Guarding your words

Mitt Romney and Alan Jones show how smartphones are changing politics and business

US presidential candidate Mitt Romney and Australian radio commentator Alan Jones have in one thing in common – not understanding that almost every person they know is carrying a listening device.

The smartphone is a powerful tool and one of its great features is how it makes a great dictation device, you can use the built in recording applications to jot down ideas or make a record of important conversations.

Political events are a great opportunity to record the candidates’ or speakers’ talks and this is what has caught both Jones and Romney.

The 47% dependent on welfare slur has probably sunk Romney’s presidential campaign. At the very least it’s exposed the contradictions at the heart of the Republican agenda as they try to demonise those receiving government entitlements while trying to win the votes of older Americans who rely on state subsidies to survive.

In many ways the US Republicans are facing the problem of electorates that believe their entitlements are sacred that all Western politicians will be grappling with over the next quarter century.

This contradiction isn’t something either the media or the Western political classes have the intellectual capacity to deal with, so there is little chance of a rational debate on the economic sustainability of the entitlement culture.

For Romney, this contradiction now threatens to sink his campaign.

The Jones problem is somewhat different, this nasty little man was speaking to the next generation of Australian Liberal Party apparatchiks and the controversy about his tasteless comments will probably improve his standing in the sewer in which he floats. In the wider community outside Jones’ increasingly narrow circle of influence his comments only confirm the low opinion decent people have of this man.

Jones though is not naive when using the media, the real naivety is among his guests. It’s been reported that before the event the audience were asked “if there were any journalists present”.

That question being asked betrays any claim that the organisers didn’t know Jones’ comments would be offensive. It also shows how the modern political fixer misunderstands the nature of today’s media. It’s likely a recording of proceedings would have leaked out through an enthusiastic supporter showing off.

What’s really instructive is how the kindergarten apparatchiks of the Young Liberals believe that shutting down recording devices will remove the risk of being held accountable. That mentality is pervasive through government and politics – shut down discussion and lie about what happened.

All of these politicians have to understand something Alan Jones has known all along; that a microphone should be treated like a loaded weapon and never assumed to be turned off and safe.

The days of what was said to the Poughkeepsie Chamber of Commerce or the Cootamundra Country Womens Association not being reported outside the local community are long gone. If you don’t want something broadcast nationally, then don’t say it.

On balance, this is good for democracy and leadership as it makes all politicians – and business leaders – far more accountable and transparent.

Accountability and transparency are anathema to the apparatchiks who run the political parties of the Western world. These people, despite their access to power, are ultimately going to be found wanting in a world where there is a recording device in almost every person’s pocket.

There are genuine privacy concerns with smartphones but for business and political leaders the days of “speaking with a forked tongue” are over. This is not a bad thing.

Is Small Business Whingeing its way to irrelevance

Are small businesses worrying about the wrong issues?

Is small business whingeing its way to irrelevance?” first appeared in Smart Company on August 16, 2012.

Last week, TripAdvisor announced the results of a worldwide hospitality survey. One of the things that leapt out of the survey was how large hotel chains are using social media while smaller Australian establishments are languishing.

Following on TripAdvisor’s survey was the release of accounting software company MYOB’s regular index that showed businesses are retreating from the online world with reduced usage rates of social media, eCommerce and online payments.

At an Australian Israel Chamber of Commerce lunch in Sydney on Tuesday, MYOB’s CEO Tim Reed and Google Australia’s Tim Leeder discussed small business and the web with their Getting Australian Business Online program missing its target of 50,000 sign ups since its launch in March last year.

The fact more than half of Australian businesses don’t have a website despite free services from Google, WordPress, Weebly and a host of others indicates a deeper apathy among small businesses towards a whole range of issues.

Earlier this year the New South Wales state government abolished the popular Small Business September program with barely a squeak from the SME sector, with some small business groups actually welcoming what was a dramatic cut to support programs.

Compare this to the Olympic athletes, not only do we see the AOC coming out swinging with demands for more funding but the yachting team are staging an effective campaign to reinstate NSW government programs to support their sport: The total opposite to the small business community.

Small business, on the other hand, rolls over and accepts cuts to programs, poorly thought out regulations and government procurement policies that favour multinationals over local companies which are capable of the job.

