Pain for the PC industry continues

The latest PC industry sales estimates show the PC era is well and truly over

After good relatively results last quarter, the numbers have turned ugly again for the personal computer industry with both IDC and Gartner estimating the sector’s sales have collapsed by 11% and 9.5% respectively.

Of the PC manufacturers Taiwan’s Acer is the hardest hit with Gartner forecasting a 20% drop and IDC a whopping one-quarter compared to last year.

Apple were the only bright spot with Gartner expecting the company to sell 16% more PCs than the previous year.

Lenovo remain the biggest global supplier of personal computers but the company suffered a six percent drop.

While it appears the end of Windows XP support gave the sector a reprieve last year, the end of the PC era is well and truly here. The key aim now for vendors is to find a way to shore up their margins as the market shrinks – it’s a bad time to be commodity player.

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