The March Nightlife technology segment looks at how the web is changing business as consumers go online and cheap, easy to use tools make it easier than ever to set up an effective Internet presence.
The podcast of the program is available for download or listening to from the Nightlife website. Some of the programs and online services we refer to on the program are listed below.
Last year’s Sensis e-business report found over two thirds of Australians had made a purchase online. Increasingly, customers are using the web to find shops and services rather than the phone directory or local classified adverts that local businesses have relied upon in the past.
At present only half of all businesses have a website despite customers using the net as their main way of researching purchases and finding local merchants. This is partly because of the cost, time and complexity involved in setting up a web presence.
Today it’s possible to set up a free website in half an hour and be listed on the main local search engines within an hour. On the March ABC Nightlife Tony and Paul looked at how to get online and use these tools.
Aspects we discussed include;
- Can you really build a web page for free
- What’s replacing Yellow Pages
- How do businesses list on these services
- Are they a substitute for a web page
- Do consumers actually use local search
- How to remove Norton 360
- Protecting yourself online
- Dust build up in systems
- The next version of Windows
Our next spot is on April 28. Visit the events page or subscribe to our newsletter to keep up to date with other ABC segments we might be doing.
Useful Links
Some of the software and webpages we discussed on the program included.
Getting Australian Business Online
Adding your website to Google Listings
Listing your business with local search
Norton 360º Removal Tool
Windows Scripting Host (for Windows XP)
Malwarebytes virus and spyware removal tool
If you have any suggestions for our April 24 show, please contact us. We love to hear your ideas and comments.
If you are in Sydney, our Web for Beginners seminar still has spaces available. In three hours, you’ll have your business online with an effective Internet presence.