time and will podcast on the Life Matters site shortly afterward.

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How broadband won the Australian election

building a new communications network was the difference between the two parties

In a dour and negative Australian election campaign, the National Broadband Network was the one issue separated the look alike policies of the two major parties. In the end, it decided the election.

Privately developed communications networks are rare in the nation’s history for a combination of factors including Australia’s population distribution and commercial appetites for investment risk.

Australian governments have always been critical to the development of regional communications, from the establishment of state operated railway networks, through the post office owned telegraph and telephone networks and eventually the road system.

So the National Broadband Network is typical of Australian communications development where the government provides the infrastructure framework and the private sector grows around it.

There’s no doubt regional communities understood the importance of being connected to the global economy, successive Federal governments have struggled with a patchwork of government programs such as the Universal Service Obligation and Broadband Connect in an effort to guarantee some level of service for all Australian communities.

The NBN itself was conceived in the realisation that any solution that relied wholly on private funding was not going to deliver a national solution. This was view that regional organisations such as Digital Tasmania had held all along when agitating for their communities not being left behind.

And Tasmania was were the vote mattered, the coalition failed to win any Tasmanian seats where three would have been won had the state followed the rest of the nation. Those three seats; Bass, Franklin and Braddon would have been enough to give the Liberal and National Parties power.

Had the coalition focussed on the legitimate criticisms of the NBN such as the government’s failure to quantify the $43 billion price tag or NBNCo’s failure to produce a business plan then they may well have won the election.

As the country Independents stated, the NBN was one of the key considerations in their decision to support the Labor government, so not getting their NBN policy right cost the coalition government in two ways.

Now the NBN is going ahead we need to focus on what it can deliver, along with a sensible discussion on the right mix of fibre and wireless infrastructure, the proportion of private and public investment and exactly how much the project is going to cost.

Now is the time to get on with building what will be the 21st Century equivalent of the roads and railways of the 20th and 19th Centuries.

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Big, hairy broadband goals

fibre_opticThis column first appeared in SmartCompany. Since writing it, I’ve also done an ABC spot on the National Broadband rollout.

The more I research and reflect on the proposal, the more I’m convinced this plan is a winner – assuming it goes ahead.

I’m also more convinced than ever that Telstra is the big winner from the proposal as it relieves them of the Universal Service Obiligation and means they can avoid the massive costs of maintaining and upgrading the copper network. Not to mention the likelihood that the government will end up leasing space on Telstra’s existing fibre network.

Jim Collins in his book “Good to Great” coined the phrase BHAG, or Big Hairy Audacious Goal. Few goals are bigger or more audacious than spending $43 billion to run fibre to every house, office, school, farm and factory in Australia.

My first reaction to the national broadband plan was disappointment – on Twitter I commented “there goes the Rudd Government’s final strand of tech credibility.”

Having had time to think about the plan, it’s clear I was wrong. The announcement is a huge change in policy and it will have immense ramifications on how we do business.

Fibre-to-the-premises completes the gaps in our communications systems. When the rollout is complete, we can rely on our internet links and assume our customers and employees have the same dependable connections.

For regional enterprises this is great news, as it will bring the world to the door to some of Australia’s best industries and businesses. It levels the playing field between big and small businesses, regardless of their location.

For Telstra, the result is mixed. While it means more competition in regional areas, it also means it can save billions on upgrading the aging copper network. The criticism of the rollout’s cost ignores the massive replacement cost already required to replace the old phone lines.

While perhaps not good news for management, the proposed break up of Telstra is good for shareholders. Sensis and BigPond, for example, would be worth far more when not shackled to a company fixated on maximising revenue from a ramshackle copper network.

Another great change is in Canberra’s communications policy. Australia has suffered from communications and media being tied together, with the interests of well connected commercial groups being more important than good planning.

The Keating government’s disastrous cable TV rollout was an attempt to provide modern infrastructure while appeasing the dominant media tycoons who saw technology as a threat to their empires.

As a result we got a mess and the cable TV networks, which could have provided this infrastructure 15 years ago became a political and financial quagmire, which delivered little of what was promised.

We shouldn’t understate the social benefits of the plan either. As the recession bites, the need for skilled and unskilled labour to build the rollout will assist in keeping unemployment down.

It’s certainly billions of dollars better spent than propping up shopping centre developers, banks or the manufacturers of cars that no-one wants.

The biggest change though is ideology. Until now, it’s been difficult to imagine a government proposing a massive infrastructure project without the ticket clippers of the merchant banks and other cronies skimming a fat share.

