Internet | Paul Wallbank - Communications Professional

Crumbling cookies

Internet cookies are dying, what will replace them?

On the last ABC radio spot we looked at how our data is being tracked, in the following 702 Sydney program with Linda Mottram we looked at the role of Internet cookies and online privacy.

Cookies – tiny text files that store visitors’ details on websites – have long been the mainstay of online commerce as they track the behaviour of web surfers.

For media companies, Cookies have become a key way of identifying and understanding their readers making these web tracking tools an essential part of an already revenue challenged online news model.

Cookies also present security and privacy risks as, like all Big Data, the information held within them can be cross-referenced with other sources to create a picture of and often identify an internet users.

These online data crumbs often follow us around the web as advertising platforms and other services, particularly social media sites, monitor our behaviour and the European Union’s Directive on Privacy and Electronic Communications is the first step by regulators to crack down on the use of cookies.

Similar moves are afoot in the US as regulators start to formulate rules around the use of Cookies, in an Australian context, the National Privacy Principles apply however they are of limited protection as most cookies are not considered to be ‘identifiable data’, the same get out used by US government agencies to monitor citizens’ communications.

Generally these rules promise to be so cumbersome for online services Google is looking at getting rid of cookies altogether .

Ditching cookies gives Google a great deal of power with its existing ways of tracking users and ties into Eric Scmidt’s stated aim of making the company’s Google Plus service an identity service that verifies we are who we say we are online.

Whether Google does succeed in becoming the web’s definitive identity service remains to be seen, we are though in a time where the questions of what is acceptable in tracking our online behaviour are being examined.

For the media companies and advertising, putting the control of online analytics in the hands of one or two companies may also add another level of middle man in a market where margins are already thin if not non-existent.

It may well be that we look back on the time when we were worried about internet cookies tracking us as being a more innocent time.

Offshoring, the internet and the future of business

Outsourcing sites like oDesk, elance and Freelancer are changing recruitment and labour markets in ways that big and small businesses need to understand.

One of the big changes in business over the past thirty years has been outsourcing offshore – offshoring – as labour markets around the world have opened, communications have become cheaper and trade barriers fallen.

As the global war for talent accelerates, offshoring may be one of the ways many businesses deal with labour shortages in their home markets.

For most of the last thirty years, offshoring was only really available to larger businesses who had the resources to manage overseas suppliers and service providers.

With the internet becoming accessible services like eLance, Freelancer.com and oDesk started appearing that established virtual labour exchanges where smaller businesses could connect with individual contractors.

As part of the Decoding The New Economy video series, I had the opportunity to speak to Matt Cooper, Vice President of Business Development & International at oDesk about how the global workforce is evolving.

oDesk itself came about in 2005 when its founders Stratis Karamanlakis and Odysseas Tsatalos wanted to engage developers in their native Greece while working in North America.

That project turned out to be a business in itself and now the company now has over three million freelancers registered with the service.

Addressing the global skills shortage

Cooper sees oDesk’s big opportunities in areas such as developers, e-commerce and customer service.

“If you look globally there are very acute shortages in certain geographic areas and certain skills,” says Cooper.

Looking ahead, the company sees new skills coming onto the market with larger companies adopting oDesk and similar services.

“We’ll see new skills come onto the marketplace with increasing liquidity and depth with this longer scale of skills,” says Cooper. “We’re also seeing increased demand from enterprise companies. Of the 600,000 clients using oDesk have been traditionally small companies, entrepreneurs and startups. Now we’re seeing increasing demand from the enterprise companies.”

Managing remote workers

Regardless of the size of the company, managing a global workforce of freelancers presents challenges for management and Cooper has some advice for those businesses looking at engaging workers through his service.

“Managing an online, distributed workforce is different to managing locally,” says Cooper. “You have to be much more specific, you have to document your expectation and you have to make the investment in getting your team up to speed.”

One common problem Cooper sees with engaging workers through services is like oDesk is employers thinking they can throw their problems over the fence, “you can’t just throw your project over the wall and hope it comes back.”

Cooper also suggests businesses “try before they buy” with engaging potential freelancers to do smaller trial tasks to see if they do have the skills needed.

“If you need one person, hire three and keep one.” Cooper says, “create a very small and very discrete project that closely replicates the long term role that you want and see how they perform.”

The threat to existing businesses

Services like oDesk present a number of opportunities and challenges to industry, in some ways they threaten existing service businesses which have relied on providing skilled knowledge work to local markets.

Now cheaper workers are to anyone with a computer and a credit card, there’s a fundamental shift happening in the small business sector.

How the small business sector, and larger corporations, use services like oDesk and Freelancer.com while reacting to the threats these sites present to their businesses will determine how many of them will survive over the rest of this decade.

Exploring the internet of everything

What does the internet of everything mean for businesses? Cisco’s Ken Boal explains.

As part of the Decoding the New Economy video series, I had the opportunity of interviewing Ken Boal, the head of Cisco Australia and New Zealand, about the Internet of Everything and how it will change business.

“The internet of everything is about things, it’s about people, process and it’s about data,” says Ken. “Compounding together to create new capabilities and drive opportunities for nations, enterprises, government and right down to consumers.”

“It’s a huge transition in the internet’s evolution.”

Reducing the road toll

A previous Cisco presentation looked at some of the ways the internet of everything can reduce road deaths, Ken sees this both private and public sector benefits of the connected economy flowing to consumers and the community.

“When you think about things like traffic congestion, health care and how education is delivered we know there’s huge opportunities for greater efficiency,” says Ken.

“Just on road safety, when we’ve got all the vehicles and trucks connected, when the traffic lights and traffic control systems are all connected,” suggests Ken, “then consumers are going be better informed about what is the most efficient route to work.”

“Cars will be communicating with each other to reduce fatalities and collisions in the future as well.”

Bringing together industrial, consumer and public safety technologies creates a grid of connected devices, including cars, that improve public safety while making industries more efficient.

Of course these connected services come with risks to privacy, particularly when multiple points of data can triangulated despite each individual item being anonymous on their own.

What Ken finds is particularly important is the current value of these technologies with Cisco predicting $1.4 billion in productivity gains through the internet of everything this year, half of which are available for businesses.

A warning for Australia

For Australia, the concern is that business and the economy in general is falling behind, Cisco’s recent Internet of Everything Value Index rated Australia among the BRIC countries in adopting the new technologies.

“We’ve always counted Aussies as fairly innovative and leading edge,” says Ken. “Australia is ranked tenth out of the twelve largest economies in the adoption of internet of everything capablities.”

The countries leading – such as Japan, Germany and the United States – have had a solid record of investing in technology, “in Australia, we’ve had that in the past but we’ve lost our mojo.” Ken says, “IT has been viewed more as a problem – a cost to business – rather than a provider of productivity for the long term.”

How business can adapt

For businesses, the question is how can they take advantage of the internet of everything? “You don’t have to start from scratch,” says Ken. “There are a whole heap of use cases for every vertical.”

“Start to drive some innovation. Think about your business processes at the front end where you touch your customers, look at your supply chains and your back office arrangements driving workforce productivity and how fast can you deliver new innovations to the market.”

“Internet of everything themes can address a whole host of these different processes in different parts of your business.”

Microsoft’s continued evolution

Microsoft are evolving to a changed market, but can they evolve quickly enough to beat their competitors?

Today’s investor briefing by software giant Microsoft shows the company’s evolution as their markets shift.

Microsoft Chief Operating Officer Kevin Turner broke out the key numbers for the company’s revenues which illustrate just how the company’s business model is changing.

Over half of Microsoft’s revenues are coming from enterprise customers and of the product lines, Office unit makes up just under a third, Server and Tools slightly more than a quarter while Windows has fallen to 25 percent.

Despite the decline in Widows’ revenues, there’s no doubt about Microsoft’s determination to drive the PC upgrade cycle through the retirement of Windows XP as Turner explained.

We have a giant XP install base. But guess what? We’ve made so much progress on that XP install base. It’s down to 21 percent worldwide, and we have plans to get that number to 13 percent by April when the end-of-life of XP happens.

A big part of the change is the shift to the cloud with Turner claiming two hundred percent growth in Microsoft’s Azure services.

Despite the change in Microsoft’s focus, the threats remain with Apple releasing both iOS7 and their new range of iPhones along with Google making their QuickOffice mobile app free to iOS and Android users.

While Microsoft are steering their ship around, the incumbents in other sectors are protecting their positions. In an evolving world, survival is not guaranteed.

Farewell to the knowledge economy

The promise of the knowledge economy isn’t being delivered as knowledge becomes a commodity worth less than data.

One of the mantras of the 1980s was the future of western nations lay in becoming ‘knowledge economies’, unfortunately things don’t look like they are turning out that way.

As the developed economies moved their manufacturing offshore – first to Japan and Korea, then Mexico and finally China – the promise to displaced Western factory workers was the replacement jobs would be in vaguely knowledge based industries like call centres and backoffice computer work.

From the 1990s on, those jobs also started to go overseas to lower cost centres in India, the Phillipines and other countries.

When the internet became ubiquitous in the developed world in the late 1990s, the creative industries – musicians, artists and writers – found income dried up as their work became commoditised by digital distribution channels.

Now the professions are being affected by combination of offshoring, artificial intelligence and automated processes. Many of the jobs that were done by highly paid accountants and lawyers can now be done by computers or in places not dissimilar to those that took away the call centre jobs twenty years ago.

So it turns out the knowledge economy isn’t the key to riches after all and the future turns out to be more complex than what we thought in the 1990s.

Security and the hackable baby monitor

Poor internet security on a baby camera should remind us of the importance of keeping your network secure.

Imagine a baby monitor that can be hacked, that’s the story that Forbes magazine tells about the Foscam baby monitors that can be owned by anybody using the Shodan search engine to find unsecured video devices.

Like all similar stories, the Foscam monitors’ weaknesses are born out of good intentions, the idea is parents can keep an eye on their children across the internet.

The problem, as always, is convenience and ease of use trumped security with Foscam making it easy for parents to by having trivial, if any, security on their devices.

It’s a lesson that should have been learned a million times, yet manufacturers continue to disregard the risks of poor security on internet connected devices.

As these internet connected devices become critical to business and public safety, this lack of security won’t be acceptable.

Slowly, companies like Foscam are being forced to take security seriously — hopefully consumers will accelerate the process by voting with their wallets.

In the meantime, it might be a good idea to make sure your home or business router has a good firewall before setting up internet connected devices.

Beautiful software and changing the world

Xero founder and CEO Rod Drury has big plans for both his company and cloud computing.

Can cloud computing change the business world? Xero’s founder and CEO Rod Drury believes so and he has a grand vision for the future of business.

Interviewing Xero CEO Rod Drury at the company’s Australian roadshow in Sydney last week, it’s hard not to be impressed by his pride in the company he founded and the vision for how cloud computing will change business.

“It was only about three or four years ago we started thinking we’d have a trade show with multiple tracks and great guest speakers.” Drury said.

Xero was celebrating its 200,000 customer at the conference and Drury sees the business growing further, “we want to get to a million customers as soon as we can.”

“We’ve been doubling every year and we think that’s going to keep going. Looking at the numbers, we’re only at four percent market share.”

Markets for Xero

In Australia, that market is the 1.2 million small business the company believes needs accounting software. But it’s not just down under that Drury is looking at for growth.

“We’re operating in four main markets at the moment. We have 90 staff in Australia and that’s our main market.” Drury says, “the UK is doing really well at the moment and we’ve had a team for the last twelve months in the US.”

New Zealand Startup community

Xero is probably the brightest star in New Zealand’s startup community which, while small, is punching well above its weight internationally, Drury has some views on why such a small business community is doing so well.

“What’s cool about New Zealand is that it’s nice and small and everyone knows everybody so once a company gets to scale so there’s a nice, healthy ecosystem that lifts everybody up.”

“The small companies building apps alongside Xero don’t have to build a marketing team or sales team. If they are clever and partner with us they can access our 200,000 customers and 6,000 accounting partners.

“It’s also interesting starting from New Zealand because we have the largest banks as customers so are able do some neat things with the next generation of banking, where online banking and accounting are closely tied together.”

The Generational Change in accountants

Drury doesn’t see much of a generational divide between those adopting cloud technologies, he finds the new way of doing business is liberating older accountants and business owners as much as it is enabling younger ones.

“One of the neat things I’ve seen is that a lot of people come up to me who are in their fifties and sixties who say ‘I was thinking about getting out of the industry as I’m bored with accounting but you guys have made it exciting again.”

On beautiful software

A marketing tag line of Xero is “beautiful software”, something you don’t expect when talking about accounting technology. Drury sees this more as a philosophy than an advertising slogan.

“We came up as part of the Apple generation. Beautiful isn’t just about being pixel perfect – it’s all about having great values and having software that delights people. “

“WE did surveys at the start and people hated doing their books, they actually used the word ‘hate’. Now they love doing Xero.”

Building a partner ecosystem

The key to success in the software industry lies in building a developer and partner community. For cloud computing companies that requires having an open Application Programming Interface so other businesses can access data and provide complementary services.

“When we saw the way the small business market was changing on the cloud, we made sure we had a nice, open API. We said ’lets make it really cheap for people to buy a commodity general ledger but super easy for developers to build these line of business applications,’” said Drury.

“One of the really neat things we’ve seen is a lot of accountants are now moving over to the product side, so you go to the trade show and you see people we were selling product to with their bookkeeping hat on and now they’re selling software, so that change has been remarkable as well.”

Building the supply chain

One of the great opportunities Drury sees is in growing the logistic chain where cloud services become electronic data interchange (EDI) platforms plugging small businesses into larger businesses’ data and procurement systems.

“Take Coles supermarkets, they have probably have 2,000 very small suppliers who drop off a pallet of jam every six weeks, it’s very expensive for them to deal with all of these companies.” “Now there’s so many small business running in the cloud it’s effectively providing an electronic data interchange.”

“So we see a lot of interest from large businesses seeing how much they can improve their supply chain by now electronically connecting to small business.”

Connecting business, customers and governments

“In this early stages of this transition of accounting moving to the cloud you think it’s just moving from MYOB or QuickBooks to Xero, it’s actually that we’re connecting businesses, we’re connecting the banks” “we’re also seeing a lot more interest from government.”

Drury cites the New Zealand government’s $1.5 billion revenue department’s IT upgrade as an example where open data and APIs could save taxpayer funds and improve the delivery of services.

“The impact of the cloud is a whole lot different, it’s not just the next interface for accounting, it’s a fundamental change where everything connects. Big business to small business and business to government as well,” says Drury.

The aims of Rod Drury and Xero are big and audacious, we’ll see how well both the company and cloud computing can deliver in revolutionising the way businesses, banks, governments and consumers communicate.

Collecting tolls on the information superhighway

The failure of Melbourne IT’s management proves that clipping tickets on the internet is not always the path to riches.

The news that internet services company Melbourne IT is looking at cutting management costs and returning cash to shareholders in the face of declining revenues doesn’t come as any surprise to observers of the firm.

In many ways Melbourne IT is a historic relic, one of the last examples of the late 1990s dot com boom where management from those heady days survived unscathed by the realities of the 21st Century.

Melbourne IT story illustrates the poor management and flaw investment strategies of the big dot com float and also illustrates the risk of under-investing in key areas, as anyone using the site or the services of its Web Central subsidiary will understand.

Both companies feature clunky sites and extremely poor customer service. For resellers and customers using the Web Central command center, the experience and technology is straight out of the late 1990s.

While overseas businesses like Rackspace, GoDaddy and Bluehost innovated and invested in their platforms, Web Central and Melbourne IT sat back and how expected their dominant position would guarantee them profits.

Much of that management complacency was born out the founding of Melbourne IT when it was spun off from the University of Melbourne to exploit the then monopoly the university’s computer faculty had on granting Australia commercial domains.

In 1998, as the dot com boom was entering its most heated phase, Melbourne IT was floated and immediately attracted anger and allegations of wrong doing – none of which was proved – as the stock debuted on the stock market at four times its listing prices which generated huge profits for the insiders who were fortunate to get shares allocated before the sale.

Melbourne IT’s huge stock valuation was based on the belief the company would exploit its dominance of the critical domain market – it was similar to other technology floats of dominant players at the time such as accounting giant MYOB in 1999 and Telstra’s spin off of its small business Commander operation the following year.

All of these stock market floats proved to be disastrous as each company’s management showed they were incapable of exploiting their privileged market positions.

Of the three, Melbourne IT’s management survived longest partly because of the riches expected to flow into the company’s coffers through Top Level Domain sales as gullible government agencies and corporates being driven by a Fear Of Missing Out overpay for new online addresses.

Now it appears ICANN’s top level domain river of gold isn’t going to flow, partly due to arrogance and management incompetence in that organisation, so Melbourne IT is now going to have to cull its executive ranks.

Steadily, both Melbourne IT and Web Central have gone from being dominant to irrelevant and provide a good case study of how poor management and complacency can squander a dominant market position.

The failure of Melbourne IT’s management proves that clipping tickets on the internet is not always the path to riches, particularly when you don’t invest or innovate.

How Google Glass can change business and industries

Wearable technologies are more than just consumer devices and promise to change the workplace.

When we talk about new technologies we often focus on the consumer aspects, in many ways the business and industrial applications are far more exciting with a potential to save lives and change workplaces.

This week on my regular tech spot with Ed Cowlishaw on ABC Riverland we explained Google Glass and speculated on what some of the applications for listeners could be.

