Twitter is like CB radio and this isn’t a bad thing

Of all the predictions we can make for 2010 one good bet is social networking is approaching, if not past, the fashionable peak of the hype cycle. Particularly Twitter which we’ve seen pronounced dead by various writers over the break.

kids radioLast week’s Las Vegas Consumer Electronics Show illustrates the Hype Cycle we discussed just before the Christmas break. If there’s one thing for sure, we can say tablet computers, 3D televisions and Google phone are racing to see which will be the first to the “peak of inflated expectations”.

Funnily, we’ve been here before with mobile phones, tablet PCs and 3D entertainment so it will be interesting to see where these are in 18 months or so.

While it’s entertaining looking at the new gadgets, the interesting action is happening on the other side of the peak where real uses for technology and gizmos are found after the hype moves on to something newer and prettier. When the bored fashionistas move on from a product that’s no longer the newest and shiniest we see if something is genuinely useful or just a pointless fad.

Of all the predictions we can make for 2010 one good bet is social networking is approaching, if not past, the fashionable peak of the hype cycle. Particularly Twitter which we’ve seen pronounced dead by various writers over the break.

My favourite comment was from an weekend newspaper entertainment columnist stating the Twitter hype was driven by “Boring Old Farts Suddenly Discovering Technology” and the whole thing is now dead because an MTV host declared she was over Twitter. The Luddites are crowing that Twitter, Facebook, LinkedIn and the entire Internet thingummybob can join CB radios in history’s discount bin of overhyped technology.

Citizens Band radio is a good lesson of what happens as a product moves through the hype cycle. In the mid 1970s peak, songs were being written about it and the media was awash with spookily similar stories of how CB radio was ushering in a new era of participatory democracy. Within a couple of years, the hype had passed and those who had a use for it, such as truckies, farmers and service people, got on with their work without the kids and newbies hogging their radio channels.

Exactly that process is happening now with the various online networking tools. The naysayers will crow they were right all along about a fad for boring old farts while unknown to them entrepreneurs will be figuring out ways to make money from these tools and smart businesses will be using them to stay ahead of their slower competitors.

As well as the trendies moving on, the social media snake oil sellers who’ve traded on the social media hype over the last two years will also move on to the Next Big Thing or go back to selling multi level marketing schemes. The honest consultants and genuine experts who survive the shakeout will be able to genuinely add value and help their clients achieve more with the tools.

So a product or technology passing the peak of the hype cycle is an excellent opportunity to use it do great things for your business without the fashionistas and snake oil merchants distracting you. Don’t be afraid to experiment just because the PR machines and fashion victims have moved on.

Nightlife computers, 13 August 2009

This Thursday, August 13 from 10pm Tony Delroy and I will have a look at whats on offer for computer buyers.

This Thursday, August 13 from 10pm Tony Delroy and I will have a look at whats on offer for computer buyers.

We’ll be looking at the best deals, whether it’s worth waiting for Windows 7, the pros and cons of netbooks and how to get the most from cashback schemes.

If you’d like to listen, tune in your local ABC station or listen online at the Nightlife website.

We love listeners comments, questions and opinions so call in on 1300 800 222 and have your say.

Addicted

You know you’re addicted to the Internet when you’re having a root canal drilled and you think “I wish I could use my iPhone”.

dentist

You know you’re addicted to the Internet when you’re having a root canal drilled and you think “I wish I could use my iPhone”.

I’m not sure what I’d have Twittered about while under anasthetic, but I know it would have been interesting.

Image courtesy of Carolyn Schweitzer

The end of world! (or is it?)

Time Magazine looks at the end of the era of excess and asks “is it good for America”

http://www.time.com/time/nation/article/0,8599,1887728-1,00.html

One of the telling quotes in the article is the line “This is the end of the world as we’ve known it. But it isn’t the end of the world.”

Indeed it is; the era of cheap credit is over. The way we do business, the way we run our private lives and the how we finance that way of life is going to change.

That doesn’t mean the world is ending and the sky is falling, but it does mean its time for fresh ideas.

Hat tip to Fred Wilson for the article

Don’t keep your customers waiting

Keeping your customers waiting for you to do your job is bad business. With mobile communications there’s no reason for not keeping your customers in the loop.

They say it never rains, but it pours – and it never comes down heavier then when your clothes dryer breaks down.
 Ours broke down during a recent wet spell and a frantic call to the whitegoods repair centre resulted in an appointment time “between seven am and midday”.

