Sydney’s Mayoral Tech Race – Lord Mayor Clover Moore

Sydney Lord Mayor Clover Moore’s team sees a liveable city as being a key part of building a tech and startup sector.

Leading the City of Sydney’s Lord Mayoral race is incumbent Clover Moore. Long a thorn in side of the state’s political and media establishments, the independent Moore has safely held the city’s Lord Mayorship since beating the seemingly unbeatable Labor candidate in 2004.

Since being elected, Moore has been focused on Sydney being a ‘living and sustainable city’ with the Sydney 2030 plan being the focus of her administration. This election’s platform builds on that scheme.

While acknowledged in the 2030 strategy paper, the tech sector really didn’t feature in that document – something that reflects how late all levels of Australian government have been in recognising the industry’s role in economic development.

However in recent years the council has been developing its programs, including the Startup Action Plan and on the Clover Moore team for this year’s election Jess Scully, director of  the annual Vivid Ideas festival and organiser of TEDxSydney, is the spokesperson for the campaign’s tech and cultural platforms.

“The crucial things are access to talent and space,” Scully told me when I interviewed her a few weeks ago. “There are reasons why people are attracted and drawn into the gravity of precincts in the heart of the city.”

Scully cites the city’s working with property developers to allocate space for startup hubs in new developments, the council’s support for various events and the support for infrastructure projects, not least the contentious bikepaths, to improve the city’s liveability.

Like the rest of the candidates’ teams, Jess provided the following answers to our questions.

What are your policies relating to encouraging tech startups?

“Clover has been very proactive in supporting the start-up sector and encouraging co-location, which we know amplifies the benefits of having a lot of bright minds working together. After consulting with the sector, the City adopted a Tech Start-Up Action Plan in March, which has the aim of building a robust start-up ecosystem by offering access to affordable space, promoting dense agglomeration and increasing access to funding and markets.

“Of course, it’s easy to say these things – but under Clover’s direction, the City of Sydney is already taking action – one major step has already been taken. We know Sydney can be an expensive place for start-ups to access affordable space, but in the future we want the knowledge economy well represented in the heart of our CBD. The City has negotiated a Voluntary Planning Agreement with Lend Lease to secure 3900 square metres on three floors in a prime spot on George Street at Circular Quay for tech start-ups.

“This new development will put tomorrow’s tech and start-up leaders right in the centre of the action, closer to potential clients and partners in the corporate world. This new CBD tech hub will provide affordable space for businesses at different stages of development, co-working spaces and community space.”

What do you see as Sydney’s strengths in this sector?

“Sydney benefits from its own gravity – we’re home to over two thirds of Australia’s start-up community – we’re the natural home for businesses that want to scale up and go global from the outset. We’re a global city that’s attractive for talent, and we’re the base for the creative industries, finance and services sectors, so being located here allows you connect with potential collaborators, clients and investors. Other regions have to offer more incentives to overcome the natural advantages that Sydney offers start-ups.”

What are we not doing well at the moment?

“We’re still young: Sydney has a relatively new tech start-up ecosystem and we’re struggling with two challenges: skill shortages in ICT, and in attracting capital to scale-up.”

What are we doing well?

“I think our start-up ecosystem in Sydney is one of the most supportive and collaborative in the world: I’m so impressed by the generosity and knowledge sharing that goes on in places like Fishburners, Stone & Chalk, Blue Chilli.

“It’s also fantastic to see how engaged our start-up success stories – the founders behind Atlassian, Spreets, Freelancer, and the incredible team at Blackbird – and how committed they are to leading the next generation, being present and offering support, to raising the tide and growing the sector here. I have been fortunate to work with Blackbird Ventures for the last two years on The Sunrise, a conference they fund and drive to get students, aspiring entrepreneurs and emerging founders to connect with new thinking and with each other. Their work and their investment fund are going to be transformative.

“From my observations around the world, this generosity and level of support is just remarkable – they’re leading the way in helping Sydney deliver on our potential to be a global start-up and tech hub.”

How do you see the City’s relations with state and Federal government affecting current efforts?

“The City has differences with other levels of government on some issues but tech start-ups is not one of them – we have a good relationship with other levels of government on tech start-ups.  In particular, we are working closely with the NSW Government on innovation and new initiatives.”

Currently Victoria and Queensland are doing better at attracting businesses. Should we do anything to counter that and, if so, what?

“The City of Sydney is the nation’s tech start-up hub with two thirds of Australian start-ups. The City of Sydney’s economy also grew at 4.5 per cent per annum in the last term – outstripping the national growth rate. Other states use incentives to try and attract businesses to counteract the fundamental strengths of Sydney as the nation’s global city. Our ecosystem is 6 times larger than Brisbane and 55% bigger than Melbourne.

“Working on the fundamentals that underpin the strength of a tech start-up ecosystem is the key for a successful ecosystem in Sydney – not picking winners.”

How can Sydney compete globally against cities like Singapore, Shanghai and even Wellington?

