Driving out inefficiencies

Inefficiencies are being squeezed out of business and corporations are going to have to adapt, warns the World Economic Forum.

“We’re driving inefficiencies out of every single facet of life,” AT&T CEO Randall L. Stephenson told The World Economic Forum’s New Digital Context panel last month.

The CEO panel at the Davos forum, which included Yahoo!’s Marissa Mayer, Salesforce’s Mac Benioff, Cisco’s John Chambers and Gavin Patterson of BT discussed how corporations of all sizes are being affected by rapid market changes.

“All this bandwidth, all these connected devices, are as disruptive as anything this society has ever seen,” Stephenson said.

“Companies that aren’t moving and driving the new technologies are companies that don’t stay alive.”

Stephenson’s view was supported by Cisco CEO John Chambers, “if you look at big companies only a third of us will exist in a meaningful way in two decades.”

Chambers cited Cisco’s experience from the past two decades to illustrate how business is rapidly changing, “my competitors from fifteen, twenty years ago – none of them exist or they’ve exited. From ten to fifteen years ago only one exists, from five to ten years ago only a few.”

“If you don’t disrupt, you get left behind,” warned Chambers.

Chambers’ advice to managers is that teams have to be empowered and encouraged to take risks and learn from failures, advice endorsed by Yahoo!’s Marissa Mayer.

“The best thing you can an executive can do is play defense, not offense. Get out everybody out of the way and set up an evironment where they can really run and make a difference.”

Yahoo!’s Marissa Mayer endorsed the change, describing a much flatter organization; “we try and run things really flat, really transparent.”

That flat organisation is really the biggest risk to many executives in staid, safe organisations; it means fewer middle managers as the workplace is increasingly automated.

As businesses adopt new technologies, the need for Executive Vice Presidents or Group General Managers is eliminated – along with the armies of assistants and underlings required to help these folk in their roles.

In the past, those layers of management have isolated senior executives from their customers which Salesforce’s Marc Benioff is a luxury companies can’t afford in the current marketplace, “everything is going faster, companies have to change faster.”

“Today if you’re not listening to your customers more deeply than ever before and not reacting to them more rapidly than every before,then you are probably making a mistake,” warns Benioff.

Most of those in the room at WEF were the world’s top executives and government officials, how many of them take note of how business is changing will become clear in the very near future.

There’s also a warning for those government leaders on how employment and government services are going change in the near future which a lesson that needs to be heeded as policies are developed.

Now’s the time for every manager, business owner or executive to look at the inefficiencies in their workplace and whether it can be eliminated either through technology or business restructuring. It may well save you from being identified as an inefficiency yourself.

Steam train image courtesy of Gabriel77 through sxc.hu

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When Marissa met Mark

An exchange between Marc Benioff of Salesforce and Yahoo! CEO Marissa Mayer at the World Economic Forum tells us much about modern business

Not unexpectedly, last week’s World Economic Forum featured some high profile panels. One particularly heavy hitting group was the New Digital Context session featuring some of the tech industry top CEOs.

Featuring Yahoo’s Marissa Mayer, Salesforce’s Marc Benioff, Cisco’s John Chambers, BT’s Gavin Patterson and AT&T’s Randall L. Stephenson the panel looked at the rate of disruption and change to global business.

A  key point in the discussion is Benioff and Mayer disagreeing with the host, Forrester CEO George Colony, about the rate of change and how businesses should be managing disruption.

Mayer’s view was Yahoo!’s is evolving to changes markets while Benioff feels the rate of change is so great that most corporations’ fundamental business models being changed.

It’s an interesting point and something we’ll look at a bit closer tomorrow.

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On running late

Is chronic lateness a trait shared by the entire tech industry?

Business Insider’s unathorised biography of Yahoo CEO Marissa Mayer is both enlightening and scary while giving some insight into the psyche of the tech industry.

Nicholas Carlson’s story tells the warts and all tale to date of a gifted, focused and difficult to work with lady who’s been given the opportunity to lead one of the Dot Com era’s great successes back into relevance. It’s a very good read.

Two things jump out in the story; Mayer’s desire to surround herself with talented people and her chronic lateness.

When asked why she decided to work at a scrappy startup called Google, which see saw as only having a two percent chance of success, Mayer tells her ‘Laura Beckman story’ of her school friend who chose to spend a season on the bench of her school varsity volleyball team rather than play in the juniors.

Just as Laura became a better volleyball player by training with the best team, Mayer figured she’d learn so much more from the smart folk at Google. It was a bet that paid off spectacularly.

Chronic lateness is something else Mayer picked up from Google. Anyone whose dealt with the company is used to spending time sitting around their funky reception areas or meeting rooms waiting for a way behind schedule Googler.

