Category: Internet

Why would a plumber want a broadband connection?

A question that still bugs me from the Cloud + NBN forum this week is “why would a plumber want a broadband connection.”

It doesn’t seem so long ago that question was asked about mobile phones – in the early 1990s the question made sense as cellphones in those days were heavy bulky things that sat in cars. They were of little use to plumbers or anyone else except the executives and politicians who could afford them.

Today there are few plumbers who don’t have a mobile phone.

Why would plumbers want a broadband connection? Job scheduling, inventory management, stock ordering, quoting and invoicing are five tasks that spring to mind.

One of the big areas for all business is research and training. Keeping up with industry changes, particularly in fields where professional development is required to maintain your license or accreditation, is made far easier with online learning services.

For the plumber, being able to find out what’s new on the market and how to install or maintain the latest products keeps them in the marketplace.

Then there’s the necessity of being listed online – without a broadband connection the local plumber will struggle to keep up to date with the sites customers are using to find tradesmen.

Even asking the question “why should a plumber be online?” betrays just how many of us aren’t understanding how business is changing.

Similar posts:

Chasing away the astroturfers

Recent court and industry regulator rulings are good news for honest businesses using social media.

Yesterday we heard the collective gnashing of teeth as social media experts, lawyers and business owners complained about the Australian Advertising Standards Board’s ruling that companies are responsible for comments on their Facebook pages.

The ASB ruling (PDF file) was a response to complaints that comments on Diageo’s Smirnoff Vodka page breached various industry codes of conducts and encouraged under age drinking.

While the board found the complaints weren’t justified – something that most of the hysterical commentators overlooked – the ruling contained one paragraph that upset the social media experts and delighted the lawyers.

The Board considered that the Facebook site of an advertiser is a marketing communication tool over which the advertiser has a reasonable degree of control and could be considered to draw the attention of a segment of the public to a product in a manner calculated to promote or oppose directly or indirectly that product. The Board determined that the provisions of the Code apply to an advertiser’s Facebook page. As a Facebook page can be used to engage with customers, the Board further considered that the Code applies to the content generated by the advertisers as well as material or comments posted by users or friends.

The key phrase in that paragraph is “over which the advertiser has a reasonable degree of control”. Obviously someone posting on Twitter, their blog or someone else’s website is beyond the control of the advertiser.

With Facebook comments, the onus is on businesses to make sure there is nothing illegal appearing on their streams and any misconceptions or false statements are answered.

In many ways, this is common sense. Do you, as a manager or business owner, want your brands tarnished by idiots posting offensive or illegal content? Sensible businesses have already been dealing with this by deleting the really obnoxious stuff and politely replying to the more outrageous claims by Facebook friends.

What’s more important with both the ASB ruling and the Allergy Pathways case the ruling relies upon make it clear that ‘astroturfing’ on social media sites won’t be tolerated.

Astroturfing is the PR practice of creating fake groups that appear to support a cause or product. A group paid for by an interested party appears to grow naturally out of community interest or concern – a fake grassroots group so to speak and hence the word ‘Astroturf’ which is a brand of artificial grass.

Organisations like property developers and mining companies have been setting up Facebook pages and websites that appear to be community groups supporting their projects and many smaller business have been inducing friends, relatives or contractors to post false testimonials. In the run up to major elections in 2012 and 13 we’re seeing many of these fake groups setup to push various political agendas.

For a few consulting groups, astroturfing has become a nice line of business and those of us on the fringe of the social media community have been watching the development of ‘online advocacy services’ with interest.

While no-one has claimed Allergy Pathways or Diageo were posting fake testimonials on their own Facebook pages, the rulings in both cases are a warning that the courts and regulators are prepared to deal with those getting clever with social media.

For honest businesses this ruling is a non-issue, it’s timely reminder though that web and social media site are not ‘set and forget’ but need to be regularly checked, valid customer comments replied to and inappropriate content removed.

The ASB ruling reaffirms what sensible social media experts have been advising all along, and that’s good news for them and their clients.

Similar posts:

Are IT workers the new loom weavers?

Transition changes hit the technology industries once again, and many aren’t happy.

“There are IT workers who can’t put food on their table,” complained an industry representative at an outsourcing conference.

It’s true – there are hundreds of once well paid project managers, technicians and support staff staff who can’t get work in their industry as some tasks go offshore and others are supplanted by new technologies.

None of this is new, we only have to think back to the heady days of the Dot Com boom when any punk with a basic knowledge of HTML could pull down six figures a year.

Just like the loom weavers of the 17th Century who became the Luddites, the HTML coders of 1998 and the project managers of 2008 have had a short period of affluence before been overtaken by change.

It’s something that today’s hot shot coders should keep in mind, bubbles burst and technology changes.

Similar posts:

Android’s corporate wins

Android is increasingly becoming the platform for business hardware.

Telstra’s launch of the second iteration of their T-Hub device and the Commonwealth Bank’s Albert tablet Point of Sale device are notable in their choice of operating system.