When small business is given a chance to have a voice, the community blows it with whingeing. At the NSW Small Business Commissioner’s roadshows earlier this year it was notable how much time was spent whingeing about group buying services, traffic clearways and council permits for coffee tables rather than sensible and achievable wins for the SME sector.

So it wasn’t a surprise that the result of that roadshow was the cutting of useful programs and little effective change.

The best example of this whingeing rather than action is the current campaign to increase the GST threshold and abolish penalty rates.

Instead of focusing on the real problems facing businesses such as high rents, profit gouging from distributors and poorly thought out state and federal regulations imposed by both sides of politics – the small business and retail sectors manage to demonise their staff and customers and increase the suspicions of consumers and workers that they’re being ripped off by big, bad employers.

In reality, the shopkeepers and other small businesses are struggling to adapt to a rapidly changing economy. They are feeling those changes earlier than the rest of the economy because they don’t have the cushions of fat margins, political connections or guaranteed incomes of the corporate, public or political sectors.

Those struggles will give the small business sector an advantage over the bigger and slower groups – having adapted to the changed economy, those smaller businesses will be stronger and fitter than their bigger competitors.

Chris Ridd, of cloud computing accounting service Xero, one of MYOB’s biggest competitors, puts this best.

“Technology is an enabler and can actually help small businesses gain efficiencies, reach new customers and generate new revenue streams. Why turn your back on the one thing that can turn your business around.”

It’s the proactive business people adopting new technologies who are going to thrive over the next decade. Whingeing about TripAdvisor, the GST or dumb government policies isn’t going to save an enterprise that’s become irrelevant.

So make sure your website’s up to date, check what customers are saying about you on social media or review sites and have a look at those cloud computing services that can improve your business’ profitability and efficiency.

The time to do it is now, before your business becomes irrelevant.

Driving agendas

Agenda driven journalism helps no-one in the long term

A feature of the new question and answer service Branch are “featured questions” highlighting popular or interesting conversations on the service.

One of those early featured conversations was a question from investor Michael Arrington, “when is it good for founders to leak stuff to the press?”

Strategic leaks have become the staple of most news services, time poor journalists are desperate for scoops and clicks which gives an opportunity for companies and governments to feed information that suits their agenda of the moment.

As the answers in the thread indicate, this style of reportage is very common in the Silicon Valley tech press. The greater fool business model of many web start ups require they get lots of media coverage in order to attract buyers.

That media coverage includes ‘leaking’ stories that one big company – a Google, Microsoft or Facebook – is interested in the business. This always creates credulous headlines on the tech media sites and one of these leaks prompted Arrington’s question.

Strategic leaking isn’t just a tech media phenomenon. Australian politics was paralysed at the beginning of the year when numerous stories that “un-named Labor Party sources” were plotting against the Prime Minister dominated the headlines for weeks. All of these were pointless leaks from various minor politicians try to push their agendas. Often to their long term detriment.

In the sports world the agendas often revolve around contract negotiations – remember this next time you read that a star player may be going to another team, almost certainly that story has been planted by that player’s agent in an attempt to increase his client’s value.

The same thing happens in the business, property and the vacuous entertainment, travel and dining pages.

Agenda driven journalism fails the reader and the writer, it also damages the publication as once readers start asking what the motivation is for a story, then the credibility of that outlet is failing.

Increasingly this is happening to all the mainstream publications.

Resisting the push to agenda driven journalism is tough as editorial resources are stripped from media organisations and as journalists come under more pressure to write stories that drive traffic.

One of the great assets of big media is trust in the masthead. A hundred years ago people took what was written in their city’s newspapers as truth, a few decades ago it was what was on the evening news. If Walter Cronkite or your city’s news anchor said it was true, then that was good enough for most people.

In the race for clicks, that trust has been abused and lost by all but the most dedicated fans. It’s probably the greatest loss of all for the established media giants.

For readers, the web and social media is their friend. They can check with their peers to see if a story stands up and if it doesn’t they can spread this across their networks.

Agenda driven journalism fuelled by pointless leaks helps no-one in the long term and it will probably kill many established mastheads. It’s another opportunity for smart entrepreneurs to disrupt a market that’s failing.

Why would a plumber want a broadband connection?

A question that still bugs me from the Cloud + NBN forum this week is “why would a plumber want a broadband connection.”

