“Not like everybody else” proclaims Microsoft’s first ad for its newly acquired Nokia phone division.
In what way the Microsoft-Nokia product isn’t like its Apple and Android competitors isn’t clear from the ad, but hopefully they’ll tell us.
The real concern with the Microsoft ad is that it again appears the business is being left behind in a marketplace shift as Google, Samsung, Apple and all the other smartphone leaders move to integrate their phones with smarthomes, fridges and even football stadiums.
Sadly it might turn out that, once again, Microsoft isn’t like everybody else.