cloud computing | Paul Wallbank - Communications Professional

Trusting technology and eliminating risk

All the technology in the world can never eliminate risk

As the search for missing Malaysian Airlines flight MH370 heads into its third week, a great deal of nonsense continues to be written about the flight and how its disappearance could have been prevented.

One good example of the tosh that’s being written is this piece in The Conversation where UK Open University lecturer Yijun Yu declares that cloud based technologies would have helped us solve the mystery.

While this may be true, Yijun’s article shows a deep trust in technology to solve all of our problems; in this case, insanely complex verification systems to ensure no-one is doing anything untoward.

Yijun is correct that better inflight technology could have told us much about MH370s location, however he also illustrates how we’ve become a society that doesn’t understand risk as we look to our gadgets to save us when a problem happens.

A cloud connected Boeing 777 probably wouldn’t have saved the souls on MH370 and ultimately it may prove that the technology wouldn’t have helped the searchers either.

We simply don’t know until the plane is found and, hopefully, the flight data information analyzed.

Despite the loss of MH370 air travel is safer than any other form of mass transportation and much of that is due to technology being cleverly applied.

There’s no doubt there’s much to be learned from the current search, we can expect rules on inflight communications to be tightened substantially as a consequence, but we’ll never eliminate risk.

In the meantime, we should join the families in praying for those lost aboard the aircraft and quit the silly theories.

Image of Malaysian Airlines Boeing 777 by Aldo Bidini via Wikimedia

Technology One and cloud computing’s gold rush

Technology One’s Adrian DiMarco has strong views about the outsourcing industry as he steers his company onto the cloud.

“Consulting companies are a blight on our industry” declares Adrian DiMarco, CEO of Technology One.

A quick way to rile DiMarco is by asking him about IT outsourcing as I learned during an interview at Technology One’s annual Evolve conference on the Gold Coast last month.

The 1600 enterprise clients attending this year’s Evolve conference illustrate Technology One’s growth since it was founded in 1987 out of DiMarco’s frustration with the multinational outsourcing companies.

“I used to work for multinational technology companies and as a young person I really used to want to work for them, I found it very attractive and I expected they’d be very attractive and cutting edge.”

The reality DiMarco found was very different; “I worked for them for years and found the opposite, just how bad and inefficient they were.”

“I really didn’t like what I was working with, the software we were using and stuff and I thought we can do it much better here in Australia. The idea was to build enterprise software.”

Moving to the cloud

Having built that enterprise software company DiMarco now sees his Technology One’s future lying in cloud services and empahises the importance of learning from the industry’s leaders.

“We looked at companies like Google, Salesforce, Facebook and Dropbox. These companies are the undisputed leaders in the cloud.

“One thing that we noticed was that you can’t get Google, Salesforce, Facebook from a hosted provider; you can’t get it from IBM or Accenture.

“The leaders in the cloud build it themselves so they are deeply committed to it, they run the software for their customers and they invest millions of dollars each year in making the experience better.”

“It is clearly what the cloud has always meant to be.”

DiMarco though sees problems ahead as vendors look to rebrand their products and warns businesses need to be careful about cloud services.

“It is the next big goldrush in the IT industry. IT companies, particularly service companies have over the last few years seen revenues decline so in order to find new sources of growth they are all targeting the cloud.”

Accountability and the cloud

The lesson DiMarco learned in the early days of cloud computing was that accountability is necessary when you’re trusting services to other providers.

“We had early customers that went to the cloud; we said ‘look, it’s a great idea and we think it’s the future’. They wanted to go with hosting providers and we thought it was a sensible decision and we saw a train smash, it was a train smash of epic proportions”

“They were running data centres overseas in Europe that had latency issues, performance issues and the customers were paying money after money after money.”

“The customer was getting a terrible performance and there was no accountability.”

“We couldn’t fix it because we had lost control over the customers.”

This lack of accountability is one of the reason why so many IT projects fail DiMarco believes, citing the notorious Queensland Health payroll project.

“Queensland Health again used this fragmented model; the party that built the software, which is SAP, used a third party which was IBM to implement it which meant no accountablity.

:That would never have happened If SAP had signed the contract, if SAP had implemented the software, which they won’t do, they would have known the risks that were being taken and they would have stopped that project and fixed it up.??“That’s the difference between our model and the competitors model.”