“Sydney is consistently ranked as one of the leading global cities – we are one of the Asia-Pacific’s finance hubs and host high-quality ICT, professional and business services, educational institutions and creative sectors. Sydney also has high liveability which is important for attracting and retaining talent.

“In addition to improving the capacity of our tech start-ups ecosystem to support local, innovative companies become global companies, we need to address some of the other issues affecting the functioning of our economy and society such as the affordable housing crisis.”

The Clover Moore team comes with the advantage of incumbency despite the hostility of Macquarie Street and the performance of the City of Sydney and the growth of the tech community under Moore’s administration has been remarkable.

How much of this is attributable to Moore’s leadership is another question, however her policies are similar to those of other successful tech cities like San Francisco, London, New York, Wellington and Singapore.

Singapore and Wellington probably illustrate the weakness of Moore’s leadership in that both the island state and New Zealand don’t have a level of provincial government whose parties are hostile to independent administrations as is the case where successive Labor and Liberal governments have interfered in the City of Sydney’s operations.

That however hasn’t stopped Moore from investing in the city’s infrastructure and making it a place attractive to startups and tech businesses. Making the city a better place to live and work may be Moore’s biggest attraction for the startup sector.

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Sydney’s Mayoral Tech Race – the Liberal’s Christine Forster

The Liberal tech platform for the City of Sydney elections is ambitious but will it be enough to make Christine Forster the city’s mayor?

Of all the contenders in the City of Sydney elections, the Liberal Party’s Christine Forster seems the candidate with the best chance of beating incumbent Clover Moore. For the city’s tech industry and startup communities, the Liberals have made a strong pitch.

At the last council election in 2012, the Liberal Party’s Edward Mandla – who has since defected to the Sydney Matters group – was the second placed candidate with 16% of the popular vote after incumbent Clover Moore’s 51%. With the voting rules changed this year to allow business owners to vote alongside residents, Forster is expected to pick up a substantially bigger proportion of the poll

Like Sydney Matters’ Angela Vithoulkas, Christine Forster sees Brisbane as being the example Sydney should be following in encouraging startups. In her detailed tech policy Forster laid out what is probably the most ambitious agenda of the major candidates.

The Liberal policy paper points out Sydney is home to nearly two thirds of the Australian startup community but doesn’t rate well internationally. She proposes addressing that through establishing a Sydney Emerging Entrerpeneurs Program to provide support and small grants.

Forster promises an incubator offering affordable office space based on ‘The Capital’ in Brisbane setting up a working hub to address the crippling commercial rental costs and establishing global ‘launching pads’ for local entrepreneurs in key overseas centres.

“To help promote Sydney to US companies wanting to establish an outpost to expand into Asia, we will establish an office in San Francisco, and investigate further offices in Guangzhou and Singapore,” Councillor Forster is quoted in the policy’s media release as saying.

Of the standard questions we asked the four major candidates, Cr Forster’s team answered them in bullet points;

What are your policies relating to encouraging tech startups?

  • I will commit to Council providing affordable office space for start-ups
  • I plan to establish an Incubator, similar to The Capital’ in Brisbane
  • I will establish a ‘Sydney Emerging Entrepreneurs Program’ providing practical support and small grants to the city’s best emerging start-ups. (One of these already exists in Brisbane.)
  • Appoint a Digital Director for the City of Sydney
  • Set up a ‘City of Sydney Digi-Challenge’ to help solve local council issues though digital leadership
  • Have clear goals for digital policy achievement benchmarked against globally accepted measures.

What do you see as Sydney’s strengths in this sector?

  • Sydney is Australia’s most visible global city. People and businesses want to come here to live and work.
  • Sydney is home to an educated, technically literate population and three world class universities.
  • Sydney already has a strongly entrepreneurial culture and outstanding local success stories – think of Atlassian and Freelancer.com.

What are we not doing well at the moment?

  • Lord Mayor Clover Moore doesn’t intuitively see business as part of the community – she treats business as the enemy
  • Council has not embraced new technologies, it is not business-friendly and dealing with it is notoriously bureaucratic, expensive and time-consuming
  • Clover has mishandled opportunities for the community because she doesn’t understand what businesses need. One notable example is Council’s failure to secure an anchor tenant for its Oxford St properties
  • Business contributes around 80% of rates to the City of Sydney but the Council has not been living up to its own KPIs.

What are we doing well?

  • Not a lot. We’re trading on our name and on the fact that Sydney is physically beautiful and well located.

How do you see the City’s relations with state and Federal government affecting current efforts?

  • Any relationship needs to be more collegial than it has been. There are situations where I disagree with tech and innovation policies at the State and Federal levels but where these arise, I prefer to negotiate to achieve a solution. Clover has made much of “taking the fight up” to other levels of government – I don’t believe it’s a fight, it has to be a negotiation.

Currently Victoria and Queensland are doing better at attracting businesses. Should we do anything to counter that and, if so, what?