It doesn’t seem so long ago that question was asked about mobile phones – in the early 1990s the question made sense as cellphones in those days were heavy bulky things that sat in cars. They were of little use to plumbers or anyone else except the executives and politicians who could afford them.

Today there are few plumbers who don’t have a mobile phone.

Why would plumbers want a broadband connection? Job scheduling, inventory management, stock ordering, quoting and invoicing are five tasks that spring to mind.

One of the big areas for all business is research and training. Keeping up with industry changes, particularly in fields where professional development is required to maintain your license or accreditation, is made far easier with online learning services.

For the plumber, being able to find out what’s new on the market and how to install or maintain the latest products keeps them in the marketplace.

Then there’s the necessity of being listed online – without a broadband connection the local plumber will struggle to keep up to date with the sites customers are using to find tradesmen.

Even asking the question “why should a plumber be online?” betrays just how many of us aren’t understanding how business is changing.

Verified Jerks

Anonymity is the problem on the Internet, accountability is.

When you work in customer service you quickly learn that some people are just rude jerks. Depending on how bad a day you have it could be 2, 5 or 10% of the population.

For these people the Internet has been a paradise with almost anonymous forums and newsgroups allowing them to be rude and obnoxious with little risk of being held accountable for their spiteful behaviour.

One of the hopes of social media services was that forcing people into using accounts tied to their real identities would impose some self discipline among these trolls and haters,

Sadly The argument that verified identities would stop people being irresponsible is wrong.

The sad story of seemingly mature people insulting and wanting to beat up a five year old participant on a reality TV show illustrates how manners, good taste and style are beyond some people.

It’s depressing, but unsurprising that this demographic can’t figure out that ‘reality’ TV shows are anything but real. The programs are carefully edited to suit the dramatic narrative of the producers with some of the participants being portrayed as villains and others as heroes.

The little girl in question could be in a spoilt little brat, but you’d want to be careful making that judgement from what you see on TV.

Many would put the spiteful behaviour of the Facebook commentors down to being another example of social media destroying our society, but this behaviour pre-dates the web.

In the 1990s we saw a similar wave of insults aimed at President Clinton’s then teenage daughter Chelsea. In many ways it was far worse in what we are seeing today in that those encouraging that behavior were the leaders of political parties and their ideological fellow travellers in the media.

The abuse of Chelsea Clinton marked the rapid decline of standards in politics that leaves many of us now sickened by the behaviour of all parties – and that of the media that treats their shenanigans seriously.

Notable about the raucous political partisanship is that most participant are happy, even proud, to be named as they debase the institutions they’ve been elected to represent.

The reason is they aren’t accountable, they know most of us are rusted on voters and the few that aren’t can be conned long enough by expensive advertising campaigns to get them elected.

Should they not get elected, they’ll be welcomed into the arms of their corporatist friends who will find them a nice sinecure on a board, committee or think tank.

The real reason people act like jerks is because they think they aren’t accountable – the politicians know they aren’t and most Facebook users figure the odds are in their favour that they’ll never be held to account for their boorish behaviour.

Anonymity is the reason for bad manners on the net, accountability is. While our society doesn’t make people accountable for cruel, rude or corrupt behaviour then these people will thrive. With or without the internet.

Looking at the wrong curve

Times have changed, have we?

“We don’t understand it, there’s a property shortage but prices are going down,” bleats the property expert in a recent interview.

Property booms are always excused with claims of “shortages”. The US, Ireland and the UK in recent years property markets all collapsed despite business and political leaders claiming there was a “property shortage”.

The shortage meme happens because the property spruikers, economists and finance writers focus on the wrong curve – they look at the supply curve and assume prices are going up because there isn’t enough property to go around.

What drives speculative booms is easy credit – demand driven by access to money drives speculation, not supply shortages.

Australia’s long term property boom which started in the late 1960s and went onto steroids in the late 1990s has been driven by access to credit. Banks were prepared to lend to property buyers, who were increasingly speculators, and government policies favoured those speculating on property over investing or building businesses.

The crisis of 2008 was the end of the easy credit era and the Australian property speculation boom is over. For the policy makers, politicians and economists the basis of the 1980s corporatist ideology is crumbling around them.

No ideologue lets go of their beliefs easily – that’s why Western governments who bought into the corporatist worldview are pumping trillions of dollars into supporting zombie banks and releasing constant stimulus packages to prop up the property market.

