Your customers are going online. Can they find you?
Our two hour hands on workshop makes sure you can be found on the web
Our customers are going online. Today’s consumers – young and old – are turning to the web when looking for local businesses and services that were once listed in the phone directory or local newspaper classifieds.
Your business needs to be there for them to find you when they go looking on their computers or mobile phones. The great thing is most of these listing services are free.
Why Local Search?
The websites, search engines, iPhone applications and even GPS systems that consumers are using to find tradesmen, services, restaurants and cafes in their neighbourhoods all rely on a small number of directories run by companies like Google and News Limited to provide details of local businesses.
I already have a website
Even if you have website, an effective entry on these directories is essential – the local plumber, baker, lawn mowing service or hairdresser is finding their local search listings is vital to capturing customers in their neighbourhoods. Local listings improve the performance of your site and help it go to the top of searches in your suburb or town.
What will I learn?
During the workshop participants will develop a cost effective online local search presence along with gaining insights on some strategies to be the most popular search result for their neighbourhood.
At the end of the Web for Free workshop you’ll have full, effective listings in the Google Places, True Local and Facebook Pages services. This ensures your business is being found when customers go looking for you on the web.
• how the local services work
• the relevant local directories for Australian markets
• how to list in the local services
• maximising local coverage
• using basic search optimisation strategies
• optimising product descriptions
• designing and creating a free web site
• leveraging special offers and sales
• adapting social media to local search
Who should attend?
The Web for Free is designed for entrepreneurs, business owners managers and staff of new or established businesses wanting to understand local search tools and how to use free web services.
Duration and location
Our first two hour workshop will be held at the Mosman Professional Centre on March 17 from 10.30am. Seats are limited to 15 so space is restricted. You will need to bring your own laptop computer along.
Seats at the workshop are $300 each. With restricted space you’ll have to book now to avoid disappointment.