Author: Paul Wallbank

Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.

Gen Y and the need for building new businesses

As baby boomers struggle to maintain their living standards, the burden will fall on younger generations to build future businesses.

The retirement of the baby boomers has been an demographic inevitability, but it’s interesting how policy makers and the population in general have ignored the ramifications of this despite the first boomers now aged beyond 65.

One of the consequences of this is we may see an entire generation being forced to become self employed entrepreneurs.

Illustrating this point are two stories from the US over the last few days; John Mauldin’s dissection of where US jobs are going and Zero Hedge’s 35 facts that should scare American baby boomers.

The 35 facts really boil down to one thing, that an affluent, middle class retirement at 65 when average life expectancy is 78 is an illusion for most people – neither their bank accounts or the state treasury can support that sort of spending.

Which is the point of John Mauldin’s column, that over 50s are taking most of the available US jobs as they can’t afford to retire.

For those over 50 who’ve fallen out of the workforce due to unemployment or illness, getting back into the workforce is proving to be tough and for many of those folk their later years are going to be a struggle.

Equally, as Mauldin points out, the younger generation is being locked out of the jobs being hogged by the over 50s.

Another aspect to that is those employed Gen-X’s and Y’s hoping to get a crack at a seniors manager’s job or their name on the partner’s list are going to find a longer wait as the boomers hold on for as long as they can.

Those young ‘uns need those high salary jobs too, a Westpac report on US student debt posits that crippling education costs are making it harder for graduates to participate in the workforce and affects their spending power when they do find a job.

What’s clear is existing government, corporate and social structures are beginning to struggle with the realities of the changing workforce and its demographic composition.

On a personal level, those Gen Xs, Ys and boomers who are locked out of the workforce have to find a new way to participate in the economy. It’s probably those locked out of today’s workplaces who will build the businesses of the future.

Security by obscurity’s false promise

Suppressing public knowledge of security flaws is not the way to fix a software problem.

Yesterday’s post looked at how security needs to be a fundamental part of connected systems like cars and home automation, an article in The Guardian shows how auto manufacturers are struggling with the challenge of making their products secure.

In the UK, Volkswagen has obtained an injunction restraining a University of Birmingham researcher from divulging security weaknesses in Porsche, Bentley, Lamborghini and Audi cars.

A mark of desperation is when a company has to go to court to suppress the details of a software security breach, it almost guarantees the bad guys will have the virtual keys while the general public remain ignorant.

Over time it backfires on the company as customers realise their products aren’t secure or safe.

The real problem for Volkswagen is a poor implementation of their security systems. It was inevitable that a master code would leak out of repair shops and dealerships.

While the law is useful tool, it isn’t the best way to fix software security problems.

Our hackable lives – why IT security matters.

Now our cars, homes and security systems are hackable we have to start taking IT security seriously.

Two stories this week illustrate the security risks of having a connected lifestyle. Forbes magazine tells in separate pieces how modern car systems can be overriden and how smarthomes can be hacked.

Smarthome system security is a particular interest of mine, for a while I was involved in a home automation business but I found the industry’s cavalier attitude towards keeping clients’ systems secure was unacceptable.

The real concern with all of these stories is how designers and suppliers aren’t taking security seriously. In trading customer safety for convenience, they create serious safety risks for those using these system. It’s as if nothing has been learned from the Stuxnet worm.

A decade ago, a joke went around about what if General Motors made cars like Microsoft designed Windows. Like all good stories, it had a lot of truth to it. Basically, the software industry doesn’t do security particularly well; there are developers and vendors who treat security as a basic foundation for their work, but they are the exception rather than the rule.

That may well be a generational thing as today’s young developers and future managers are more aware of the risks of substandard security in the age of the internet.

Rather than seeing security as something that is bolted on to a product when problems arise, this generation of coders are having to treat security as one of the fundamental foundations of a new system.

What is clear though is that the builders of critical systems are going to have take security far more seriously as embedded computers connected to the internet of machines become commonplace in our lives.

Blocking the bad guys – listeners’ questions from ABC Nightlife

Answers to listeners questions on Tony Delroy’s ABC Nightlife tech spot.

Last night’s ABC Nightlife looked at how email is evolving but most of our callers were concerned with configuring their email, anti-virus programs and blocking adverts on the web.

The audio of the program is available through the ABC website.

As usual, it’s tough to answer all the questions on live radio so here’s the ones from listeners Tony and I said we’d get back to.