  • I don’t believe we should think in adversarial terms – I want Australia to attract more business.
  • But that doesn’t mean Sydney has nothing to learn from Brisbane or Melbourne.
  • I want to set up a ‘Revive Oxford St’ taskforce bringing together residents, business, local and state government representatives to build a strategy – at the moment I’m thinking a QVB-style development in which we offer organisations with experience reviving retail precincts an opportunity to tender on how they could sensitively revive this important cultural precinct
  • I want to establish a dedicated office in our sister-city of San Francisco to promote Sydney’s potential as a stepping-stone for tech companies interested in expanding into Asia. The office will provide advice on establishing an office in Sydney.
  • I will also improve Council’s online services. I’ve got costings to show that with 10% of services moving to digital we could cut costs by $5-$10m p.a. That money could then be reallocated to community projects in each of the eight villages.

How can Sydney compete globally against cities like Singapore, Shanghai and even Wellington?

  • By making it easier to do business for a start, but also improving the city’s amenity. One of my policies is a simple but important one – increase the number of bins and make recycling easier in public areas to get rubbish off the streets.
  • Facilitate the establishment of a ‘SydneyOne’ ticket that covers all local arts, culture and tourism destinations. If Singapore and London can do this – and make it available online – so can Sydney.
  • We are also investigating ways of delivering free Wi-Fi in public areas.

How does your tech industry policy fit in with other key Sydney employment sectors like the creative industries, financial services and education?

  • I want it to cease to be a ‘poor relation’. Sydney has a global reputation in finance, the arts and education. Walk through Martin Place and look up; walk through Sydney University or UTS and look around you; go to the Opera House. These activities are so obvious as to be stereotypical. I want people to think of our tech sector in the same way. I want there to be 10 Freelancer.coms, not one.


Christine Forster and the Liberal Party have an ambitious program to place Sydney as global centre and, given the Liberals also hold government at state and Federal level, their platform does hold the promise of improved relations between the city council and other layers of government.

However the state government has been very slow in identifying the tech sector as being important to the regional economy and its focus on property development makes one wonder what the priorities would be if every level of government was dominated by the Liberals – the decision to sell the Australian Technology Park over the protests of the tech community speaks volumes on Macquarie Street’s attitude towards the sector.

At the Federal level, the innovation agenda seems stalled and confused with little likelihood of any reforms to address the causes of Sydney’s high property prices being addressed or further changes to the tax system to encourage investment in new technologies and businesses.

If anything, the declining fortunes of the Liberal Party at a state and Federal level may well damage Forster’s local campaign and detract from her message. The message though does flag an understanding at the local government level of the importance of the tech community to the city.

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Sydney’s Mayoral Tech Race – Sydney Matters’ Angela Vithoulkas

Sydney Matters has a strong business and tech focused platform for the city’s mayoral election.

In the second of our series on the tech policies of the Lord Mayoral candidates for the upcoming City of Sydney elections, we look at the policies of the Sydney Matters team, the independent business focused group.

Sydney Matters is led by Angela Vithoulkas, who’s operated a central Sydney coffee shop with her brother for 25 years. Angela, who is a friend of this writer, ran as a Lord Mayoral candidate in 2012 and won election as a councillor.

Angela’s team includes the founder and editor of Startup Daily, Mat Beeche, as well as Edward Mandla who was elected to council as a Liberal candidate but defected from the party earlier this year.

The Sydney Matters platform is the only one that has a specific tech policy which reflects both Angela’s and Mat’s backgrounds and interests in technology and how it affects the business sector.

What are your policies relating to encouraging tech startups?

As Lord Mayor I will work with Tech Sydney, Startup Aus, FinTech Australia and other key players. I would like to explore concepts like having a Chief Entrepreneur in Residence program at Town Hall – similar to what Advance Queensland recently announced.

What do you see as Sydney’s strengths in this sector?

“The People, in 2011 the startup scene we have in Sydney didn’t exist in the same way it does today – and it exists today because passionate people said I am going to change things.”

What are we not doing well at the moment?

“We are fragmented, we need closer connections – physical hubs where tech startups can collaborate, meet serendipitously, make it easier for them to do business with each other – proximity can be helped by the city looking at smarter real estate opportunities for the tech sector.”

What is Sydney doing well? 

The City of Sydney’s Tech StartUps action plan is a step in the right direction but we need to build on this and work in collaboration with other levels of Government to drive our tech startup industry forward.”

How do you see the City’s relations with state and Federal government affecting current efforts? 

“To make inroads we all need to be on the same page and collaborating for the interest of the sector.”

Currently Victoria and Queensland are doing better at attracting businesses. Should we do anything to counter that and, if so, what?

“When I sat down with Mat Beeche who is on my ticket and asked that very same question, I was surprised by his answer – The stats show that NSW is actually performing a lot better than the media would have you believe.

“Sydney has attracted some huge tech companies to Sydney including data and analytics startup Qualtrics, valued at $1 billion that chose Sydney for its APAC operations.

“Fintech startup Acorns is in Sydney, HealthTech startup ClassPass is in Sydney, Dropbox chose Sydney, Market Research startup SurveyMonkey chose Sydney and most recently Social Media Snapchat chose Sydney to set up their sales operations office for the region.