Like the communists of the 1970s, today’s corporatists are looking at choosing the statistics that suit their ideological views.

To support their beliefs they look at the wrong curve and then wonder why the world isn’t working as they thought it would.

Times have changed. Have you?

ABC Nightlife Computers: The politicians on your homepage

How politicians are using the web and social media to push their message

Politicians around the world have discovered social media and the web. Australia’s political parties are gearing up to copy Barak Obama’s 2008 online campaigns.

Paul, Tony Delroy and Jeff Jarvis – Associate Professor and Director of the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York and the author of “Public Parts: How sharing in the digital age improves the way we work and live discussed how politicians are using social media to get into your inbox.

The program is available from the ABC Nightlife website. If you’d still like to make comments or ask questions, feel free to have your say below.

To show what politicians are doing with online media, here are some examples from the Obama 2008 US Presidential campaign.

  • The Art of The Possible – An overview of the Obama – Biden 2008 campaign that defined modern digital political campaigns.
  • One of the most interesting phenomenons in the 2008 Obama campaign was The Great Schlep (language warning). Can you imagine a campaign like this in Australia?
  • Blue State Digital tools were developed for the campaign. These are now being used in Australia.

Some of the topics we looked at include;

  • Australian politicians don’t seem to have used the web very well. Why is that?
  • What are the ways overseas politicians using social media?
  • How do these integrate with the political parties’ existing databases?
  • Does this fit into the term Big Data we’re hearing about businesses?
  • Doesn’t this all create opportunities for false identities and campaigns?
  • Can you keep the parties off your computer?

We’d love to hear your views so join the conversation with your on-air questions, ideas or comments; phone in on the night on 1300 800 222 within Australia or +61 2 8333 1000 from outside Australia.

Tune in on your local ABC radio station or listen online at www.abc.net.au/nightlife.

You can SMS Nightlife’s talkback on 19922702, or through twitter to @paulwallbank using the #abcnightlife hashtag or visit the Nightlife Facebook page.

Could Australia follow the Greek path?

Is Australia really different from Greece?

Business Spectator’s Robert Gottliebsen today describes how Australia has caught the Greek disease of low productivity and an overvalued currency.

This is interesting as just last week Robert was bleating on behalf of Australia’s middle class welfare state.

Australia’s productivity has stagnated over the last 15 years, but unlike Greece the ten years before that was a period of massive reform to both employment practices and government spending.

The structure of the Australian economy is very different, not least in its openness, to that of Greece.

What’s more Australia has a floating currency which will eventually correct itself unlike the Euro that Greece finds itself trapped in.

That’s not to say Australians won’t be hurt when that currency correction happens. The failure of the nation’s political, business and media elites in failing to recognise and plan for this is an indictment on all of them – including Robert Gottliebsen.

Australia’s real similarity with Greece is the entitlement culture that both nations have developed.

Over those last 15 years of poor productivity growth, Australia has seen a massive explosion of middle class welfare under the Howard Liberal government which has been institutionalised by the subsequent Rudd and Gillard Labor governments.

Today middle class Australians believe they have a right to generous government benefits subsidising their superannuation, school fees and self funded retirements.

For all the sneering of Australian triumphalists about Greek hairdressers getting lavish government benefits, Australia isn’t far behind Greece in believing these entitlements are a birthright.

A middle class entitlement culture is the real similarity between Australia and Greece. It’s unsustainable in every country that harbours these illusions.

Unlike Greece, Australia doesn’t have sugar daddies in Brussels, Paris and Berlin desperate to prop up the illusion of the European Union. Australia is own its own when the consequences of magic pudding economics become apparent.

Australia’s day of reckoning may arrive much quicker than that of Greece. Then we’ll see the test of how Australians and their politicians are different from our Greek friends.

Duly diligent

In an age of entitlement, we need to be careful of who we vote for, invest and do business with.

“Who would have thought our CEO didn’t have the qualifications we thought he had?” wonders the Yahoo! board.

“It seems we forgot to count the number of beds!” whines the cleaning contractor when challenged about a filthy hospital.

“We had no idea these people were corrupt,” growls the politician and former trade union official when confronted with proof its factional friends were misusing expenses.

An interesting phenomenon in the rise of the managerial classes over the last thirty years has been the group’s refusal to take responsibility for their failures.

