Don’t mess with Elon Musk

Criticise Tesla’s launch parties and your car order may be cancelled, reports The Guardian.

Stewart Alsop, an Californian venture capitalist, wrote an open letter to Tesla’s founder Elon Musk claiming the launch of the Tesla X was ‘a disgrace’.

Musk responded by cancelling Alsop’s Tesla order.

There’s a range of arguments about the customer always being correct, the customer’s right to criticise a product or the risks of making online comments but what it definitively shows is the power of being the seller of something people want.

I suspect Stewart Alsop will get his Tesla eventually, but the boss will make him squirm.

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By Paul Wallbank

Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.

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