For the T-Hub, the first version was a bug plagued and slow proprietary system that which one of the reasons for the device’s market failure. Telstra’s second attempt runs on the Google Android system.

The Commonwealth Bank didn’t make Telstra’s mistake with the Albert device, instead choosing  the open source system from the beginning.

Choosing an open platform like Android makes it easier for the developers and company to support the device and develop new products. There’s also the advantage of thousands manufacturers supplying hardware that runs on Android.

If we compare the costs of developing a proprietary system and sourcing hardware for it to run on, the choice of an open system is almost irresistible.

For Microsoft, this adoption of Google Android by corporations is another blow to Windows’ dominance of the market, a few years ago all of these devices would have been running a version of Windows but Android is a cheaper, more flexible and better suited to most of the tasks required.

It could be worse for Microsoft – Apple could be dominating this market. Apple though have had their own victory on consumer devices and increasingly companies have to cater for their customers and staff wanting an iPhone or iPad app.

Like on smartphones, the battle is now between Android and Apple.

Similar posts:

Taxing the Internet laggards

Should users of old software pay more?

Online retailer Ruslan Kogan is never short of a good stunt to promote his business. His latest, a tax on users of Internet Explorer 7 has given him worldwide attention.

Ruslan touches on a real problem for web designers, e-commerce shopkeepers and the online community in general – that Microsoft’s older versions of their Internet Explorer web browsers don’t conform with standards.

This means IE6 and 7 don’t display pages the way other browsers do meaning designers have to spend extra time catering for the people who won’t move to new versions.

For those who insist on using the older versions of Internet Explorer, they are also taking a risk as these products are far less secure than the newer editions.

It’s in everybody’s interests to have the latest browsers and security patches, so both Windows and Mac users should be making sure they have the latest updates on their computers.

Even with the latest updates, it’s worthwhile using a different web browser to the one that comes with the system. That’s why Opera, Mozilla Firefox or Google Chrome are the better options for web browsers.

Ruslan Kogan’s right in forcing users to move onto modern software, it’s a media stunt that might do some good.

Similar posts:

Building the Internet’s Frankenstein monsters

Changing Internet empires give rise to strange alliances

Apple’s announcement of deep Facebook integration into their iOS6 operating system for the iPhone and iPad is the latest in the weird beasts created as the various online empires jostle for position in a changing marketplace.

We’re used to failing companies creating alliances – most notably Microsoft and Nokia in the mobile phone sector – and almost all of these ventures fail as they are akin to the two slowest runners in a race tying their legs together believing that will make them faster than the leader.

In other areas we see the big players buy out hot new businesses as the incumbents figure its easier to buy out the competition rather than try to compete.

While those purchases form the basis of the Silicon Valley greater fool model, usually the new business gets subsumed into the big corporation, the technology is lost and all but the most cynical founders wander off to do something more interesting.

Then there’s the merger of equals, and today’s announcement of Apple and Facebook’s deep co-operation is one of these.

Facebook has been talking about building its own phone – much to the scorn of industry participants – as the company struggles to deal with user moving onto mobile phones.

Apple is hopeless at social media, which is barely surprising from a company that employs its own secret police.

So the two coming together make sense although it may not work well as alliances like these can be likened like mating the world’s best golfer with a Grand Slam Tennis champion and expecting the child to be an Olympic swimmer.

Of course Apple had a successful merger of equals back in the early days of the iPhone – Google. The alliance worked well and, Google’s then CEO Eric Schmidt sat on Apple’s board for some time.

Than Google decided to develop its own mobile software build its own phones so relationships soured between Steve Jobs and Eric.

Now Google Maps has been ditched from the iOS phone system and steadily Google are finding their services being dropped from all of Apple’s products.

Those moveable alliances – not dissimilar to Eurasia, Eastasia and Oceania in George Orwell’s 1984 – are something we should get used to as the Big Four maneuver for position in the changing online world.

While it’s going to be tough time if you’re a mindless fanboi following the progeny of these strange alliances, for the rest of us it should be fascinating viewing.

Similar posts:

Continuing the online payments battle

Mastercard’s PayPass is a direct challenge to Visa and PayPal

Today Mastercard announced their PayPass service, a “digital wallet” that allows consumers to pay through various online channels including the web and their smartphones.

Mastercard’s PayPass is the latest move in the battle to control the online payments industry as consumers move from plastic cards to using their mobile phones and Internet devices.

One of the interesting aspects of PayPass is how it is a direct challenge to PayPal who in turn recently launched their PayPal Here service which threatens incumbent credit card services like Mastercard and Visa along with upstarts like Square.

While its early days yet in the mobile payments space as consumers slowly begin to accept using smartphones and tablet computers to pay for goods and services, its clear the industry incumbents are moving to secure their positions in the market place.

It’s going to be interesting to see how this develops, many merchants will be hoping this competition starts to drive down transaction costs.

Similar posts: