microsoft | Paul Wallbank - Communications Professional

Creating a retail community – A tour of Microsoft’s Sydney flagship store

Microsoft hopes to be able to build a community around its Sydney flagship retail store

Microsoft today opens the doors to its first flagship store outside of North America in Sydney, Australia. A look inside the project gives some insight into the company’s retail strategy.

Situated in Westfield’s Pitt Street Mall, the store promises “cutting-edge retail and experiential spaces that allow consumers to get hands on with products in an immersive way.” What’s immediately notable is the lack of obvious security with all the devices on display being available for customers to pick up and walk around the shop with.

Most of those devices showcase Microsoft’s various projects and alliances. Everything from XBoxes running Minecraft to Lumia phones are on display along with a range of laptops from partners such as Dell, Toshiba and Lenovo.

Notable among the devices is are the Surface Book and Surface Pro 4 along with the Microsoft Band 2 taking place of pride in the displays. As with everything else, customers can slip the wriststaps on and walk around with them. Microsoft’s representatives were coy on how they will prevent the less honest walking out the store with them.

Acting as a store greeter, the Answer Desk is the hub of store where representatives direct traffic whether it’s technical support – which like the Apple Genius Bar is provided free – sales, or directions to events in the upstairs community theatre.

Welcome to the Microsoft Store Answers Desk

Community is a big theme in the store and the company announced $4.8 million in software and technology grants to 11 not-for-profit Australian organisations to coincide with the shop’s opening.

That emphasis on ‘community’ is reflected in this quote from the company’s press release;

“Our new flagship store is here to showcase the very best of Microsoft to the local community and we are delighted Sydney has been chosen as its home,” said Pip Marlow, managing director, Microsoft Australia. “This is a key part of our commitment to delivering a truly interactive retail experience that gives customers, partners and community organisations the opportunity to see, experience and do great things, all made possible by Microsoft technology.”

Pip Marlow sees the upstairs community room as being an opportunity to engage with various school, business and technology groups. The space itself is a little cramped, however it can be isolated from the store’s general hubbub, unlike the Apple Store’s equivalent space.

Overall the store is modernistic but somewhat cramped and should the store be successful congestion is going to be a real problem, particularly around the Answer Desk and the narrow stairwell which, like its Apple competitor two blocks away, features a translucent stairwell.

In comparison to both the nearby Apple and Telstra stores, the Microsoft Showcase is surprisingly low tech with its retail experience. While the assistants will have mobile Point Of Sale terminals there’s little in the way of location technologies and contactless payments.

Overall the Microsoft Store comes across as a touch crowded and, dare one say, a little old school retail. As a showcase for the company’s products, it’s probably no more impressive than those of the better retailers.

However if Pip Marlow’s aim of building a community around Microsoft’s products is successful, that could prove to be the long term winning strategy for the company.

Reinventing Microsoft in the age of cloud computing

Microsoft’s CEO Satya Nadella seems genuine in his push for cloud services and alliances, but there’s still a lot of marketing speak wrapped up

“Why does Microsoft exist?” Asked the company’s founder Satya Nadella at the Dreamforce 2015 conference.

Nadella has asked this question before and his answer at the San Francisco event was that Microsoft exists to empower people through technology, something that Bill Gates and Paul Allen envisaged in the mid 1970s when they founded new startup.

To show how he sees Microsoft’s position in the modern workplace, Nadella gave a not completely flawless demonstration of Microsoft’s integration with Salesforce.

The products Nadella pushed were Windows Phone and Windows 10, which he claims to be part of a major change in businesses with data transforming the way we work.

Interestingly, he framed the Windows 10 IoT strategy around endpoint security. While there are millions of vulnerable devices, it’s not clear shipping them with Microsoft’s firmware will resolve the problem.

“What’s the big technology shift? It’s how we use the data.” Nadella proclaimed in laying out how he sees a data culture transforming the places we work.

A Grand Pivot

Microsoft itself is dealing with a cultural transformation with the company shifting across to cloud based subscription services. “The thing that it’s done for us is it’s not a one-for-one move. It’s not like we’re just moving Exchange on premise to Exchange as a Service, it changes the value proposition for the customers.”

Nadella sees those cloud services as an opportunity to sell more products – and add more value – to customers, particularly small businesses.

The CEO’s role

A business’ success relies upon its culture and Nadella sees the role of the CEO as being about curating that culture, “I always ask what it is that defines us.”

Part of that culture is about becoming customer focused which involves thinking outside of one company’s products or silos, “how is our industry going to succeed? It’s going to succeed if we can add value our customers. Our customers are going to make choices that aren’t homogenous.”

Those varied choices are what’s driving Microsoft’s current push into alliances. “If we are going to realise the power of technology, then these partnerships will amplify that,” says Nadella.

While there were nuggets of truth in Nadella’s presentation, there was also a lot of truisms and somewhat meaningless slogans. While Microsoft’s push onto the cloud and into alliances that were once considered unholy might be genuine, it’s hard not to think there’s still a lot of marketing speak wrapped around it.

Mimecast and the future of email

Email continues to the key computer business application says Mimecast’s CEO Peter Bauer

Email remains the biggest business app in the world says Peter Bauer, the CEO and co-founder of mail management service Mimecast.

Boston based, South African born Bauer founded his company to “make email safer for business” and after launching in his home country and attracting 14,000 customers and spoke in Sydney about his company and how email is changing in the world of the cloud.

In many respects email is one of those applications – like SMS – that happened by accident. In it’s early days no-one intended or expected those messaging systems to become key communications services.

“I started my IT career in the mid-1990s as an e-mail systems engineer and if you think back to the mid 90s no business cared much about email at all,” says Bauer who believes the experience gave him a unique perspective to how the service evolved into a key business application.