Instead we see boards, investors, managers and politicians duck responsibilities that a reasonable observer would have thought is the reason for their healthy salaries, bonuses and perks.

One of the many conceits of 1980s thinking is the ideology of “personal responsibility” – to low paid workers and those at the bottom of society this mantra is applied ruthlessly.

The call centre worker who makes a mistake gets counselled or fired while the aboriginal kid who steals a can of coke is denied bail and goes to jail.

Let’s not mention the fines and sanctions that befall a small business owner who is too slow in submitting paperwork or forgets to pay one of the countless fees that make up today’s hidden taxation.

In boardrooms and Parliaments those doing the wrong thing rarely face any accountability; politicians caught misclaiming expenses are allowed to pay it back at their convenience while senior executives and captains of industry with a track record of mistakes continue to be employed in positions way beyond their abilities.

One exception to the that rule is former Tyco Chief Executive Dennis Kozlowski and his cohorts who looted their company through the 1990s. Eventually their excesses became so great that the CEO and his cronies ended up being jailed.

Not that this has rattled some of his cronies sense of entitlement. Former CFO Mark Swartz is suing the company for $60 million in retirement benefits and other monies.

I have a personal connection with Messrs Swartz and Kozlowski – I worked for their company in the mid 1990s and lasted nine months in a culture of cronyism and rorts where middle management enthusiastically aped the excesses of their senior executives.

One can argue I didn’t carry out my due diligence – a little bit of digging and more detailed asking around would have revealed Tyco’s institutionalised corruption and cronyism at the time.

I paid for this oversight by having my contract terminated in a public and humiliating way which drove me to set up my own business.

While working for companies like Tyco I saw them drive smaller businesses into the ground through slow, or non payment, of invoices. Strangely they always seemed to pay the corporate hospitality bills on time.

The weakness in today’s corporatist economy is that boards like that at Yahoo!, executives like Tyco’s in the 1990s and many of our business and political leaders have a sense of entitlement way beyond the value they add to their business, community or society.

Worse, the main lesson of 2008’s financial crisis is that massive government spending will protect these peoples’ bonuses and privileges regardless of their actions.

As investors, employees, suppliers and voters we have to do our due diligence on these people and organisations. We have the tools today to check the track record of those who want our vote, skills or products.

In today’s economy, we can’t afford to squander money or time on those who demand fat fees and salaries without delivering value.

At the cash register and ballot box, it’s time to do our due diligence.

ANZAC Day

Remembering the the real bravery on a day of remembrance.

It’s ANZAC Day in Australia where the anniversary of the World War One landings in Gallipoli marks the first national action of the then new nation.

At its heart, ANZAC Day remembers sacrifice and bravery. The men and women who volunteered for the Great War and all those that have followed over the last hundred years were prepared to sacrifice relationships, safe careers and their lives to protect the King or Country from the threats of the Kaiser, Hitler, Japan, Communism or Terrorism.

We should remember though that those politicians saying fine words today and posing for photo opportunities at the landing beaches are the much the same people who started an unnecessary war in 1914 and many of those wars since.

Compare the words of Billy Hughes supporting Australian conscription in 1915 and the words of John Howard or Julia Gillard.

Stripped of spin doctors’ dressing and the words of today’s politicians are the same.  Only the empire has changed.

Today’s politicians know of concepts like sacrifice, patriotism and bravery, exploiting them can prove handy at election time.

Luckily for most of them their political and business careers rarely call for such qualities.

Hopefully our children won’t find themselves in the trenches  – or fall out shelters – to meet the short term gains of an Obama, Cameron or Gillard and their corporate friends.

The real lesson of ANZAC Day, Veterans Day and all the other national days of remembrance around the world for those every nation has lost in battle is that war is the final act and represents a failure by the Kings, Presidents and Prime Ministers who choose to lead us.

They shall not grow old, as we that are left grow old:
Age shall not weary them, nor the years condemn.
At the going down of the sun and in the morning,
We will remember them.

Lest We Forget

A website can’t save a dying business

Online tools can’t fix an organisation’s structural problems

The last week has seen some interesting changes in the local online business community.

Embattled department store David Jones’ announced they are following Harvey Norman into an “omni channel strategy”.

Harvey Norman chief executive in turn appeared on national television to state the “internet drives no sales.”