“Our problem is that we perhaps are not being as vocal about the achievements of the NSW government who put in a lot of hard work behind the scenes to have these organisations choose our city as their destination of choice for expansion.

“What the City of Sydney needs to do is work closer with Macquarie street from a PR and Media perspective to change this perception.”

How can Sydney compete globally against cities like Singapore, Shanghai and even Wellington?

“By being more proactive and being an exemplar – Wellington does a great job of that.”

How does your tech industry policy fit in with other key Sydney employment sectors like the creative industries, financial services and education?

“Tech Startups sit across all industries including creative industries, financial services and education – so our policy is about them as well.”

Of the four candidates we interviewed, the Sydney Matters team probably has the most comprehensive tech strategy. It’s notable how they’ve paid attention to what other Australian cities – particularly Brisbane – have been cultivating their startup and tech communities.

Councillor Vithoulkas’ point about Sydney not marketing itself well is a fair point and that probably reflects more on the cultural differences between the harbour city and its interstate counterparts where Sydneysiders are far less likely to be cheerleaders for their cities than their Melbourne or Brisbane counterparts.

In many ways their strategy is not greatly different from existing council policy which in some ways is probably good for continuity for the business community.

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Sydney’s Mayoral Tech Race – the ALP’s Linda Scott

The ALP candidate for the City of Sydney mayoral election has a raft of policies to promote the city’s tech sector.

A few weeks back I wrote about how the tech sector had become an issue in the Sydney Lord Mayoral election to be held on September 10.

Following that post, I approached the four major candidates to get their policies on how Sydney can do better in attracting tech startups to the city. The idea was to get an overview published in one the major newspapers but sadly my pitches were ignored.

However the issues raised are important to Sydney so over of the next few days I’ll publish each of the candidates’ responses to my questions along with any other conversations I’ve had with their teams.

The first candidate we look at is Linda Scott, the Australian Labor Party candidate. Councillor Scott was elected to the City of Sydney Council in 2012 and is a researcher at The University of Sydney and lives in the inner city suburb of Newtown with her husband and two young children.

“As a Labor Councillor, I moved that the City conduct a feasibility study into the possibilities for implementation of smart technologies for City infrastructure and services. The current Lord Mayor and her team voted against it, defeating the measure.

I’ve also held a start up Roundtable for City of Sydney start ups with Labor Ministers Chris Bowen and Ed Husic to hear ideas for how every level of government can improve our support for the start up communities.”

What are your policies relating to encouraging tech  startups?

“As a Labor candidate for Lord Mayor, my Labor  team and I are committed to  delivering smart technology to the City’s infrastructure and services for the future.

“From more efficient watering of our parks to parking to better planned traffic flows, the Internet of Things has the potential to revolutionise our City – and it’s an opportunity we can’t afford to miss.

“We are committed to working with our start ups and universities to support  the continuation and creation of Tech  Startup  precincts, and will ensure planning policies foster these precincts.

“Labor will also deliver a dedicated, City-owned work space to form part of a Tech  Startup  precinct and open up City spaces for tech startup networking events and will host an annual festival to promote Sydney as an international tech  startup  hub.

“If elected, we will explore establishing dedicated innovation and commercialisation ‘landing pads’  with our sister cities, and neighbouring and regional councils here in New South Wales.

“Labor  will also work to support the continuation and expansion of existing university-based hubs and accelerators in  the City of Sydney along with hosting an annual festival to promote coding among young people. “

What do you see as Sydney’s strengths in this sector?

“Our people. Sydney is a great global city, and rightly is the first port of call for international trade and investment. Many of our nation’s and the world’s major firms have their Australian headquarters based in Sydney.

“We  have the critical mass  of creativity,  capital  and access to services  to provide fertile ground for tech startups.”

What is Sydney not doing well at the moment?

“The Lord Mayor has rejected Labor’s moves to embrace smart technology.  It’s time for change at the City of Sydney.

“We also need more affordable space for start ups, and Labor is committed to delivering this.

What are we doing well?

“Sydney has great  hubs and accelerators that  Labor  will continue and expand where possible.”

How do you see the City’s relations with state and Federal government affecting current efforts?

“As a Labor Councillor, I already work closely with my state and federal colleagues and governments to ensure I secure what’s best for the City of Sydney. The state and federal governments have the financial strength and capabilities to assist the City in delivering its tech  startup strategies.

“For example, a federal Labor  Government committed to create a 500 million dollar Smart Investment Fund and a nine million National Coding in Schools program – both measures I will continue to secure for the future.”

Currently Victoria and Queensland are doing better at attracting businesses.  Should we do anything to counter that and, if so, what?

“Sydney’s strength and appeal as a tech  startup  hub should be the size and diversity of creativity, capital and access services it can achieve.

“With all the measures listed above, and working with stakeholders, Labor is committed to doing better for the future of our start ups.”