Ad blockers

Website owners are desperately trying to find ways to make money from their sites, unfortunately its proving difficult so we’re seeing increasingly intrusive ads trying to distract us while we surf the web.

A number of Tony’s callers asked about adblocking programs to get rid of these irritating ads and there’s a few paid and free solutions available for computer users.

The most popular solution is Adblock, a plug in available for Firefox, Chrome, Opera and Android. The developers have a handy video guide to installing and configuring their product.

For Internet Explorer users, Simple Adblock is a plug in that should work with their browser.

Be aware with ad blocking programs that they may change the layout of the sites you visit so be prepared for some strange looking pages.

Also keep in mind that website owners are desperately trying to find ways to pay the bills, so you won’t stop the more cunning ads or sponsored content that pretends to be real news. You might also put a few online media sites out of business.

Anti-Virus programs

One common question from Nightlife listeners are what anti virus programs should they use.

Probably the simplest for Windows users is Microsoft Security Essentials or the free AVG Anti-Virus. For OSX Users, Clam AV and Sophos’ Free Anti Virus for Mac will do the job.

If you have Norton or McAfee anti virus programs on your Windows PC, then getting rid of the software is not straightforward. After uninstalling the software, you’ll have to run their removal tools which are available from the Symantec (Norton) or McAfee websites. Read the instructions carefully.

Switching to Hotmail

A curious thing about Microsoft is how they like to irritate loyal customers with interface changes that leave everyone confused. Hotmail users are among the latest victims after the company migrated them to the Outlook.com platform.

Deborah called in to ask how she could switch back to Hotmail from Outlook.com – sadly the official line from Microsoft is “you can’t”. It appears that all of the work arounds to get Hotmail back have also been closed down and the old service is no more.

For Deborah, the choice is to either get used to Outlook.com or investigate other online mail services like Gmail or Yahoo!.

The next ABC Nightlife will be on in around five weeks. Hope you can join us then.

Understanding the social media whispers

The evolution of Roamz into Local Measure tells us a lot about how businesses can use social media and online local services.

What do you do when paying customers tell you they would rather your product be different to what you were offering? This is the predicament that faced Jonathan Barouch when he discovered the real market for his Roamz service was in social media business intelligence.

How Jonathan dealt with this was the classic business pivot, where the original idea of Roamz evolved into Local Measure.

Originally Roamz was set up to consolidate social services like Twitter, Foursquare and Facebook. If you wanted to find a restaurant, bar or hotel in your neighbourhood, Roamz would pick the most relevant reviews from the various services to show you what was in your neighbourhood.

The idea for Roamz came from when Jonathan was looking for places to take his new baby, jugging several different location services to find local cafes, shops or playground is hard work when you have a little one to deal with.

A notable feature of Roamz was the use of geotags to determine relevance. Even if the social media user doesn’t mention the business, Roamz would use the attached location information to determine what outlet was being discussed.

Enter Local Measure

While Roamz was doing well it wasn’t making money and, in Jonathan’s words, it was a “slower burn, longer term play”. On the other hand businesses were telling him and his sales team that they would pay immediately to use the service to monitor what people were saying about them on social media.

“People said, ‘hey this is cool, we want to pay for this.” Jonathan said of the decision to pivot Roamz into Local Measure.

“I want to say it was a really difficult decision but it wasn’t because we had people saying ‘we want to pay you if you continue with this product.’”

Local Measure is built on the Roamz platform but instead of helping consumers find local venues, the service now gives businesses a tool to monitor what people are saying about them on social media services.

The difference with the larger social media monitoring tools like Radian6 is Local Measure gives an intimate view of individual posts and users. The idea being a business can directly monitor what people are saying are saying about a store or a product.

For dispersed companies, particularly franchise chains and service businesses, it gives local managers and franchisees the ability to know what’s happening with their outlet rather than having to rely on a social media team at head office.

The most immediate benefit of Local Measure is in identifying loyal users and influencers. Managers can see who is tweeting, checking in or updating their status in their store.

Armed with that intelligence, the local store owner, franchisee or manager can engage with the shop’s most enthusiastic customers.

Customer service is one of the big undervalued areas of social media and Jonathan believes Local Measure can help businesses improve how they help customers.

“It makes invisible customers visibile to management,” says Jonathan.

