Crowdfunding site Indiegogo dissects 29,000 campaigns to find what the formula is for success in funding projects.
Their finding show longer campaigns, in excess of sixty days, do better and engaging with supporters are the keys to success.
That latter point isn’t surprising, if you’re looking the community to raise funds then keeping them informed and excited is essential.
As crowdfunding evolves, engaging with community is going to be essential to stand out from the pack. In some respects, this is exactly what crowdfunding originally promised.