digital natives | Decoding the new economy

Facebook’s struggle to stay relevant

Mar 042013

Are Facebook’s advertising policies alienating users and leaving advertisers unimpressed?

March 4, 2013
Posted by Paul Wallbank at 12:17 pm
5 Responses
business advice, consumer, demographics, marketing, social media
Tagged with: advertising, digital natives, Facebook, social media

Digital hunter gathering

Jan 102013

Digital hunter gatherers are another mis-reading of history and the economy. We should be careful about these labels.

January 10, 2013
Posted by Paul Wallbank at 7:24 am
2 Responses
economy, society
Tagged with: business, digital natives, employment, precariat, social media, society

Decoding the new economy

This blog looks at how society and business are changing in the 21st Century.

While the site has a focus on technology, I also look at the human factors along with the demographic and economic changes that are driving how we live, work and play.

About Paul
I'm a writer, speaker and broadcaster with a fascination about how our business world and society is evolving.

Since being invited on ABC Radio in 1998 to discuss Y2K issues, I've been speaking on technology and change for over 12 years. I've also written seven books.

I've founded four businesses and my team built PC Rescue into a national computer help network. I have a consulting business, Netsmarts, which helps businesses deal with challenges in the new economy.

Today I speak and write on change along with consulting to businesses on how they can take advantage of opportunities in today's fast changing marketplace.