To be fair to Google, chronic lateness is a trait common in the tech industry – it’s a sector that struggles with the concept of sticking to a schedule.

One of the worst examples I came across was at IBM where I arrived quarter of an hour before a conference was due to start. There was no-one there.

At the appointed time, a couple of people wandered in. Twenty minutes later I was about to leave when the organiser showed up, “no problem – a few people are running late,” he said.

The conference kicked off 45 minutes late to a full room. As people casually strolled in I realised that starting nearly an hour late was normal.

It would drive me nuts. Which is one reason among many that I’ll never get a job working with Marissa Mayer, Google or IBM.

A few weeks ago, I had to explain the chronic lateness of techies to an event organiser who was planning on using a technical speaker for closing keynote.

“Don’t do it,” I begged and went on to describe how they were likely to take 45 minutes to deliver a twenty minute locknote – assuming they showed up on time.

The event organiser decided to look for a motivational speaker instead.

Recently I had exactly this situation with a telco executive who managed to blow through their alloted twenty minutes, a ten minute Q&A and the closing thanks.

After two days the audience was gasping for a beer and keeping them from the bar for nearly an hour past the scheduled finish time on a Friday afternoon was a cruel and unusual punishment.

This was by no means the first time I’d encountered a telco executive running chronically over time having even seen one dragged from the stage by an MC when it became apparent their 15 minute presentation was going to take at least an hour.

It’s something I personally can’t understand as time is our greatest, and most precious, asset and wasting other people’s is a sign of arrogance and disrespect.

Whether Marissa Mayer can deliver returns to Yahoo!’s long suffering investors and board members remains to be seen, one hopes they haven’t set a timetable for those results.

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Using big data to find the cupboard is bare

Yahoo! Chief Executive Marissa Mayer is an example of how modern managers are diving into big data to figure out what is going on in their company

Last week this blog discussed whether telecommuting was dead in light of Marissa Mayer’s banning of the practice at Yahoo.

While I don’t think telecommuting is dead, Marissa Mayer has a big problem figuring out exactly who is doing what at the company and abolishing remote working is one short term way of addressing the issue.

If Business Insider is to be believed, Yahoo!’s absent staff problem is bad.

After spending months frustrated at how empty Yahoo parking lots were, Mayer consulted Yahoo’s VPN logs to see if remote employees were checking in enough.

Mayer discovered they were not — and her decision was made.

Business Insider’s contention is that Mayer makes her decisions based on data analysis. At Google she drove designers mad by insisting on reviewing user reactions to different layouts and deciding based on the most popular results.
If this is true, then Marissa Mayer is the prototype of tomorrow’s top executives – the leaders in business by the end of this decade will be the ones who manage data well and can sift what matters out of the information deluge.
For all of us this is going to be a challenge with the probably the biggest task of all being able to identify which signals are worth paying attention to and which should be ignored.
Of course, all this assumes the data is good quality in the first place.
An assumption we’ve all made when talking about Big Data is that it’s about marketing – we made the same assumption about social media.
While Big Data is a good marketing tool, it’s just as useful in areas like manufacturing, logistics, credit evaluations and human resources. The latter is what Yahoo!’s staff are finding out.
In age of Big Data it may not pay to a slacker, but it’s going to be handy if you want to know what’s going on your business.

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Has Yahoo got its mojo back?

Yahoo’s offer of three months free access to their Flickr Pro photo sharing service could be the start of CEO Marissa Mayer’s plan for the company’s recovery.

One of the disappointments with Yahoo in recent years has been management’s inablity to effectively use the impressive portfolio of online assets that they’ve built up over the last 15 years. Could this be about to change as Marissa Mayer finds her feet as CEO at Yahoo?

A first step may be Yahoo’s free offer of Pro accounts on their Flickr photo sharing service which is coupled with a new iPhone app and a marketing drive.

Their timing is exquisite as Instagram, the file sharing service of the moment, struggles with privacy concerns. Flickr offers far better control over photographers’ rights than Instagram or most other social media services.

While the Flikr offer won’t reverse Yahoo’s long term decline on itself, it could be the start on a long journey of re-establishing the company’s credibility as one of the leading web companies.

2013 promises to be a turbulent year for the big four online empires as Apple adapts to life without Steve Jobs, Amazon fights on a number of fronts, Facebook tries to justify its massive market valuation and Google digests Motorola while dealing with declining internet advertising rates.

If Mayer and her management team can get a coherent strategy that realises the strengths of Yahoo’s product portfolio, then the company might be in a position to challenge the Internet’s big four.

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