During the discussion we ranged across the uses we might see for wearable technologies like glasses watches, jeans or even embeddable, vibrating tattoos. With electronics smaller and cheaper than ever, we’re at the stage where putting computers into almost anything is feasible.

Most of the focus around these technologies has been on the consumer aspects, but wearable technologies like Google Glass probably have more immediate uses in industrial applications ranging from transport and medicine across to farming and emergency services.

Emergency services

For emergency services devices like Google glass can be the difference between life and death, first responders at a road accident can quickly evaluate damage and the best course of action for rescuing survivors.

In firefighting, these technologies become incredibly valuable with protective suits being able to warn when conditions are becoming dangerous or the presence of hazardous materials and heads-up displays – which could be a Google Glass type device or a projection onto a firefighters visor – can be monitoring weather conditions, the safety of buildings or the state of supplies.

Police forces are already some way down the path of using these technologies with patrol cars and roadside detectors already monitoring number plates for unregistered and uninsured vehicles. Devices like Google Glass are going to help law enforcement use those technologies, particularly when coupled with facial and voice recognition.

Medicine

The use of wearable technologies in the medical industry is fascinating. We’re already seeing smart dressings that alert nurses and doctors to critical conditions and the increased network of devices is making it easier to monitor patients.

With a Google Glass type device, surgeons and physicians can be receiving real time information on their patients while carrying out procedures and recognition software can help doctors identify the nature of a symptom such as a rash or swelling much earlier. At a hospital triage this can help nurses make quick, life saving decisions as people arrive.

Farming

One of the big frontiers of the internet of machines is the agriculture industry. With projects like Tasmania’s Sense-T monitoring natural resources and smart farm equipment reporting the state of soil and crops, a Google Glass type device gives farmers much more information about the paddock or cattle they are looking at.

Farming is also a hazardous occupation and wearable technologies can also warn agricultural workers of hazards as well as alert family, colleagues or emergency services when a farm worker is in trouble. Occupational health and safety is going to be one of the driving forces for the adoption of these devices.

Transport

Safety is one of the key factors of technology adoption in the transport industry and it’s interesting how quickly transportation agencies and police forces have started discussing banning Google Glass.

While checking your twitter feed or surfing for LOLCats while driving is undoubtedly dangerous, having a heads up display could actually improve the safety of truckers, taxi operators and other professional drivers as they aren’t being distracted from the road by dispatch messages, GPS directions and vehicle warnings.

As monitoring devices, wearable technologies could also help warn drivers or their employer about looming fatigue or illness.

In the logistics field, it’s not hard to see warehouse workers using wearable devices to warn them where robots are or to find stock items deep in the shelves.

Like the tablet computer, it’s easy just to think of Google Glass and other wearable technologies as being solely consumer devices without considering how these devices will change the workplace.

As the internet of everything and easily accessible broadband – both wireless and wired – becomes pervasive we’ll see most industries adopting these technologies making business more efficient and the workplace safer for the workers.

Fighting in the sandbox

The walled gardens of the mobile phone industry aren’t good for users.

The current spat between Microsoft and Google over the Windows Phone YouTube app illustrates the value, and hindrance, of the internet’s walled gardens.

Google’s locking Microsoft Phone users out of YouTube shows the strength of these online empires and when coupled with control of the mobile phone platforms, as Google has with Android, it makes it hard for outsiders to compete.

In one respect, this is corporate karma coming back to bite Microsoft who ruthessly exploited their market position with Windows, MS-DOS and Office through the 1990s and early 2000s.

That doesn’t change the problems facing Microsoft Windows Phone users who want the same access to internet services enjoyed by Android and iPhone owners.

Being locked out of a service because of the product you choose to use is in many ways the antithesis of the internet and challenges the underpinnings of the online economy.

All internet and mobile phone users need to watch how this spat between Microsoft and Google develops, captive markets aren’t good for anyone.

Reducing the road toll through the internet of everything

How can the internet of everything reduce the road toll?

How can modern computer technology cut the road toll?

Transport for NSW’s John Wall spoke last week at Cisco’s Internet of Everything presentation in Sydney about some of the ways the connected motor car can reduce accidents.

John’s presentation comes from personal experience, having being a volunteer for nearly thirty years at his local State Emergency Service brigade where he was often among the first responders to local vehicle accidents.

Some of the improvements in technology see the road toll falling as people travel less because of remote working, teleconference and business automation. Many of the applications though are built into the vehicles, street signs and the roads themselves.

Finding the safest route

John’s first suggestion for improving driver safety is having navigation systems sourcing traffic, weather and other information to suggest the best route for the driver. An intelligent system may also modify the recommended journey based on the experience of the driver and state of the vehicle, such as the tyre conditions.