How can Sydney compete globally against cities like Singapore, Shanghai and even Wellington?

“Our City needs to continuously increase its exposure to new challenges and new ideas from around the world as well as at home.

“Exploring opportunities for establishing innovation and commercialisation landing pads with sister cities around the world as well as neighbouring and regional councils  will be an important first step in that effort.

“Most importantly, increasing the availability of affordable work space in the City of Sydney will also be critical, and attracting angel investors to Labor’s annual showcase event in the City.

How does your tech industry policy fit in with other key Sydney employment sectors like the creative industries, financial services and education?

“Labor is committed to the creation of a fun, fair, affordable and sustainable City for the future for all businesses and residents. “

It’s hard to see the Labor Party getting a great deal of traction in the council elections, Scott herself only received ten percent of the mayoral vote when she ran for the 2012 election and was the only ALP councillor elected.

The benefit though of the Labor ticket is that Scott’s positions fit nicely with her party’s state and Federal. However, given the party will remain in opposition at both levels for at least two and a half years – although nothing is certain in the farce that Australian Federal Politics has become, that co-ordination means little for the City of Sydney.

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Beyond the world of talking toasters

Inventor of the Internet of Things term Kevin Ashton speaks of his startup experiences, the future of work, skills needed for success and why the media is a doing a poor job on reporting technology.

Kevin Ashton is best known for coining the ‘Internet of Things’ term in 1999, however that’s just one part of a varied career that’s included building a number of tech startups, co-founding MIT’s Auto-ID Center and leading some of the early development work in RFID (radio frequency identification) networks, which led to the IoT label being born.

Since exiting his last business Ashton’s focus has been on consulting, mentoring some of the startups he’s invested in and writing with his last book “How To Fly A Horse, the secret history of creation, invention and discovery” released at the beginning of this year.

During his visit to Sydney last week, he spoke to Decoding The New Economy about his startup experiences, the future of work, skills needed for success and why the media is a doing a poor job on reporting technology.

Let’s kick off with your book, what was the motivation behind writing it?

In the late 1990s I started a lab at MIT and most of my talking was about the research we were doing. I’d talk and then they’d hear it. But occasionally someone would say, oh, but you’re leading a very innovative team, and we’re very interested in innovation. Can you talk about innovation and how things get created?

So I started giving talks about my experiences of driving an innovation and trying to be innovative, and so on. And that became more and more popular through the 2000s. Eventually I was giving a talk in Napa Valley, California, and a friend of mine came to watch, and at the end they were like, “Oh my God, that was amazing! You need to write a book.”

I  started writing a book of the talk and it did very well. People really liked it. And it was weird because, I guess, you kind of get used to a way of thinking about things, and it seems you forget that to other people it might be insightful.

The book is really my experience and my strong belief that creating is not about magical flashes of inspiration and being a special kind of person, or being a genius, or whatever. It’s got a lot more to do with being willing to just keep going even when it’s not working, even when you can’t see a way forward.

And it’s also not an individual thing. It’s very much about building on the work of other people. Creating itself is very individual, which turned out to be a controversial point as well, that you’re always part of a community of people you know, people you don’t know, people that are still alive, people that died years ago. You’re making these incremental steps, building on the work of others. So that was always my thought, and that’s the book that I wrote. And I’m lucky. People seem to really like it.

What’s your thoughts on the current startup mania?

I think, by and large, big companies suck at doing new things, and the reason is structural. Every big company was a small company at some point. Someone was doing a new thing. And eventually they happened upon something that worked.

The first thing you tried doesn’t work, the second thing you tried doesn’t work, and accidentally you stumble across something that does work and starts making money. Maybe those people move on, maybe they stay, but it’s easy to become addicted to the comfort and safety of the thing that works.

And the money that flows from the thing that works, it’s easy to believe that that thing will continue to work. Or you make a slight change. You only had a red one, and now you’ve got an orange one, and you feel like you’ve been profoundly innovative.

So if you really want to do something new, you probably need to be in a small, passionate group of people. Now it is possible for a big company to take a small, passionate group of people and sort of stick then in an airlock somewhere and leave them alone. Theoretically, that’s possible. It seldom happens, and particularly because most of innovating is failing.

I’ve seen time and again is the people who rise to the top of big companies are often people who are very good at avoiding failure, or the appearance of failure. Very good at taking credit for other people’s success. They’re often from a privileged class. It’s typically white men. The typical CEO is a tallish white man with a full head of hair and a deep voice. I see that all the time. Failing is not good for your career. Ironically, because it is good for creating.

So, I think startups, meaning small companies, small groups of passionate people who are either not scared of failing or don’t have any choice but to keep failing until they succeed because there’s nowhere else to go, are always going to be the engines of innovation and creating.

Now, I will qualify that. There is also a class of privileged white men called venture capitalists who like to make you think that unless they’re allowed to give you some money that you can’t succeed and that you’re not a credible startup unless somebody blessed you with some venture capital or something. And I think, frankly, that’s all bullshit.

