Project Ara starts looking lonely

It may be Google’s Project Ara is about to become the latest victim of the company’s attention deficit disorder.

Two years ago this site interviewed New Deal Design’s Gadi Amit about Google’s Project Ara.

Project Ara is an experiment in creating a modular phone where users can customise their devices by adding or removing components.

PC World now reports the mooted soft launch for the Project Ara phone in Puerto Rico has been cancelled.

While Google aren’t saying the project has been shut down, the sporadic and cryptic messages around Ara don’t bode well given the way the company loses interest in and then abandons products.

If it is being abandoned, it will be interesting to see where the intellectual property from the project ends up.

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Author: Paul Wallbank

Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.

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