Tag: middle class

America’s fading middle class

America’s fading middle class is bad news for businesses run on old models.

The US middle class is losing ground reports the Pew Research Center citing its latest report that finds less than half of all Americans identify as middle class.

A fading middle class is bad news for companies basing their businesses on increasing consumer spending such as old school retailers, big box stores and fast food chains. The affluent youth culture of the 1960s consumerist model is particularly under threat as the falls in income have fallen disproportionately on the young, as this New York Times examination of American social trends shows.

The end of the 20th Century miracle

It’s hard to see this trend being reversed as the bulk of the Twentieth Century middle class miracle was the surge in well paid manufacturing jobs during and after World War II. After thirty years of seeing those roles going offshore, the next wave of technology threatens to do away with them altogether.

That next wave of technology doesn’t promise to be good for middle class professionals and managerial workers either as automation and artificial intelligence promise to do away with many of their well paid jobs as well.

A large middle class is historically an aberration, when the term was first formally used in Britain just on a hundred years ago only 20% of the population fitted the criteria – incredibly the US only started studying the nation’s middle classes in the 1950s – and prior to the industrial revolution only a tiny group of merchants and professionals could fit the description.

A wartime boom

It was the economic boom after the Second World War that saw the assumption of everybody except the most chronically disadvantaged becoming middle class.

That idea really started to pass in the early 1970s but as a myth it’s continued to hold on, partly due to easy credit that’s allowed workers on declining real incomes to keep up the charade of an ever increasingly prosperous middle class lifestyle.

However that charade is increasingly becoming harder as the Pell survey shows and that is bad news for those retailers, fast food companies and other businesses based on the 1960s consumer model.

All is not lost though, the vast majority of those falling out of the middle classes in 21st Century America – or Australia, the UK, Canada and New Zealand – will still have lives far richer and healthier than those of the middle classes a hundred years ago.

Similar posts:

Times get tougher for journalists and the middle class

Business and sports reporting is increasingly being done by computers, many other middle class jobs are going the same way.

Journalists have had a tough time over the last twenty years and it’s about to get tougher.

Last July The Associated Press announced they will automate most of their business reporting. AP’s Business News Managing Editor, Lou Ferrara explained in a company blog how the service will pull information out of company announcements and format them into standard news reports.

instead of providing 300 stories manually, we can provide up to 4,400 automatically for companies throughout the United States each quarter

This isn’t the first time robots have replaced journalists, three years ago National Public Radio reported how algorighms were replacing sports reporters.

Ferrara admits AP has already automated much of its sports reporting;

Interestingly, we already have been automating a good chunk of AP’s sports agate report for several years. Data comes from STATS, the sports statistics company, and is automated and formatted into our systems for distribution. A majority of our agate is produced this way.

Reporting sports or financial results makes sense for computer programs; the reciting of facts within a flowing narrative is something basic – Manchester United led Arsenal 2-0  at half time, Exxon Mobil stock was up twenty cents in morning trading and the Japanese Yen was down three points at this afternoon’s close don’t take a super computer to write.

Cynics would say rewriting press releases, something many journalists are accused of doing, could be better done by a machine and increasingly this is exactly what happens.

The automation of commodity reporting isn’t just a threat to journeyman journalists though; any job, trade or profession that is based on regurgitating information already stored on a database can be processed the same way.

For lawyers, accountants and armies of form processing public servants the computers are already threatening jobs – like journalists things are about to get much worse in those fields.

It could well be that it’s managers who are the most vulnerable of all; when computers can monitor the workplace and prepare executive reports then there’s little reason for many middle management positions.

This is part of the reason why the middle classes are in trouble and the political forces this unleashes shouldn’t be underestimated.

Similar posts:

Rethinking the middle class

Has the internet destroyed the western world’s middle class lifestyles?

Technologist Jaron Lanier says the internet has destroyed the middle classes.

He’s probably right, a similar process that put a class of mill workers out of a job in the Eighteenth Century is at work across many industries today.

Those loom workers in 18th Century Nottingham were the middle class of the day – wages were good and work was plentiful. Then technology took their jobs.

Modern technology has taken the global economy through three waves of structural change over the past thirty years, the first wave was manufacturing moving from the first world to emerging economies as global logistic chains became more efficient.

The second wave, which we’re midway through at the moment, is moving service industry jobs and middleman roles onto the net which destroys the basis of many local businesses.

Many local service businesses thrived because they were the only print shop, secretarial service or lawyer in their town or suburb. The net has destroyed that model of scarcity.

The creative classes – people like writers, photographers and musicians – are suffering from the samee changed economics of scarcity.

Until now, occupations like manual trades such a builders, truckdrivers and plumbers were thought to be immune from the changes that are affecting many service industries.

The third wave of change lead by robotics and automation will hurt many of those fields that were assumed to be immune to technological forces.

One good example are Australia’s legendary $200,000 mining truck drivers. Almost all their jobs will be automated by the end of the decade. The days of of relatively unskilled workers making huge sums in the mines has almost certainly come to an end.

So where will the jobs come from to replace those occupations we are losing? Finance writer John Mauldin believes the jobs will come, we just can’t see them right now.

He’s almost certainly right – to the displaced loom worker or stagecoach driver it would have been difficult to see where the next wave of jobs would come from, but they did.

But maybe we also have to change the definition of what is middle class and accept the late 20th Century idea of a plasma TV in every room of a six bedroom, dual car garage house in the suburbs was an historical aberration.

Just like the loom weavers of the 18th Century, it could well be the middle class incomes of the post World War II west were a passing phase.

If so, businesses and politicians who cater to the whims and the prejudices of the late Twentieth Century middle classes will find they have to change their message.

Similar posts: