Sep 042016
 

Project Ara, Google’s experimental modular phone, seems to be doomed reports Reuters.

Sadly this isn’t surprising as the indications of Ara’s demise have been around for a year.

In some ways this isn’t surprising as Google retreated from the smartphone market at the beginning of 2014 with its sale of the Motorola handset business, the company’s notorious attention deficit disorder wouldn’t have helped the project’s survival chances either.

Should Reuter’s report be true, then Google’s management will have shown again that the company isn’t prepared to stick with long term research projects and that journalists, not to mention researchers and developers, need to treat the company’s programs with some scepticism.

For the Ara team, they’ve no doubt learned a lot in developing this project and it will be interesting to see how that knowledge is applied to other products, few of which will belong to Google.

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