“They take no responsibility, they implement these systems, they charge a fee-for-service and they have open ended contracts – that’s how they get to be a billion dollars – and do you know who suffers? It’s the customers.”

Shifting away from consultants

DiMarco sees governments moving away from the consultant driven model that’s proved so disappointing for agencies like Queensland Health which creates opportunities for Technology One and other Australian companies.

“For the last fifteen years we’ve not been able to sell software to the state government. It’s just changing, we’re getting in there now, but it was a terrible problem for us.”

The shift from big consultants is a view endorsed by Sugar CRM co-founder Clint Oram who described how the software business is changing when he spoke to Decoding the New Economy last week.

Oram sees the software market challenging established giants like SAP, Oracle and Microsoft; “in the past it was ‘here’s my software, goodbye and good luck. Maybe we’ll see you next year.”

“If you look at those names, the competitors we see on a day-to-day basis, several of them are very much challenged in making the shift from perpetual software licensing.” Oram says, “it’s been a challenge that I don’t think all of them will work their way through, their business models are too entrenched.”

“Software companies really have to stay focused on continuous innovation to their customers.”

DiMarco agrees with this view, citing the constant investment cloud computing companies make in their products as being one of the advantages in the business model.

Building the Australian software industry

For Australia to succeed in the software industry, DiMarco believes the nation has to encourage and celebrate the industry’s successes.

“It’s about getting people to believe in Australian software. I think the Aussie tech industry needs a lot more successes we can point to,” DiMarco observes. “I think that will create enthusiasm, excitement and a hub for the rest of the community to get around.”

“We gotta get some big scale companies with some high visibility and get them successful.”

For the future of Technology One, DiMarco sees international expansion as offering the best prospects with the company having recently announced a UK management team as part of its push into the British local government market.

Hopefully DiMarco’s UK management team won’t have to deal with the local management and IT consultants as they try to sell into British councils.

Going to the cloud is not for the faint hearted

Technology One CEO Adrian Di Marco has strong advice for businesses that are looking at moving onto the cloud

“The cloud is not for the faint hearted,” warns Technology One CEO Adrian Di Marco in describing his company’s evolution into a software as service provider.

“We thought that this was five to ten years away, I’d like to say we got that wrong and this phenomena is happening now.” Di Marco said at the company’s 2014 Evolve conference on the Gold Coast today, “we’ve seen huge uptake in companies going to the cloud.”

A virtuous circle

Responding to that demand meant that Technology One had to redesign their software and update it to the meet the very different requirements of cloud services.

What Di Marco found in moving Technology One’s software onto the cloud was it became easier to identify problems and inefficiencies in his product, creating what he calls a “virtuous circle”.

It’s not just Di Marco’s customers who’ve been through that process, Technology One itself has gone all cloud internally with the company using services like Google Docs and Salesforce.

The aim of moving online is to make organisations more flexible with Di Marco citing the newly reformed Noosa Council in Queensland as being able to get up and running in four months by using cloud services.

Problems with the cloud

Despite being an enthusiast for cloud computing, Di Marco does sees some problems with the cloud, the first being that the term is overused and ill-defined which results in services being mis-sold.

A bigger problem in Di Marco’s view is a ‘gold rush’ has developed around the concept with revenue hungry vendors looking at making money

“IT companies, particularly consultancy firms, have over the last few years seen their revenues decline so to find new sources of growth they are all targeting the cloud.”

“Everybody wants to become a cloud provider, everyone wants to provide strategic services to do with the cloud.”

“There’s a lot of people offering very mediocre ideas, concepts and services.”

The key takeaway for businesses from Di Marco’s presentation was businesses need to be careful about their choices of cloud services providers.

Di Marco’s other point is that cloud services work best when there aren’t intermediaries such as resellers and integrators involved that reduce efficiencies and add costs.

“The cloud is a platform for the future of business,” sums up Di Marco. “Businesses that move to the cloud have an enormous strategic advantage, they can move at a pace that normal business can’t. They can move fast and innovate quickly.”

Seeing the full picture

Data visualisation service Encompass is an example of finding a business opportunity from a scarring experience.

Being able to make sense of data is one of the challenges of modern business.

In the case of data visualization service Encompass, the business was founded after its founders were caught out by not knowing all the information behind business deal.

The latest Decoding The New Economy video is an interview with Roger Carson and Wayne Johnson, the co-founders of Encompass, a cloud based data visualisation company.

Encompass takes corporate information such as credit information and business registration details and renders it into a form that’s easy to read for salespeople, bankers or anyone doing due diligence on an organisation or individual.

“A lot of it is about bringing the information together and making it usuable and simple to use,” says Wayne. “If you can’t get that information easily and it takes relationships with lawyers to put it all together or your own legal advisor takes a long time to get this together, it’s costly and you may miss things.

Wayne and Roger’s path to starting Encompass came from being caught out in a property deal where it turned out some of the business partners wouldn’t have passed close examination.

“The property venture we went into was not a success,” Roger explains. “If we had known about the people and the properties and the companies involved on the other side of that transaction we probably would not have got involved in it.

“The genesis of this product really came about because we were involved in a transaction where we didn’t have the full picture, we couldn’t get the full information quickly and we therefore realised there had to be a better way for people to look at commercial transactions and get the full picture.”

It’s often said that information is power, but the real power lies in being able to understand the data we’re being flooded with. Encompass are a good example of the new breed of business that’s helping others deal with the masses of information we’re all being inundated with.

Passion and LinkedIn – how Connect2field went global

Connect2field founder Steve Oronstein tells how a combination of passion, smart investors and LinkedIn helped his business grow.

Passion is the key to building a successful startup business believes Connect2Field‘s Steve Oronstein.

Running an IT support service is a tough game and it was the lessons Steve learned in running a PC service business during his teens gave him the passion to solve some of the industry’s problems and the idea to launch what’s become part of a global business.

“My very first business when I was nineteen was an IT support business,” Steve says. “During that business I saw it was an absolute nightmare being able to manage all those field workers, managing job sheets and invoicing customers.

“I did that for four or five years and then decided I didn’t want to do that all,” remembers Steve. “I started seeing some opportunities to do some work in job management. From the knowledge I had from the problems in the previous business, I could see there was an opportunity for a product.”

Finding international investors

Steve quickly realised there was an international market for that business and Connect To Field quickly caught the attention of global investors, “I would constantly receive emails from VCs about investing the business.”

One day Steve received a LinkedIn connection and the path to being acquired by a larger company started.

“At the time Fleetmatics came along there were two businesses that were looking to acquire the business. That happened through a LinkedIn connection.”

“A request one morning from someone from Fleetmatics wanting to connect with me and wanting to talk about a partnership. That happened very quickly and we were acquired.”

The importance of smart investors

Steve thinks investors have been a critical part of the business’ growth and not just for the capital they bring in, but also for their expertise.

“The key thing in the very beginning was to raise investment from people who could also be mentors,” says Steve.

“I formed a board with five of people with skills in different parts of the business – legal, marketing, sales, technology”

“When we went through the acquisition space it was invaluable having a board we could bounce ideas off and strategise with.”

For Steve, his advice to other entrepreneurs is to be find a problem and be passionate about solving it.

“I was very passionate about being able to provide a solution for my customers and I knew that what we were delivering would add real value to those business.”

“Finding something that you’re passionate is the number one thing and the rest of it will follow,” says Steve.

Where will the jobs come from in the internet of things?

The internet of things promises to make industry more efficient, but what will happen to employment?

One of the common worries about the internet of things and the automation of business processes is that many jobs are going to be lost as a consequence.

This is a fair concern however we need to keep in perspective just how radically employment has changed in the last century.

Concerns about technology displacing occupations is nothing new; in the eighteenth century the Luddite movement was a reaction to skilled workers being displaced by new innovations.

In an interview with GE’s Chief Economist Marco Annunziata, published in Business Spectator, we covered this topic and Marco had a valid point that the bulk of the Western world’s workforce was employed in agriculture a hundred years ago.

Today it’s less than two percent in most developed country as agriculture became heavily automated, yet most of those workers who would once have worked in the fields have productive jobs. “As an economist I look at this over a long term perspective and I’ve heard this concern about technology displacing jobs over and over again.”

Annunziata sees new roles being created, among them what he calls ‘mechanical-digital engineers’ who understand both how the actual machines work as well as the data and the software used to run and monitor them.