Having run a service business for over a decade, I know scheduling field technicians is a challenge. No matter how good your telephone staff are, it’s impossible to estimate how long a tech is actually going to be on site.<

Most big companies overcome this with “appointment windows” where they give you a rough time frame of when to expect the service person to show up. You’re expected to hang around and wait for them to arrive.

Should slight inconveniences happen such as work, dropping kids off at school or even just not hearing the doorbell ring then tough luck, the tech drives off to the next job.

The bigger the company is, the worse this gets, there are legions of Pay TV and cable Internet customers who’ve wasted days waiting for technicians not to show up while post and courier contractors are possibly the worst for skipping past deliveries that have a hint of difficulty.

So I resigned myself to a morning of pottering around the house and the possibility of an irritated call at ten minutes past twelve to find out where the mechanic is.

As it turned out, I was the first call for the day. A polite, friendly and efficient service man arrived at the doorstep at exactly 7am. We now have a dryer working perfectly in time for a fortnight of sunny weather.

The mechanic was an excellent advertisement for the company and that’s why we use them.

But those well trained, courteous staff are let down by the company’s communications. A simple text or phone message could have kept me, head office and the field agent working together. Everyone would have been happier, the system more efficient and the business more profitable.

In this age of mobile communications there’s no real reason for the “service window” at all. It’s simply a symptom of businesses not prepared to use their tools to do a better job.

The business who are prepared to use these tools are the ones who will survive and prosper after this downturn passes. While the ones who expect their customers to sacrifice a day so they can show up at their convenience are as doomed as hairy mammoths once were.

There was anther pleasant surprise as the serviceman left a voucher for $100 off a new machine. Given dryers and washing machines are classic “deferrable purchases” as we discussed in an earlier column, this is a great way of getting customers to buy.

So it seems the marketing department is on the ball. Perhaps there is an argument for marketing people to run service teams.

Death of Powerpoint

I’m currently at the National Speakers Association of Australia‘s annual conference and one thing that’s struck me is the almost total absence of Powerpoint.

With the exception of Glenn Capelli‘s wonderful presentation that bought together teaching, his childhood, presentation techniques, his grandmother, mentor and the Sputnick satellite there wasn’t one Powerpoint.

Glenn’s powerpoint certainly wasn’t the heading, bullet point, bullet point, bullet point, corporate logo, next slide presentation we’ve become tired and jaded with.

Are we seeing the end of bullet point driven presentations?

Using social media for finding a job

If the cricket finishes early tomorrow, I’ll be doing the Nightlife radio spot a week early. The topic is using social media to find a job.

It’s an excellent idea. If nothing else a LinkedIn profile makes an excellent CV and can demonstrate how wide your networks are while giving some fast testimonials and references.

Of course it’s still a good idea to keep your Facebook profile private.

Edit: The show didn’t go ahead and is now scheduled for February 6

The culture of mediocrity

Research In Motion’s co-CEO Jim Balsillie claims buggy software is the new reality.

It’s not. Rushing an incomplete or defective product to market simply meet some artificial management or stockmarket imposed deadline is the old thinking.

The IT industry got away with this while the market was immature and the credit boom meant embarrassing mistakes could be hidden under the rising tide.

In mobile phones the market is far too competitive. The poorly executed Storm sold 500,000 units is because Blackberry was using the better Verizon network rather than the patchy AT&T service the iPhone is tied to.

In Australia, the Storm sells at a substantial discount to the Bold or iPhone on the same networks simply because the market knows the Storm a substandard product.

This “nearly good enough” thinking from the tech sector is one of the reasons the world economy is in trouble now. It is really just contempt for the customer that has been common across many industries where fat, ever growning margins were assumed to go on forever.

If anything positive comes out of the Global Financial Crisis it will be the culture of mediocrity dies as big business becomes subject to the same pressures the rest of the economy has always lived with.

For the rest of us our products have to be 100%. We cannot afford to do anything less than delight our customers.

In a competitive market, if you are disappointing your customers with substandard products then your business won’t survive.

Sydney New Years Eve

As usual, Sydney welcomed in the new year with a bang and we were lucky enough to be at Dawes Point to get a front row seat on the spectacle. A few of the better photos are on Flickr

It’s a long night when you have three young kids and the seven year old was well and truly over it when we got home at 2am.

Funnily, it turns out we were standing close by to one of Sydney’s well known food bloggers. Helen has her own photos of the evening on Grab Your Fork.