The tension between creative and business

One of the ongoing tensions in the new media landscape is that between the demands of advertisers and content creators.

This isn’t a new thing as a 1959 interview between Mike Wallace and TV pioneer Rod Stering shows.

Sterling describes how pressures from networks and advertisers created often weird compromises along with a fair degree of self censorship among TV writers and producers.

Little that Sterling describes would surprise today’s online journalists, bloggers and social media influencers who find themselves subject to identical pressures today.

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By Paul Wallbank

Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.

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