An example Jonathan gives is of a cinema where the concession’s frozen drink machine wasn’t set currently. While the staff were oblivious to the issue, customers were complaining on various social media channels. Once the theatre manager saw the feedback he was able to quickly fix the problem.

Employee behaviour online is also an important concern for modern managers, if employees are posting inappropriate material on social media then the risks to a business are substantial.

“From an operational point perspective we’ve picked up really weird and wonderful things that the business doesn’t know,” says Jonathon. “Staff putting things in the public domain that is really damaging to brands.”

“We’ve had two or three cases of behaviour that you shudder at. I’ve been presenting and it has popped up and the clients have said ‘delete that, we don’t want that up’ and I say ‘that’s the whole point – it’s out there.’”

That’s a lesson that Domino’s Pizza learned in the US when staff posted YouTube videos of each other putting toppings up their noses. Once unruly employees post these things, it’s hard work undoing the brand damage and for smaller businesses or franchise outlets the bad publicity could be fatal.

Local Measure is a good example of a business pivot, it’s also shows how concepts like Big Data, social media and geolocation come together to help businesses.

Being able to listen to customers also shows how marketing and customer service are merging in an age where the punters are no longer happy to be seen and not heard.

It’s the business who grab tools like Local Measure who are going to be the success stories of the next decade, the older businesses who ignore the changes in customer service, marketing and communications are going to be a memory.

Facebook as the family newsletter

The online and traditional media frenzies over the royal baby show how times are changing for the media and families.

This week’s Royal birth was a curious mix of the old and modern – a cringing fawning by the media over the family and baby which wouldn’t have been out of place of place in a black and white 1950s newsreel  coupled with a modern frenzy on social media.

In the social media world, the Washington Post reports there were almost one million mentions of the royal birth on Facebook in the hour following the news. It’s an interesting reflection of how communications have evolved.

Where once we shared news of life events by letter, then telegraph and later the phone; we now broadcast our own news over social media services, particularly Facebook.

Increasingly for families, Facebook has been the main way people keep in touch with their more distant friends and relatives. Your cousin in Brazil, aunty in Germany or former workmate in Thailand can all keep up with the news in your life through social networks.

The Royal family itself is an example of this, having set up their own Facebook page for the new arrival and it shows of how ‘weak ties’ are strengthened by the social media connections.

Another aspect of social media is the ability to filter out noise. If you’re like me, the royal baby is about as interesting as origami classes but  I was spared most of the hype by not looking at broadcast media and sticking to my online services where it was just another story.

While being able to filter out what you consider ‘noise’ risks creating écho chambers’ it also means the online channels are becoming more useful for both relevant news and family events.

That’s an important change in personal communications we need to consider. We also have to remember those baby photos we post to Facebook, Twitter or Pinterest are now licensed to those services as well.

One of the great challenges for this decade is balancing the privacy and security aspects of these new communications channels with the usefulness of the services.

In the meantime though they are a great substitute for a family newsletter.

Image courtesy of Hortongrou through sxc.hu

ABC Nightlife – killing email

Can we get rid of email? Tony Delroy and Paul Wallbank discuss how we can shrink our inboxes on ABC Nightlife.

For the July 2013 Nightlife spot Tony Delroy and I be looking at email – reduce the volume of email we receive or should we abolish it altogether. Join us from 10pm, July 25 on ABC Local Radio across Australia.

Should you have missed the spot, it’s available for download at the ABC Nightlife website and listener’s questions are answered on our follow up post.

In the United States, the Major League Baseball Commissioner Bud Selig claims he’s never sent an email in his life. While Bud is an older worker with plenty of staff to print out his electronic messages, many of us are looking for ways of getting out from under the daily deluge of messages.

While executives of major sports may be able to get away without using email, most people working in modern organisations can’t. So different companies have introduced different ways of reducing the amount of email flowing around their organisations.

French company Atos is moving to completely ban internal email with CEO Thierry Breton claiming he hasn’t sent an email since 2008. In Australia, Telstra head David Thodey is winning acclaim for his use of enterprise social media service Yammer.

Tony and I will be looking at how all of us can reduce our email load with filters, social media and business collaboration tools. Some of the questions we’ll be covering include;

On the topic of social media and collaboration tools, Salesforce claim some major business benefits from their Chatter app, including thirty one percent of users claiming few meetings which in itself is a major productivity improvement.

