Oct 312010

The web is the new shopfront — your customers, employees and suppliers are all checking your website along with online channels like Facebook and LinkedIn before doing business with you. Your business has to present a professional, modern image to the world.

“Online Business Essentials” is a workshop designed for business owners and managers looking at getting a fully functional, professional looking website running quickly and inexpensively.

During the workshop participants will learn how to quickly develop a cost effective online presence allowing organisations to rapidly respond to opportunities and threats.

At the end of the workshop, participants will have registered a business Internet domain, established a working website and created a basic online marketing strategy.

Participants cover;

  • identifying current internet based competitors
  • the various Internet domains
  • registration of domain names
  • hosting Internet domains
  • the different publishing platforms
  • choosing a website design from templates
  • integrating social media
  • leveraging existing marketing collateral
  • online publishing processes
  • being a credible online authority.

Who should attend?

Online Business Essentials is suitable for business owners and managers wanting to maximise the use of online media and avoid unnecessary mistakes in the virtual marketplace.


This workshop is a six hour workshop. At the end of it, you will have a fully functioning small business website and a basic online strategy.

We’re currently taking obligation free expressions of interest for early 2011 workshops, please contact us to let us know if you’d like to be part of the Online Business Essentials workshop.

  2 Responses to “Online business essentials workshop”

  1. […] Online business essentials: website and social media training | Paul Wallbank […]

  2. […] Paul has a book coming out soon to help small businesses understand the world of the Web, and runs Workshops to help small businesses get online. James gave us links to http://www.digitalbusiness.gov.au/ and […]

Leave a Reply

%d bloggers like this: