The sad events surrounding Invisible Children founder Jason Russell being detained by police for irrational behaviour is an example of just how powerful the media can be.
While using new media tools can get a video like Stop Kony in front of 70 million people is a great achievement, it also brings attention and responsibility on the creators.
That responsibility also brings stress and none of us are really prepared for what attention on a global scale can bring.
Regardless of one’s views of the Kony 2012 campaign, what’s happened to Jason Russell is a terrible thing.
One hopes Jason will overcome his demons and family come together in what must be a terrible time.