We’d love to hear your views so join the conversation with your on-air questions, ideas or comments; phone in on the night on 1300 800 222 within Australia or +61 2 8333 1000 from outside Australia.

Tune in on your local ABC radio station or listen online at www.abc.net.au/nightlife.

You can SMS Nightlife’s talkback on 19922702, or through twitter to @paulwallbank using the #abcnightlife hashtag or visit the Nightlife Facebook page.

Airtasker and the future of work

Micro task service Airtasker looks to reinvent employment in a partnership with the CareerOne job site.

Tim Fung, the co-founder of Airtasker, has been previously been interviewed on this blog about micro tasking service’s mission to change the workplace.

With the news that that Airtasker had gone into a partnership with employment site CareerOne it seemed Tim might be a good guest to kick off the first video for the Decoding the New Economy YouTube channel.

During the interview Tim describes the motivations behind starting Airtasker, how he sees the relationship with CareerOne evolving and the benefits of operating out of a co-working space.

The Tank Stream Labs working space is an interesting setup – based at the bottom of Pitt Street in the heart of Sydney’s financial centre, it’s not in the more edgy areas on the city fringes where the rest of the town’s workspace are located.

Being away from the hipsters and grunge doesn’t seem to have hurt Tank Stream Labs as the space has now expanded to a second floor of the ten storey office block. The roll call of tenants is quite impressive too.

For Tim being in the workspace has been a great benefit for Airtasker.

There’s always the thing about sharing knowledge and more obviously there’s a lot of great contacts that everyone shares.

Airtasker’s relationship with employment site CareerOne is an interesting development that sees the joint venture between News Limited and Monster move into the crowdsourcing field. It also gives job hunters an opportunity to find short term work while looking for a more permanent role.

People are looking for more hours of work but equally businesses were coming to CareerOne and saying ‘hey, all you do is full time work’ and that’s only one piece of the employment puzzle.’

For CareerOne it really allows them to build up the full spectrum – all the way from tasks to part time to full time and be a one stop shop for employment.

How that works for CareerOne remains to be seen, but for Airtasker and Tim it validates their business model along with exposing their service to a wider audience.

With the workforce evolving and the trend to informal, casualised employment; services like Airtasker and the US Task Rabbit will take a more prominent role in workers’ careers. While it’s debatable on how desirable or stable such employment is, it’s the reality of a process that started in the 1970s.

Tim takes a more sanguine view of the challenges facing workers in an informal employment market.

What I’m sharing on Airtasker is my free time. Currently we have this pool of literally tens of thousands of hours of people sitting around saying ‘I’d love to have a job’ and that’s an underutilised resource.

Airtasker in many ways is one of the new breed of middlemen creating markets where one didn’t exist before. The service is an example of how new ways to communicate create opportunities to connect buyers and sellers.

Services like Airtasker are part of the future that’s very different to the world we or our parents grew up. It’s going to be interesting to see how society and governments evolve around the realities of today’s workplace.

Can governments save declining cities?

Detroit’s decline illustrates the limits of government powers in the face of economic and historic forces.

Following yesterday’s post on comparing the relative problems of Detroit and the Chinese ghost city of Ordos, The Fiscal Times has a somewhat wistful description of Motor City’s decline by one of the city’s sons, Eric Pianin.

Pianin’s story charts the various attempts to revitalise the city following the disastrous 1967 riots that triggered the middle class and white flight from downtown.

As last week’s events show none of these efforts worked, which begs the question of what governments can do to save cities and regions facing structural decline.

Every city has an economic reason for existing — it could be transport links, natural resources or an industrial cluster. When that reason fades the population moves on.

For Detroit, the high point was the late 1960s as the US motor industry reached its zenith. Through the 1970s the sector languished and was then displaced by smarter, better Japanese competitors.

In the face of this there was little local, state or Federal governments could do. Detroit’s importance, wealth and population were destined to decline as industry left regardless of how much money was spent on grand schemes to revitalise the town.

Perhaps sometimes we just have to accept there are limits to government power and the predicaments of cities like Detroit are the natural course of history.

Over time, it may be Detroit manages to reinvent itself however the city will almost be very different, and smaller, city that it was in its heyday.

View of Detroit Central Terminal Station by Jason Mrachina through Flickr.

Ordos and Detroit – A tale of two cities and two economies

The problems of Detroit and Ordos tell us much about the differences between the US and Chinese economies

This week bought news that that two cities, one in China and one in the US, had fallen into deep financial trouble.