This isn’t to say there won’t be massive disruption – John Steinbeck’s Grapes of Wrath described the massive dislocation that happened in the United States with the first wave of agricultural mechanisation in the 1920s and the decline in rural communities is due directly to modern farms not needing the large workforces that sustained many country towns.

We can’t see where the jobs of the future will be and just roles like as Search Engine Optimisation and ecommerce experts where unheard of twenty years ago, our kids will be working in occupations we haven’t contemplated.

It’s up to us to give our kids the skills and flexibility of thinking that will let them find opportunities in a very different workplace.

Delighting the customer – the new business normal

Peter Coffee, Salesforce Vice President for Strategic Research discusses the new business normal where mobile services, collaboration, community and understanding your data are essential tasks for every manager.

Salesforce’s Executive Vice President of Strategic Reserach, Peter Coffee joined the Decoding The New Economy channel at last week’s Dreamforce conference to discuss the new normal — delighting the customer.

Coffee’s role at Salesforce is to help the company’s potential clients understand the new normals of business life. “It’s a lot of listening,” he says.

In describing the new normal, Coffee is in tune with Salesforce’s CEO Marc Benioff in seeing mobile services as being one of the key parts of how business will look in the near future.

“The fundamental statement is your mobile device is no longer an accessory,” says Coffee. “It’s the first thing you reach for in the morning and it’s the last thing you touch at night.”

“Fundamentally people are mobile centric so we need to rethink our operations.”

Continuing the social journey

It’s not just mobile services that are changing the way we do, social media continues to be companies’ weak points in Coffee’s opinion.

“There’s research that’s come out of places like MIT that shows traditional print and broadcast media are still valuable for creating awareness of your brand but the final step of turning someone from knowing who you are into deciding to do business with you is now made today only when a trusted network confirms it.”

“People don’t make that final step of buying from you until they’ve consulted their trusted advisors.”

“Another fundamental change that’s happened is that the connectivity of the customer is such that if you have a customer that’s unhappy with you for even five or ten minutes there’s a tweet or a Facebook post or a LinkedIn update just begging to leak out and damage your brand,” says Coffee.

“The closer you can get to instantaneous resolution to the issue, the better.”

Internet of machines

With the internet of machines, the ability to resolve customers’ problems instantaneously becomes more more achievable in Coffee’s opinion.

“Connecting devices is an extraordinary thing,” says Coffee. “It takes things that we used to think we understood and turns them inside out.”

“If you are working with connected products you can identify behaviours across the entire population of those productslong before they become gross enough to bother the customer.”

“You can proactively reach out to a customer and say ‘you probably haven’t noticed anything but we’d like to come around and do a little calibration on your device any time in the next three days at your convenience.'”

“Wow! That’s not service, that’s customer care. That’s positive brand equity creation.”

Delighting the customers

All of these mobile, social and internet of things technologies will give businesses the tools to delight their customers and Coffee sees that as the great challenge in the new business normal.

While many businesses will meet the challenges presented by mobile customers and their connected machines Coffee warns those who don’t are in for a painful time.

“If you do not have delighted customers you have no market.” States Coffee, “the way that you delight customers is by making sure every interaction with you leaves them happier than they were before.”

“Traditional silos of sales, service, support and marketing must be dissolved into one new entity which is proactive customer connection.”

“Companies that neglect to adopt it will discover they have customers who are sensitive to nothing but price,” warns Coffee.

Paul travelled to Dreamforce in San Francisco as a guest of Salesforce.

Building smart cities

Barcelona has a big vision for the city’s future as Deputy Mayor Antoni Vires describes.

What will the connected cities of the 21st Century look like and how will they provide service for even their most disadvantaged residents?

The latest Decoding the New Economy Video features an interview with Antoni Vives, Deputy Mayor of Barcelona, about his community’s journey to become a smart city.

What’s striking about talking with Antoni is how passionate he is about Barcelona’s future and the importance of the city building new industries around the digital economy.

Particularly notable is the administration’s vision for the city which combines Barcelona’s traditional industries, such as the port, with future technologies.

