The final slide of Steve Jobs’ iPad launch shows how the tech and creative industries are coming together. The results will be the great economic drivers of the 21st Century.
Steve Jobs’ launch of the iPad was the classic succesful Apple product launch before adoring fans however the bigger picture from the show is identifying where the world is heading as technology and arts come together.
With Apple and Jobs this is nothing new. Apple’s great success has been from incorporating well designed and Engineered product in markets where their competitors have been more on price points and often poorly implemented features.
Releasing products that work well with inuitive interfaces has allowed Apple to sell their products at a premium while their competitors in the computer and mobile phone markets have found themselves dealing with declining margins.
Regardless of wether the iPad itself succeeds or fails it shows though is how powerful the combination of good design and clever Engineering are in the new economy.
Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has three regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published six computer books.
Since 1995 Paul has setup and run four business including PC Rescue which he grew to be a national IT support business. Paul currently works with government and businesses to help them navigate the challenges and opportunities of the new digital economy. 