The last thing you want to do as an entrepreneur is, and I’ve done it. I’ve started companies without venture capital, and then taken some eventually. My my most successful company never took on any money from anybody else. There was kind of in the middle somewhere.

Not only is venture capital and outside investment not a prerequisite for having a successful startup, it’s really a last resort. Because what comes with that money is loss of control and people who don’t…You know, you start to get some of the problems that come with a big company. Venture capitalists who hear this will just throw up their hands and hate it when they get called out on their shit, but that’s true.

And by the way, a lot of very successful companies that…take Microsoft, or Amazon, or whatever…had a very slight relationship with venture capital. So it’s entirely possible to build a large, successful, high-tech company, without venture money.

The discipline that comes from living hand to mouth and trying to find a customer and trying to make a profit and not wasting your money on bean bags and air hockey or whatever, that’s a good thing. So, I’m all for people of all genders, colors, sexualities, shapes and sizes trying to do something by themselves. I think you can be successful. I don’t think you need anybody’s permission.

Which was your most successful company?

Zensi was a company I started with some academic friends, and it was a very smart way to identify how people were consuming electricity and water. I was very into knowing things relatively. In the case of water, for example, we put a very simple sensor that you could screw under the kitchen sink. It was just a little diaphragm. But every time you use water anywhere in your home, the pressure in your water system changes.

So you turn on the shower upstairs, and throughout your water system, there’s a pressure drop, and then a pressure stabilization as the system gets back to its regular pressure. And what we found was, you could analyze that pressure change and determine someone had just taken a shower, for example.

It’s a very simple sensor connected to the internet, a bunch of algorithms in the cloud. And you could identify leaks, you could tell people where they were wasting water. So, we started that company, basically, with cash of our own and that was in January, February 2009. So that was the depths of the recession. When nobody was starting anything, by the way.

What do they say? They say buy low and sell high. Well, guess what? When you can buy low, nobody’s buying. They’re scared, right?

So we started it 2009, and about 10 months later we had a couple of people trying to acquire it for a lot of money. The best answer you can ever give somebody when they want to acquire your company is, we’re not for sale, because then the price just keeps going up. You have to mean it, right?

Eventually, we got an offer we really couldn’t refuse. At the same time, we were thinking about trying to raise venture money, and so on. It wasn’t like a deliberate strategy to never do it. But the acquisition deal was just so much more valuable. And the beauty of that is, you’re not sharing the money with anybody else.

Today you’re an author and speaker?

Author, speaker. I’ve got some investments in some Austin-based startups. I do a little bit of consulting here and there. So, companies I’m interested in. I have done the MIT thing. And then three startups. And I’m actually enjoying not having a very formal schedule. It gives me a chance to write, which I love. It gives me a chance to come here and do this. I’ve never been very successful in companies that I was not in charge of.

I find that a lot of the kind of mansplaining and bullshit and endless PowerPoint and people wanting to have nothing but meetings and, you know, a lot of posturing and politics and stuff. I mean, like a lot of people who are interested in innovation and passionate about creating new things, I have a very low tolerance for that crap. I’m very bad at it. So, I love my life right now, because I really choose. I’m very much the master of my own destiny, and I don’t have to…I’m not obliged to deal with too many idiots. Which is good for me, because I’m not good at it.

So onto that inevitable question that you’re going to get about the Internet of Things. Do you regret coming up with that tag?

No.

No?

No, I joked one time that I should have called it the internet for things, and people took that a bit too seriously. I mean, I had no idea that it was going to have a life outside of the PowerPoint presentation that I was working on at the time, but it has a poetry to it. It’s specific enough that when people ask what it is, I think you can give a good explanation. It’s general enough that it’s not limiting itself to one application, or something.

The other thing I think is really curious to me is…so the internet of things was something I talked about a lot between ’99 and 2005 or something. And it was reasonably well known in the fairly small community of people who are interested in ubiquitous computing and embedded computing.

And then it took on a life of its own in the late 2000s and sort of the last few years. And I think there’s a couple of reasons why. Right? One is that there are a lot of people graduating right now who are really internet natives.

So the idea of things not being networked, or of things being wirelessly networked, the idea of computers only getting information via keyboard, that’s not a paradigm they’ve ever lived in. And they are…I think I got that slightly wrong, that sentence, so let me rephrase it for you. But there are a group of internet natives graduating right now who have never lived in the paradigm where computers are not connected.

And they’ve never lived in a paradigm where computers don’t gather their own information. So it’s very…the internet of things idea is incredibly natural to them. People who were using computers, let’s say, in the 80s and the early 90s, pre-internet, it can be a little less intuitive. So that’s one thing, but the other thing is, just a complete coincidence, I think, is Twitter. On the internet of things community on Twitter we use the hashtag IOT.

