Crowdfunding a successful project

Crowdfunding is increasingly becoming a legitimate way to fund a project

how can crowds help with outsourcing business processes

How successful can crowdfunding be for IoT hard? We looked at some of the downsides of campaigns recently and story in Smart Company on some of the IoT gadgets at the recent Internet of Things World exhibition showed how many of projects are being funded by the crowd. 

The notable thing about the projects at the conference was how many had not only been successful crowdfunding projects but had also smashed  their targets.

The lesson from that is a successful campaign has to catch the imagination and excitement of the crowd, not just be a worthy idea.

How many if these products end up being successful remains to be seen, the test will be how accurately the founders have estimated their costs.

If it were just the enthusiasm of the funders, then the projects are almost certain to succeed.

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Author: Paul Wallbank

Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.

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