While the bankruptcy of Detroit is very different to the developers of the Ordos new city failing, there is a strange symmetry between the two stories.

Detroit is the biggest US city ever to enter bankruptcy with an estimated $20 billion in debts, dwarfing the previous record of Alabama’s Jefferson Country’s $4 billion default in 2011.

The fall of Detroit wasn’t unexpected as the New York Times tells.

Detroit expanded at a stunning rate in the first half of the 20th century with the arrival of the automobile industry, and then shrank away in recent decades at a similarly remarkable pace. A city of 1.8 million in 1950, it is now home to 700,000 people, as well as to tens of thousands of abandoned buildings, vacant lots and unlit streets.

Like most industrial hubs, Detroit grew became the centre of the US motor industry due to geographic and commercial advantages along with a few historical accidents but as the economy changed, the city’s importance faded.

It’s sad for the people of Detroit but it isn’t the first industrial hub to fade away; Ironbridge, once the cradle of the English industrial revolution, is today an open air museum and a charming rural spot.

Ordos on the other hand is an example of 21st Century government planning with the Inner Mongolian provincial leaders building the city of the basis of build it and they will come.

They haven’t.

The collapse of Ordos is going to be an interesting test of the Chinese economic model. Many of the country’s local and provincial governments – like Australia’s – have become dependent on the revenues from property sales. Now the market is  drying up, local councils are having trouble paying their bills as Bloomberg reports.

Some Ordos district governments had to borrow money from companies to pay municipal employees’ salaries, Economy & Nation Weekly, published by the official Xinhua News Agency, said in a July 5 report on its website.

So while Detroit illustrates the stresses in the US system, so too does Ordos tell us about the problems facing Chinese governments.

The tale of these two cities also shows the difference between the US’ industrialisation of the early Twentieth Century and today’s economic development in the PRC and reminds why the results of ‘Capitalism With Chinese Characteristics’ may be very different to the modern American consumerist economy.

For Detroit, at least there’s good news as one US city manages to works its way out of bankruptcy. For the developers of Ordos though, things must be looking very grim.

Ordos image courtesy of Bert van Dijk through Flickr.

Google and Microsoft show how online business is changing

Google and Microsoft’s quarterly reports show how all businesses are vulnerable in times of change.

Both Microsoft and Google yesterday reported their second quarter earnings for 2013 and both missed the targets expected analysts. Does this really mean anything?

Microsoft’s earnings were particularly notable as they included a $900 million dollar write off on Surface RT inventories, this almost certainly means a key part of the company’s tablet strategy has failed.

What’s striking in Microsoft’s earnings report is the terrible performance of the Windows Division which saw sales increase 10% year-on-year to 4.4 billion dollars, but earnings collapse by over 50%. Excluding the Surface RT write off, the division would still have seen a ten percent fall.

The company’s statement emphasised how the division is struggling with increasing costs.

Windows Division operating income decreased $1.3 billion, primarily due to higher cost of revenue and sales and marketing expenses, offset in part by revenue growth. Cost of revenue increased $1.2 billion primarily reflecting product costs associated with Surface and Windows 8, including the charge for Surface RT inventory adjustments of approximately $900 million. Sales and marketing expenses increased $344 million, reflecting advertising costs associated with Windows 8 and Surface.

At Google, the company’s 2nd Quarter report show trend is still upwards but the core business of online advertising is showing some cracks as the total number of paid clicks grows, but the value of each falls. At the same time traffic aquisition costs are rising at the same rate as revenues.

This could indicate that advertisers’ appetite for online links is fading. For smaller businesses, the cost of adwords campaigns has been escalating to the point where the old days of newspaper classifieds and Yellow Pages listings start to look cheap.

Couple the cost of advertising with the inevitable ‘ad blindness’ that web surfers have developed and a worrying trend for Google starts to appear. Overall Google’s net profit margin was 26%, down from 31% a year earlier.

While both companies remain insanely profitable – Google earned $14 billion this quarter and Microsoft $6 billion – both businesses are showing stresses as their markets evolve. It proves no business can afford to be complacent in these times.

Why Australia is losing the digital race

Despite the best intentions of government, Australia is falling behind in the digital economy. What can the nation’s political leaders do?

This story originally appeared in Business Spectator on 17 June 2013
At the beginning of this century, Melbourne hosted a meeting of the World Economic Forum. Among the visiting luminaries was Microsoft founder Bill Gates who laid out his vision for governments in the digital economy.

