There are limits to most of new ways of running a media company
One of the new models for journalism is being sponsored by corporate interests.
This works well until the news turns against the corporate sponsor, as Australia’s ANZ now discovers.
For companies there are many good reasons for to have their own media centres, but to pretend they are twentieth century style Washington Post, Watergate journalism is probably hoping for too much.
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Author: Paul Wallbank
Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.
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