In the wake of Apple’s big announcements this week, CEO Tim Cook has an interview with US talk show host Charlie Rose about the company and its strategy.
One of the notable views in the clips that have been released so far is how Cook sees television being stuck in the 1970s.
Apple has been trying to reinvent TV for nearly a decade and, despite consumers watching more content on their computers, the television industry’s revenues continue to stand up.
Cook’s almost certainly right that television is moribund, but it’s a medium that for the moment seems resistant to disruption.
How long television can stave off change might be one of the defining questions of the entertainment industry.