Now, it just so happens, first of all, IoT is very Twitter-friendly because it’s very short. But by calling this thing the internet of things, I inadvertently happened upon a three letter acronym that was distinctive. There aren’t many of those in the world. But there isn’t anything IOT stands for. Now, we never used the term IoT in the early days because it wouldn’t mean anything to anybody, right? But I happened upon this distinctive three-letter acronym, and then Twitter came along. And it made it very easy for all these kids that were kind of internet of things natives to find one another and communicate with one another, and that really helped. That really helped. So there was some coincidence in that realm.

In the presentation that preceded this interview you were quite scathing about some of the more trivial commercial consumer IoT examples.

Oh, stupid. Yeah.

I couldn’t help but think of Marc Benioff a couple of years back, waving his connected toothbrush around at Dreamforce.

People will do everything. If you’ve been in tech for a while, people have been doing that for years. It’s bullshit. I mean, the…So you must live in a super smart home. Not really, no. And they’re like, what have you got?

They think I’m going to have Roombas talking to light bulbs or some bullshit. But the one thing of those consumer products I found useful is my bathroom scale is on WiFi. It’s crazy expensive, but it means that I can never lie to myself about whether or not I’m losing or gaining weight, because it’s like, there’s something on the web, it’s keeping a record. That’s useful. But I think…one of the things that’s kind of curious to me. I talk about it a little bit in my book actually is, there seems to be this obsession with consumer applications in technology.

Which is coupled with a complete lack of curiosity, particularly with respect to you, on the part of journalists and editors and people like that, about how the world actually works. Right. The manufacturing, supply chain, distribution, agriculture, the history of technology. They don’t want to know. It’s like, what is it? And this is a thing. Journalists are the only people who their life is writing about stuff, and then they go out into their kitchen, which is why…they don’t really seem to care about how stuff gets to their kitchen.

It’s like, tell me what it means for my toaster. But there’s so much more to the world than freaking kitchen appliances, you know? And I’m sure there’s something interesting you might to do with a kitchen appliance, but I can’t really think of it. And I don’t see why I have to.

Look at Uber,  the interesting thing about it is, people think I’m cheating. I’m like, so, you’ve got GPS, right? Yeah. Well, that’s a sensor. It’s network connected. That’s part of the internet of things. Oh, yeah, okay, like, not really. I’m like, yes, really. That really is. Right? And it’s the same with…so, oh, I’ve got a smart watch now, and I’m measuring how many steps I take, or something. Great. If you’re doing that, that’s internet of things, right?

And on and on it goes. So there’s a real ignorance among a certain class of people, a kind of communicating class, about how the world works, how things are made, how complicated and miraculous that is. And also there’s kind of an anthropomorphic tendency they have that, when you point out that a phone has a camera and a camera is a sensor, that’s kind of confusing, because unless it’s a human-like sense, it kind of doesn’t count, right? Well, we don’t have GPS, but GPS is still location-sensing.

So I think all this is part of paradigm shift, as well. So it’s not that surprising to the internet of things generation, which is really people, for one, like, I don’t know, after 1990 or something. It’s fairly obvious to them, but to older people it’s like, oh, what does the fridge say to the toaster?

I’ve encountered that myself where producers or editors aren’t interested yet the audience enjoys the discussion or topic.

I mean, that’s the thing, and that’s why I made that joke on the stage. It’s like, I don’t actually agree with these filters. My audience isn’t interested in this because I speak to thousands of people a month, and they’re all interested in it.

So supply chain, it’s amazing to me that there’s a couple hundred eight meter high freaking self-driving trucks in the Pilbara but because people don’t care about, well, what is a strip mine, and what the hell are they strip mining?

What is it that Rio Tinto do anyway? It looks kind of dusty, and the things are big and yellow, and not quite black and shiny, or whatever, so we don’t care. That’s amazing technology. And we depend on the minerals those guys are mining, and they can’t necessarily afford to pay 200,000 Australian dollars a year for someone to drive that truck because nobody wants to live there.

I get that a $200,000 a year job is nice, but living in that place probably isn’t, right? So there’s a dehumanizing thing about that kind of work, as well. Mining is horrible. The fewer people that have to do mining…we need mining. The less manual it is, the better. Dangerous, nasty, it’s bad for your health. So that’s really cool, in turn things technology. But you’re right, try pitch it to an editor.

This touches on a constant theme with the IoT and automation. Where do you see the job coming from?

We have to be real careful when we talk about jobs, because there’s a hard piece to this which is on the individual level, it can be quite devastating. Okay? If you made a living as a cab driver, for example, in some license-regulated monopoly city taxi service, Uber is a threat to your livelihood, and there’s no getting away from that. So on the individual level, new technology can be very disruptive, and I don’t want to trivialize that at all.

However, there were people asked that question, they’re generally asking on a macro level. And on a macro level, what we see all the time is that technology tends to humanize the workforce. You are replacing…what technology can do compared to what humans can do is relatively basic. Again, I talk about this in the book. But a thousand years ago or something in the textile industry, there were people whose job was to stomp up and down on wet cloth all the time, right?