“The Government itself needs to become a model user of information technology,” Gates said at the time.

“Literally seeing government work with its citizens, with its businesses will change how we do our taxes, licences, registrations, all these things, on a basis where you don’t have to know the organisation of government and its various departments, you don’t have to stand in line, you don’t have to work with paperwork.”

Last month in Brisbane, the Federal government re-released their Digital Economy Strategy with the ambitious goal to make Australia a “leading digital economy by 2020”. A key part of the strategy is for the government to allow citizens to “fully complete priority services online”.

Thirteen years after Bill Gates articulated the need for governments to move services online – and he was by no means the first person to do so – the Federal government has posted a target to partly achieve this by the end of the decade.

It’s hard to see how achieving such a belated objective will put Australia in a position of leadership in a rapidly changing world, although this is a direct consequence of deliberate decisions made by the nation’s leaders, and society, over the last thirty years.

Thirty years ago the debate on Australia’s position in the global economy resulted in the Hawke government’s Clever Country policies. In many ways, today’s Digital Economy Strategy is an echo of the Labor’s halcyon days under Paul Keating.

Keeping things in perspective

In Sydney on the day before re-releasing the strategy, Minister Conroy channelled Paul Keating in talking about the J-Curve of technology adoption at a lunchtime panel with the Australia Israeli Chamber of Commerce.

Preceding Senator Conroy’s panel was Anna-Maria Arabia, general manager of the Questacon National Science and Technology Centre in Canberra, who described her trip to Israel to look at how the nation that derives 40 per cent of its export incomes from high tech industries is nurturing its technology sector.

Arabia was accompanying Federal minister Bill Shorten and she described a meeting with the chief scientist of the Israeli Ministry of the Economy, Avi Hasson, where Shorten asked him about the success rate of Israeli government research and development projects.

Hasson’s reply was very different to the risk averse response often heard from Australian bureaucrats, ministers and business leaders.

“Had I been told that we enjoyed an 80 per cent success rate I would have concluded the government was investing in the wrong projects,” Hasson is quoted as saying. “Such a success rate would have meant we were investing in low risk projects and, quite frankly, the private sector could have taken care of that.”

The risk-reward equation

In Australia, there is no such vision or appetite for risk. At best the Federal government has announced another review of tax rules and industry support programs while the opposition is vague on its plans to support innovation and R&D should it occupy the Treasury benches later in the year.

While it’s easy – and fair – to criticise both sides of politics, the business sector is equally negligent with its reluctance to invest in research and development while claiming R&D tax credits for projects that are closer to capital improvements rather than real innovation.

Two weeks ago the ABC Business Insiders program had featured an interview between Business Spectator’s Alan Kohler, Dow Chemical CEO Andrew Liveris and Australian Business Council chief Tony Shepherd where they discussed Australia’s role in the modern global economy.

Australian born Liveris, who is also chairman of the US Business Council and sits on the Obama’s board of innovation, said Australia needs a vision building on the country’s strengths.

At present he warns the country is in a state of rigor mortis having “lost the will to innovate.”

Thinking beyond mining

When Gates visited Australia in 2000, he warned that the nation needed to think beyond mining and agriculture and secure a place in the high tech economy.

That warning was disregarded and Australia as a nation made the decision to focus on domestic consumption driven by rising property prices and mining exports.

Reserve Bank of Australia governor Glenn Stevens summed up that national decision in a speech made to the Australian Industry Group in 2010 where he dismissed Bill Gates’ warning about ignoring high tech industries at the beginning at the decade.

“Ten years on, though, it does not seem to have been to Australia’s disadvantage not to have built a massive IT production sector,” Stevens sneered. “On the contrary, the terms of trade are at a 60-year high, the currency just about equals its American counterpart in value and we face an investment build-up in the resources sector that is already larger than that seen in the late 1960s and that will very likely get larger yet.”

Stevens’ speech illustrates the Australia we have today – high-tech industries along with the research, development and innovation are something other countries do.

The vision for Australia being a global leader in the digital economy by 2020 is a laudable and equal to any of the noble objectives proposed in the Gonski education review or the Asian Century report.

Unfortunately to achieve those aims, and to overcome the deliberate national decisions we’ve made over the last thirty years, it’s going to take more than the modest and belated objectives of last week’s re-released Digital Economy Strategy.