In the political field, it was reported the Australian Labor Party are looking at using Blue State Digital tools to counter voter and member apathy.

Each one in it’s own way illustrates how organisations can be distracted by shiny new technology while ignoring much deeper problems.

In the case of David Jones, the department store ignored their core competencies and tried to ape their down market competitors in milking the financial services cow.

This worked fine while they could offer 24 and 36 month interest free deals and as soon as their partners American Express started charging a monthly “Administration Fee” that business evaporated.

One of DJ’s down market competitors is Harvey Norman, co-founder Gerry Harvey has spent his life building a fortune based upon providing cheap credit to consumers.

It was always going to be a mistake for DJs to compete with Harvey’s as Gerry is far better at the business than the well connected, genteel board of David Jones and their snappily dressed friends in the store’s executive suite.

Worse for DJs, the whole strategy alienated their core markets and while management focused on financial services customers went elsewhere to find the quality goods and services that the upmarket department store should be providing.

For both though, the financial services business model is now fading as the 20th Century debt supercycle comes to an end; consumers no longer want to load up on “buy now, pay later” schemes.

So all the talk of “omni-channel strategies” really doesn’t address the underlying weaknesses in both business.

This disconnect with reality is true in politics as well where the ALP is reported to be considering using the Red State Digital tools that Barak Obama used so well in his 2008 US Presidential campaign.

While the tools are impressive, they don’t address the problem that the electorate – and the member bases of the major political parties – have become rightly disillusioned and disconnected from the political processes that exclude everyone except an increasingly smaller circle of cronies and insiders.

The only good thing that will come of using US political communications tools in the spectacular eruption the first time one of the ALP’s factional warlords encounters a grass roots online campaign like The Great Schlep.

Heck, the resulting furore might even see some of the apparatchiks distracted from partying and whoring on their union credit cards for a day or two.

All the frivolity aside, the reality for the Australian Labor Party, David Jones and Harvey Norman is their problems are far deeper than a well designed website and impeccably executed social media strategy can fix. These organisations need major rethinks about how and why they exist.

It doesn’t matter how much money you throw at the web or how effective your social media strategy is – if the foundations of a business are shaky then a nice “omni-channel strategy” aren’t going to fix things.

For some of organisations, a failure to embrace the online world may be one of the causes for their problems, for many though there are far more basic issues they need to address.

Irrelevance and the media

Real problems are ignored as the big boys play games

It’s a shame we weren’t around when dinosaurs became extinct. Then again, maybe we are.

News Limited business commentator Terry McCrann writes about the “Bleakest of views from the shopfronts” in his Sunday column describing the problems of retail.

All of the problems Terry cited are from big retailers – Woolworths, Dick Smith, Harvey Norman and JB HiFi. To make it clear he was talking about corporate issues there’s even a reference to General Motors.

Nowhere does Terry talk about smaller businesses or those challenging the big guys, folk like Ruslan Kogan or the Catch of the Day team. It’s all about the big end of town.

Terry’s article illustrates the problem of relying on incumbent mainstream media commentary; that it is Big Media talking about Big Business and Big Government.

“Small”, “ordinary” or “average” has no place in their conversation, if you can call the pronouncement of mainstream media commentators a conversation at all.

We can understand this – for a journalist, it’s good for the ego and career to look like a “heavy hitter” in big business. For the politician, small business and community groups can’t pay the speaking and consulting fees paid by corporations to supplement their meagre retirement benefits.

Increasingly what happens in the corporate board rooms or the once smoke filled rooms of political caucuses is out of touch with the real world.

This has become particularly acute since the responses to the 2008 crash proved to the management classes that their bonuses and perks will be protected by government bailouts regardless of how many billions of shareholder wealth they manage to destroy.

In the United States we see this in political controversies being focused on contraception – an issue settled forty years ago – while the country faces fundamental challenges to its economic base and the basic welfare of its citizens and industries.

While in Australia the media ‘insiders’ rabbit on about pointless internal party politics and soothing articles on how everything else is fine, we just need to be more optimistic. Yet the real questions about how we take advantage of the country’s greatest export boom, position the economy for the next 50 years and the nation’s dependence on the Chinese economy are being ignored.

Terry McCrann’s story is emblematic of just how out of touch Big Media, and their friends in Big Business and Big Government, are with the real world.

All we can do is let them get on with it and not take them too seriously.