“Barcelona has to become a city of culture, creativity, knowledge but mainly fairness and well being,” says Antoni when asked on where he sees his city as being in ten years time. “I would love to see my city as a place where people live near where they work, I would love to see the city self sufficient in energy and it should be zero emission city.”

“Rather than having a pattern of PITO – ‘Product In, Trash Out’ we should move to what we call the DIDO model – ‘Data In Data Out’.”

It’s a broad view for the future which many other city and state governments will be watching closely.

IT becomes the plumbing

As the internet of everything and cloud computing takes over, IT is becoming just like the plumbing. This is a good thing.

One of the things that jumped out of last week’s smart city tour in Barcelona is that Nicholas Carr’s IT Doesn’t Matter is coming true — IT is now the plumbing.

That’s not to depreciate IT, it means the technology is now becoming so embedded in society and business that people no longer notice.

Like roads, electricity and water people assume it will be available but don’t notice the massive effort or investment required to make sure these services work.

With cloud computing, pervasive internet and connected devices, most business never need to see an IT worker.

For telco executives, IT managers and tech support people this is a blow to their egos as they always wanted their industries to be more than utilities.

In one way being a utility legitimises IT as it makes the industry more important than just a bunch of geeks playing with computers.

That also means that things have to work, ‘best effort’ services no longer cut it when you’re a utility and things have to work 99.99% of the time. Just like in plumbing.

Becoming the plumbing could be the best thing that happened to the IT industry.

MYOB’s journey into the cloud

How MYOB is responding to the cloud computing threat by moving their boxed software products onto the cloud

The big winners of the Personal Computer era were the software companies. During that time firms like Microsoft, Oracle and Adobe became some of the most profitable companies on the planet.

With the arrival of cloud computing those profits started to dry up and those software companies that did so well out of the PC era are now scrambling to develop new products to meet a very different market.

Accounting software provider MYOB is a good example of this changing industry – a business that dominated the Australian small business market and supported an army of certified consultants now finds cloud based competitors like Xero nibbling away at their industry position.

MYOB Chief Technology Officer Simon Raik-Allen describes his company’s journey to the cloud in the latest Decoding the New Economy video clip.

“The cloud has amazing benefits for small business,” says Simon. “For twenty-two years we’ve had desktop products and for the last three or four years we’ve had cloud based services.”

“It’s been a really interesting journey, we’ve been on it for three or four years now where we’re converting the company to a cloud company.”

“But it’s also a cultural journey,” Simon observes. “I love seeing how people start to think differently when stuff is in the cloud.”

“Having things in the cloud opens the opportunity for employees to start slicing and dicing data in different ways.”

“It opens up the innovation curve to what’s possible.”

Bringing partners on the journey

Like Microsoft, one of MYOB’s strengths is its partner community – in particularly the company’s twenty thousand strong Certified Consultant program.

Those consultants, like Microsoft’s partners, are seeing their traditional revenue streams challenged as their business models change, a topic discussed with Growthwise’s Steph Hinds in a previous video interview.

“Everybody takes the cloud journey at their own place,” says Simon. “For bookkeepers in particular this is an opportunity to change their business in a positive way.”

“Normally a bookkeeper would drive around and visit two, three or four customers a day and help then with their books. Now they can help twenty customers in a single day.”

Looking beyond the cloud

Simon sees more than cloud computing changing accounting software with connected devices like the Pebble Watch, voice and gesture recognition along with Near Field Communications technology all being built into MYOB and computers in the near future.

“NFC is a very powerful technology,” Simon states. “Imagine in the accounting world where you are doing your books by moving your phone.”

“In retail NFC is going to be big where you can walk up to a product, wave your phone in front of it and it will tell you about the product.”

“We are very much driven by what our clients want,” says Simon. “It comes down to the use case of will it add to our customers’ business.”

An enthusiastic advocate

One of the things that’s impressive about talking with Simon Raik-Allen is his enthusiasm for technology, whether it’s Pebble Watches, NFC enabled robots or gesture controlled accounting software.

MYOB needs that enthusiasm in its move away from the once immensely profitable box software business onto the cloud where margins are thinner, the advantages of incumbency aren’t great and the competition from well funded competitors like Xero is immense.

As with many other ventures, MYOB is dealing with a huge disruption to their core business and the challenges are immense.

Image courtesy of Morrhigan through sxc.hu