Augmented reality ideas accelerate

Augmented reality products are about to become common as the Skulley motorcycle helmet shows.

As video technology accelerates, the push for augmented and virtual reality applications accelerates. Of the two different technologies, it looks like augmented reality is beginning to get traction in the marketplace.

One example of an augmented reality application is Skulley Systems, a motorbike helmet with a head up display similar to those in fighter jets.

The idea was the result of the company’s founder having a motorbike accident in Barcelona as he was reading a street sign. Dr Marcus Weller wanted to buy a bike helmet that displayed driving information and found there was nothing on the market.

Dr Weller is not alone in his idea of augmented reality devices, Sony have reportedly patented a contact lens that will record the details of your life and play it back to you. It’s just one of many different augmented reality ideas that inventors are proposing although Sony’s appears to be more of defensive patent ploy rather than a real product.

Skulley though doesn’t have the smart motorbike market to itself, last year Intel demonstrated their own motor bike helmet that integrates with the bike’s internal management systems.

The main difference between Sony’s patent and Skulley Systems is the motorcycle helmet is close to reality having been through a Kickstarter crowdfunding campaign, then seed and venture capital investment.

What Skulley are showing is the augmented reality applications are close to fruition, partly because ideas like visor displays are clear solutions for today’s problems. We are though only at the beginning of the roll out of both artificial and virtual reality technologies.

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The death of sport

Sports groups have always felt threatened by new technology.

In the 1960s, sports administrators refused TV replays of games because it would affect their revenue.

Sports broadcasting rights were invented.

In the 1970s, sports administrators resisted live TV coverage of games because it would affect their revenue.

Sports broadcasting rights became lucrative.

In the 1980s, sports administrators claimed TV viewers using video recorders would affect their revenue.

Sports broadcasting rights became more lucrative.

In the 1990s, sports administrators worried cable and satellite TV would affect their revenue.

Sports broadcasting rights soared.

In the 2000s, sports administrators warned the Internet would affect their revenue.

Sports broadcasting rights soared further.

In 2012, sports administrators shout that cloud computing services will affect their revenue…….

Photo courtesy of mzacha on SXC.hu

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