A few days ago we looked at how sports organisations such as the Australian Open tennis tournament are increasingly treating their data as an asset almost as valuable as broadcasting rights.
Now Facebook has entered the space with its own Stadiums sports data service that it hopes to become an online centre for fans following major events.
How enthusiastic sports organisations will be in sharing their data and audiences with the social media service remains to be seen.
Sports have been a priority of the social media services in their quest to attract audiences, however unlike television broadcasters Twitter, Google Plus and Facebook have found their cosying up to contests and stars has been less than successful.
It may be statistics are what’s needed to attract fans and certainly Facebook is well placed to be a destination for fans however it is early days for social media and the model that works is yet to be found.