To prepare the fibre for weaving, manual weaving, or whatever. And they got replaced by water mills and wind mills. And then you had apprenticeships, right? So people learned to weave as apprentices, and that predates the education system. So, instead of it being enough for you there to stomp up and down in time to some song people were singing, you got trained in a skill. You became more valuable. I think that’s a more fulfilling life.

Then weavers got replaced by automated looms. But that created a volume of sophisticated new textiles that required management jobs, and so people were taught to read. I’m simplifying slightly, but the macro trend is very obvious. As technology replaces menial and manual labor, we need more skilled workers, we need more educated workers, and that’s why we can all read.

Our three times great grandparents or something were probably illiterate. As were all our ancestors before that. Reading is a very recent skill, and now it’s public education, and it’s considered elementary. That’s why it’s called elementary education. It never used to be. So, in terms of where the jobs come from in the internet of things age, I think the internet of things generates efficiencies that allow us to produce more things and allows to give people longer, better lives, and managing that production and that productivity requires skills. It’s really that simple.

I remember trying to explain to some friend’s mother, old mother or something one time, what I did, when I was just in a marketing job at Procter and Gamble. And she was like, oh, so you don’t really do anything. And she was very explicit. But it’s like, no, I don’t really do any…I don’t do any manual labor. I’m a knowledge worker.

I think that comes from something Drucker said in the 1960s. But that’s what happens. And the more we move to a knowledge economy, the less your job is a health risk, and the higher your quality of life, and the higher standard of education your nation is going to want to give you.

I don’t want to be too cynical about it, but countries don’t invest in public education for your sake. A lot of the time, they do it for the sake of the economy. I was just talking to some lady about why Australian school kids need to code. That’s a great question. That’s an important thing. And it’s not coding that matters. It’s advanced mathematics, advanced critical thinking skills.

And by the way, as we end up with a more informed population, a more informed electorate, we end up with a more enlightened society, because it’s harder for some guy on a pulpit or something to talk about brimstone and hire and spew hatred. And that’s another…there’s these huge social trends that we see that come partly from the more educated workforce you need in a more high-tech society. All interconnected.

So what skills do you see being in demand?

I think coding is a little bit…you’ve got to understand, coding is a little bit yesterday’s skill, actually. I did want to say that to the coding lady. But the thing I mentioned to the panelist today, but the thing that’s more important than coding now is data science.

And data science is not coding. Data science is understanding statistics and maths and modeling in a way that means you can write an algorithm which you or somebody else then turns into a piece of computer code.

But basic mathematical equation, that can separate the wheat from the chafe in a big pile of numbers, and identify what’s interesting and what’s not. It’s a little bit like solving a puzzle, and it’s really quite cool. Auto-correct is an example of it, and Netflix recommendation algorithms is an example of it.

It’s a wild and interesting frontier, particularly for mathematically-inclined kids, or puzzle-solving, chess-playing kind of kids. And there’s a huge skills gap. Huge. And these guys are making a fortune coming out of school. They’ve got 20 job offers. And that will be true 10 years from now.

I’m trying to push my kids into doing statistics and data science. It’s a hard sell.

Yeah, I get that it’s not for everybody, but the kind of kid that might get directed toward coding is probably the kind of kid that could also be directed towards data science. And you know, they’re not mutually exclusive, but that’s the bias that I like to lean people towards, because technology is changing very rapidly.

We have to think about what’s going to be needed 5 to 10 years from now and not what’s needed today. You don’t want your 12-year-old to be learning a thing they need to know today, that the workforce needs to know today, that’s not going to be relevant in 10 years from now.

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Playing the startup lottery

Building a startup is not for everyone as Reuters’ Felix Salmon reminds us

Silicon Valley is in the grip of a mass delusion says Reuters’ Felix Salmon in a blog post that dissects the reality of life as a startup founder.

The Most Expensive Lottery Ticket in the World starts with nod to Gideon Lewis-Kraus’ No Exit: Struggling to survive a modern gold rush that examines the harsh truths and brutal realities of building a new business.

Salmon though goes further in skewering some of the myths around startups; pointing out that with 90% failure rates not everyone can be ‘killing it’, yet few startup founders will admit their venture are doing anything else but crushing the market, despite the mantra of ‘celebrating failure.’

Possibly the most telling point Salmon makes is on the myth of the engineering entrepreneur, the truth is most coders value stability over the uncertain life in startup.

There is no reason whatsoever to believe that computer engineers make particularly good entrepreneurs. Quite the opposite, in fact: engineers tend to do quite well in structured environments, where there are clear problems to solve, and relatively badly in the chaos of a startup, where the most important skills are non-engineering ones, like being able to attract talent and investors. No Exit makes it very clear that the life of a startup founder is a miserable one, and that engineers are invariably happier when they’re working for a big company.

Life in a startup, or any small business, can be miserable if you don’t have the skills – and most importantly the risk appetite – for doing your own thing. This is a point often missed by those hyping the start up world.

Salmon’s piece is a good read and it illustrates that founding a business or taking the risk of working in a startup is not for everyone. It’s a timely reminder for anyone looking at liberating themselves from their cubicle and making the jump into self employment.

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