Watching the eyes

Fatigue kills and all of us have driven when we were really too tired to be behind the wheel.

The first in car technology John discussed is facial recognition technology that detects when drivers are fatigued. Tying this feature into the vehicle’s entertainment system with a stern aviation style “PULL OVER – YOU ARE TIRED” warning could well save hundreds of lives a year on his own.

Connected road signs

One of the underpinning factors of the internet of everything is cheap computers and transmitters embedded into almost anything. Road signs and sensors talking to cars could help reduce driver errors such as entering curves too fast.

Those signs can also be plugged into weather conditions so if there’s ice, fog or rain then the car can be told of the hazards ahead.

Going on the grid

Signs are not the only devices that could be talking to each other, vehicles themselves could be talking to each other. Should one car hit a slippery or soft patch on the road, it could tell following vehicles that there’s a problem ahead and respond accordingly.

That technology too could help traffic planners and road authorities, as data on traffic speeds and road conditions feed into their databases it becomes easier to identify black spots or road design problems before lives are lost.

Helping the first responders

A wrecked car or roadside sensor can also help those first responders attending an accident. The vehicle itself could transmit the damage and give rescuers valuable, time saving information, on the state of the occupants.

Similarly, the system could also warn emergency services such as hospitals and ambulances of the injuries likely and what’s needed to treat the injuries on site, in transit and at the casualty ward.

Importantly, a smart vehicle can also warn those first responders of potential risks such as live air bag gas cylinders, car body reinforcements or high voltage cables as they attempt to free trapped occupant from a wreck.

The rescuers themselves may be wearing technologies like Google Glass that help them see this information in real time.

Bringing together the technology

As Kate Carruthers points out, the internet of everything is the bringing together of many different technologies – wireless internet, cloud computing, grid networks and embedded devices all come together to create a virtual safety net for drivers.

By the end of this decade that we will all be relying on these technologies to help us drive. Which means we might find our licenses start to be endorsed for the level of technology in our vehicles, just as we used to have to get qualified to drive a car with a manual transmission.

Concluding his presentation, John Wall told the story of Jason, a cyclist from his town who was killed in a road accident and left a young family. In his slide he showed Harry, Jason’s young son, playing with the flowers on his father’s memorial.

“I hope for Harry is that when Harry learns to drive that things will be different on our roads and things will be different because we are all connected,” said John.

It’s a strong reminder of the real human opportunities and costs when we adopt new technologies.

Car crash image courtesy of jazz111 through SXC.HU

Realising value from the internet of everything

How will businesses benefit from the internet of everything?

How much opportunity does connecting all our machines to the internet really offer businesses and society?

Cisco’s Internet of Everything index released last week looks at one of the great opportunities facing today’s managers in realising business value in these new technologies .

On Cisco’s calculations, the internet of everything is worth over $14.4 trillion to the world economy and nearly half the business benefits are going wasted.

Germany and Japan lead the pack and, as discussed yesterday, Australia wallows between China and Russia.

Despite German businesses being the leaders, Cisco estimates $33bn, or nearly 40% of the potential gains, isn’t being realised even in that country.

How different industries are using the internet of machines is notable as well, with Cisco claiming the biggest benefits currently being realised by the IT industry while the greatest potential lies in the service, logistics and manufacturing industries.

cisco-internet-of-everything-value-index-by-industry — Internet of everything value by industry

If anything, these projections could be on the conservative side with Cisco estimating fifty billion devices connected to the net by 2020. Given the rate of smartphone being sold and everything from vending machines to clothing being online, it may well be ten or even a hundred times that number.

The real challenge for businesses in all these projections is how individual organisations can realise this value in their operations.

For some businesses, there’s plenty of existing opportunities with well established services in areas like field services and logistics tracking the locations of staff and packages. These are relatively simple to incorporate into existing operations.

In other applications, businesses will find things more complex as the connected devices will tie into analytics and Big Data plays. These won’t be simple.

One particularly important area for the workforce as a whole in business process automation where many tasks currently done by humans can be carried out by machines talking to each other.

This is already happening in fields like fast moving consumer goods and hospitality where stock levels can be automatically monitored and replacement stock ordered in without staff being involved. As the technology becomes more widespread this will threaten the roles of many previously well paid managers.

Many of those managers though will be challenged anyway unless they’re prepared to deal with the changes that internet of things is bringing to their businesses.

How do you think the internet of everything will change your business?