The tough world of IoT hardware startups

Starting a business making IoT hardware is a tough challenge

Yesterday Internet of Things startup Ninja Blocks announced it was shuttering its doors after three years of operations, two successful Kickstarter campaigns and three successful fundraising campaigns that netted $2.4 million.

Ninja blocks aimed to become the centre of the smarthome with its simple controllable device but, as many other startups have found out, the costs and complexities of designing, manufacturing and shipping hardware are not trivial.

Last year I spoke to Ninja Blocks and a similar IoT startup which also failed, Moore’s Cloud, about their opportunities and challenges. In the light of both companies failing they are worth watching again.

Daniel Friedman, CEO of Ninja Blocks outlined the company’s plans along with the limits of crowdfunding.

The CEO of Moore’s Cloud, Mark Pesce, had much stronger views on crowdfunding and its limits.

From the Moore’s Cloud and Ninja Blocks story it would be tempting to conclude that pure IoT hardware startup plays are doomed to failure, however the lessons of companies like Fitbit and the Pebble watch show otherwise.

A very good example of success is Spanish IoT company Libelium whose founder and CEO Alicia Asin told Decoding The New Economy two years ago how the company had started under the shadow of the 2009 economic crisis and thrived since.

The failure of Ninja Blocks and Moore’s Cloud really tell us we’re in the early days of the IoT and the business models and technologies are not certain. It’s also a commentary on the risks involved in startup businesses, as investor Dave McClure says, “not every one will be a unicorn.”

As the markets grow and the technologies evolve we’ll be seeing many more IoT startups, few will become billion dollar unicorns and many will fail. That’s the nature of new industries.

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A series of weak links

Security continues to be a challenge for Internet of Things vendors

One of the ongoing discussions in the world of the Internet of Things are the security weaknesses in many devices that leave networks vulnerable to rogue devices or malicious hackers.

A good example of this is Craig Hockenberry’s post on his Furbo.org site on how bugs in Apple’s Bonjour software messes with networks.

While Apple won’t say what causes this issue – an ominous point in itself – Hockenberry surmises it’s due to older software in some devices that no longer have updates available, which is another problem facing the IoT.

On top of Hockenberry’s story, a piece in Threat Post reports the Open Smart Grid Protocol has serious security issues.

The writers of the package that’s installed on more than four million smart meters and similar devices worldwide decided to write their own encryption algorithm that has proved easy to break.

So the smart home which might feature both a slew of Apple devices and one of these exposed smart meters has a range of security holes that the occupier has no idea about. This hardly breeds confidence.

As the Internet of Things is rolled out, security is going to have to be at the front of developers’ and vendors’ minds. The stakes are too high for shoddy and ill thought out compromises or for vendors like Apple who rate secrecy over their customers’ security.

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Beacons and the hype cycle

Industry experts believe beacon technologies are being overhyped in the retail sector.

Are beacon technologies being overhyped? Some industry experts believe they are in the retail sector.

This week’s Netsuite Suiteworld conference had a heavy focus on the retail industry and one of the points being strongly made is that beacon technologies are a long way from prime time in the sector.

A reason for this is the current clunkiness of beacon driven apps points out Miya Knights, Senior Research Analyst of IDC Retail Insights, “customers have to go through the rigmarole of downloading apps, accepting permissions and so on. It’s too hard.”

One of the answers to this could be in creating compelling reasons to install the app, at the eBay Innovation Showcase last year the company showed off some of the potential with how a connected sports stadium could make ticketing easier while improving access to food and drink concessions.

However for many stores Knights’ point is going to remain a problem as creating a value proposition that encourages time and attention poor customers to enable apps will be difficult.

On the other hand, it may well be that beacon technologies are currently better suited in being used for the business operations in roles such as stock control and point of sale systems.

For the beacons themselves it’s likely we’re seeing the hype cycle in action with the technology grinding its way to The Peak of Inflated expectations.

Should it be the case that beacons could be about to become unfashionable, then we’ll start to see the technology find its industrial role.

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Microsoft builds its future

Microsoft makes a statement on its future

A billion devices running Windows 10 was the promise made by Microsoft at the company’s Build Conference in San Francisco yesterday.

The ambition is based upon delivering the system on devices ranging from desktop computers down to the embedded systems on Internet of Things devices.

 

As part of the drive to get onto the IoT, Microsoft also announced Windows 10 initiatives for the makers’ community with various programs for Arduino, Raspberry Pi and Intel’s Minnowboard.

At the same time the company announced how some software will soon be able to run on iPhones and Android devices with an extended Software Developers Kit.

While this makes Windows more attractive for developers who no longer have to develop different versions for the Microsoft product, it’s also an admission the company’s phone strategy has failed.

For Microsoft yesterday’s Build Conference was the opportunity for the company to show their vision of the market’s future that involves computers, mobile devices, the cloud and the Internet of Things.

Whether Microsoft is part of that future is the main concern of CEO Satya Nadella.

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Hacking medical devices

Security researchers show how easy it is to hack a medical robot

Security experts have hacked a teleoperated surgical robot Security experts hack medical robot.

In a recently published paper, a group of academics showed how they had been able to change the instruction sequences, override commands or even take full control of the Raven II medical robot.

That such a lack of security isn’t in the least bit surprising is a sad commentary on the world of connected devices and the Internet of Things.

At the root of this problem is the software running this equipment has security added, at best, as an afterthought given the designers work from the assumption operators are in the room with the equipment,

If we’re going to connect these devices to the public internet then security has to be built into them from the beginning.

Whether we’re discussing remote medical equipment, driverless cars or the smart home, hardening and securing IoT devices is going to be of today’s industrial challenges.

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Dashing to the shops with the internet of things

The Amazon Dash Button gives us a hint of how the Internet of Things will change shopping.

Amazon this week showed off their Dash Button, a device that lets brands set up a one press ordering system for customers.

The idea is that a brand, say a laundry detergent, gives out buttons that when pressed will automatically deliver washing powder or whatever product is preprogrammed into the device.

While its safe to say Amazon’s Dash button is a gimmick, it’s not hard to see washing machines, coffee makers or industrial equipment that comes preprogrammed to automatically order supplies when it detects reserves are running low.

So the Dash Button could be showing us how the Internet of Things will help us shop with smart devices automatically organising deliveries for us.

On it’s own the Amazon Dash Button won’t be changing the way we shop but the future of retail is going to be very different as the IoT rolls out.

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How Google could be about to disrupt the telco industry

Is Google about to disrupt the global telecommunications industry?

Google are in talks with Hutchison Whampoa for the Hong Kong based conglomerate to provide global roaming for Google’s proposed mobile phone network reports the London Telegraph.

Hutchison, who recently agreed to buy UK operator O2 for £10.2 billion from Spain’s Telefonica, are one of the quiet global telecommunications players with services in East Asia, Europe and Australia. An international roaming agreement with Hutchison would give Google a substantial global headstart.

While the mobile phone angle is the obvious service for a global cellular network, another attraction for both Google and Hutchison is the Internet of Things. Being able to offer a worldwide machine to machine (M2M) data service fits very well into Google’s aspirations with products like Nest.

For the mobile phone operators, the prospect of Google entering their market can’t be comforting with the search engine giant having three times the stock market capitalisation of the world’s biggest telco, China Mobile.

It may well be however communications companies have little choice as the software companies start to take the telcos’ profits just as they have done with many other industries.

Should the story be true about Hutchison and Google being in talks it will probably be the start of a massive shift in the global communications industry and one that will see many national champions threatened.

Google’s global network ambitions could change the future of the Internet of Things industry.

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