In every respect, this is the best communications plan and one of the most visionary ideas we’ve seen out of Canberra in generations. While it’s going to cost, history will show it’s money well spent.

Whether the broadband rollout becomes reality or not, fast, reliable communications are already a business necessity and will become even more so.

Think about what fast broadband means for your business and plan how you can take advantage of it. Those who don’t grasp the opportunities are going to be left behind.

So have a think about it. You might come up with some BHAGs of your own.

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IP TV arrives

ABC IP TV logoWe’ve heard the promise of delivering TV over the Internet and now the ABC will follow the BBC with an IP TV service.

Coupled with the increased downloads we’ll see from the uptake of smart phones, we’re seeing the end of most Australian ISP’s business model of soaking users with excess use fees.

iiNET has done a deal with the ABC that traffic won’t be counted for their customers using the ABC’s service and you’d have to wonder how long it will be until others offer it.

The interesting thing with IP TV in Australia is just how badly the commercial TV stations are falling behind.

A good example is Channel 7 where their tie up with AOL should have made this easy, but they seem to have lost it. The other two networks have nothing.

Under the current pricing structures it’s difficult to see IP TV taking off in Australia, but this will change. The big question is just how visionary Australian Internet providers are and just how the commercial TV stations will deal with the challenge.

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Will the iPhone see Australians embrace mobile Internet?

Reports the iPhone has triggered a rise in mobile Internet use in the US raises an interesting question on its effects on the Australian market.

Early this year Three Mobile touted their own report which found Australians were reluctant to do surfing the net on their phones due to the risk of copping a monster bill.

Sadly this belief is quite fair when you see some plans charging up to $3,000 a Gb if you go over a 5Mb monthly allowance.

While Optus has sweetened their plans slightly by offering better usage allowances on their iPhone plans, all the providers have done little to improve their mobile phone data offerings.

This stingy attitude to data by the Australian mobile operators is going to continue to cramp the growth in the Australian mobile Internet market.

Until one of the players drops their restrictive plans and outrageous excess use charges Australians will quite rightly shy away from embracing mobile web surfing.

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Telstra’s $0 plans

Telstra’s new bundled plans offering a free laptop with their wireless plans is a good move to improve take up of wireless Internet.

It’s surprising none of the providers haven’t offered these deals sooner given entry level laptops are cheaper than mobile phones and these plans have proved an resounding success in the mobile industry.

As with all these deals, the devil is in the small print. You may be getting a “free” laptop but the cost of the wireless broadband will easily make up for this. The total price of the plan over the 36 month contract is $3,564 which would buy you a lot of laptop.

36 months is a long contract and we can expect to see prices drop and better deals appear as the other companies respond.

Also, a $700 laptop is a pretty basic beast many business users will find doesn’t meet their needs.

Overall, this is an interesting deal that’s going to radically change the business market. However I’d recommend most users sit and wait to see what other deals become available.

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TIO annual report

The Telecommunication Industry Ombudsman’s 2007 annual report is a less than proud moment for the Internet industry.

The headline is an 84% increase in complaints about ISP behaviour. But this is only part of the story, the details are even more disturbing.

The most notable jump was in complaints about excess data charges. This is only going to get worse as more people start using VoIP and downloading videos. It’s exacerbated by the swing towards ISPs counting uploads and downloads towards their download limits.

One item that jumps out of the report is the confirmation ISPs don’t keep proper records of conversations with customers. While the TIO points at smaller providers our experience is the bigger providers are not better.

The biggest increase was complaints about debt collection procedures where customers have been listed as defaulting on an Internet bill without any notice from the ISP. This probably relates to a couple of sizable and incompetent ISPs going broke late last year.

As we saw with the One.Tel liquidation, the record keeping of these companies is disgraceful and it’s highly unlikely they can prove any debt when challenged. Not that this stops them trying to recover what they claim is owed.

In the category of customer service, ISPs were by far the worst performer. The biggest category of complaint was inadequate or incorrect advice. This is barely surprising

Direct debit problems continue. Part of the problem here is with the banks who consider direct debit requests to be more important than their customers. The TIO points out this a breach of banking code of conduct.

Given ISPs can’t get their billing right and don’t give records it does appear that giving a direct debit authorisation to them is a risky thing to do.

This report is a wake up call to ISP and the entire IT industry. Things have to improve. Some of the areas we need to look at are;

  • better training
  • improved record keeping
  • proper QA and procedures, especially for escalating customer complaints
  • clearer and more concise bills

The silly thing is all of these would have positive return for ISPs. By providing better information to customers and staff, they will reduce costs and probably improve sales.

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