Over the next ten years Bauer saw how email became the personal filing systems for most workers and put systems under pressure as companies had to manage large file stores with the associated compliance and discovery risks.

The security risks too were huge as email became the preferred malware delivery system as virus and spyware writers used infected messages to get onto users’ systems, a problem that has become worse as ransomware and phishing attacks have become common.

“Because business operations and process became dependent upon email, it became necessary to make the service highly available,” says Bauer in emphasising how important it has become to most large and small enterprises.

Even with the shift to the cloud, most companies have remained with email with companies moving to Microsoft’s Office365 – Bauer claims the take up has doubled in the last twelve months. Google’s Apps are gaining traction in the small end of the industry but the enterprises are really wedded to the Microsoft platform.

Bauer sees that shift to cloud based services as changing the risk profile for businesses and this is another opportunity for his business.

Email faces a number of challenges as social media and instant messaging apps become preferred communications tools for younger groups while some businesses are banning email.

For the moment though, it looks like the service is safe as companies remain wedded to email as the preferred form of business communication.

Putting machine learning into wine

Two South Australian students are showing how the wine industry can use machine learning and cloud computing

As we gather more data, the opportunities to apply it become wider. A good example of this is Seer Insights, a South Australian company started by pair of university students that calculates the likely grape yields for vineyards.

Seer Insights’ product Grapebrain is made up of two components, a mobile app that the farmer uses to count the grape clusters on the vines and then a cloud service that analyses the data and produces web based reports for the farmers.

The current methods are notoriously unreliable with Seer Insights estimating mistakes cost the Australian viticulture industry $200 million a year as harvests are miscalculated resulting in either rotting fruit or wasted contractor fees.

Born in an elevator

Seer’s founders, Harry Lucas and Liam Ellul, started the business after a chance meeting on their university campus. “We started off doing this after being stuck in a lift together,” remembers Liam. “Originally we were looking at the hyper-spectrum imaging for broadacre farming but when we started looking at the problems we ended up talking to wine organisations about this.”

“The technology predicts how many grapes will be coming off the vineyards at the end of the season to enable people to sort out their finances,” Harry says. “The growth process grapes go through is difficult to model so we use machine learning to do that.”

For both the founders having an off the shelf product, in this case Microsoft’s machine learning tools, to run the data analysis made it relatively easy to launch the product.

As a winner of Microsoft’s Tech eChallenge, the startup has won a trip to the United States as well as being profiled by the company as a machine learning case study.

Over time as these tools become more accessible to small companies we’ll see more businesses accessing machine learning services to enhance their operations.

As companies face the waves of data flowing into their businesses over the next decade, it will be those who manage it well and gather valuable insights from their information that will be the winners.

Google’s Missed Revolution

Google may pay a high price for the failure of its social media platform

The slow demise of Google Plus has been painful to watch as the service is slowly wound back ahead of its inevitable quiet burial.

Mashable’s Seth Fiegerman has a deep look at what went wrong for Google’s nascent social media platform.

Adding to the company’s distress, early Google+ adopter and advocate Thomas Hawk posted on Facebook his requiem for the service citing how the organisation seemed to lose interest in the product and the departure of Vic Gundotra sealed its fate.

Google’s Corporate ADD

Hawk is particularly scathing about Google’s prospects of being trusted again by developers and the marketplace. “By quitting early, Google lost what little goodwill they might have to seed something in the future,” he says. “Who will ever take Google serious with social again?”

Once again we see the effects of Google’s corporate Attention Deficit Disorder and the message to developers and evangelists is clear – be very careful in devoting too many resources to any new product from the company.

Google Plus’ decline though signals something far more serious for the company however – it may well have missed some of the most serious shifts in its marketplace.

The SoLoMo opportunity

Four years ago when the service was launched with great fanfare SoLoMo was one of the key buzzwords and it was understandable for Google to want a slice of it. Unfortunately the company found that even an business as big as Google can’t force change by management diktat.

SoLoMo – Social, Local and Mobile – were seen as the big market growth areas and Google’s footprint in all of those spaces was poor. Although Google Places was leading the local search market at the time.

Google+ was intended to solve at least the social problem with the added advantage of overlaying personal information onto the already comprehensive ‘knowledge graph’ it’s gathered on users.

Four years later it’s clear Google Plus is a failure and much of that is due to the project being driven from the top down. From its launch the project was about meeting management imperatives and it’s notable in the company’s announcements about the service how little mention users get.

Google’s price of failure

The problem now for Google is they have wasted four years on the failed product at a time when Facebook have become the dominant social media platform and have successfully adapted the service to the mobile world.

Even in Local search, Facebook are making strong inroads into local business advertising, an area Google had the advantage by tying together maps and local search but lost because of inaction and bureaucracy.

A costly distraction

The Google+ distraction means the company has missed the entire SoLoMo opportunity and squandered the one area where they had a massive head start.

Google now face a future where their key advantage is stranded on the desktop without serious integration into social media. At the same time their ambitions to run a payments service seems stalled as well.

Whether Google+ turns out to be as strategic a mistake for the search engine giant as Windows Vista was for Microsoft remains to be seen but the similarity between the two companies stuck with declining desktop based business models in a world of mobile consumers is striking.

Businesses and the Windows 10 upgrade

Microsoft’s new operating system is impressive and free but should businesses jump at the Windows 10 offer?

Last night Microsoft formally launched Windows 10, the company’s latest desktop operating system.

A decade ago a new Microsoft operating system would have had people queuing at computer shops all night but today, in a world of cloud computing, what software runs on a computer has become less important to users.

To entice users onto the new operating system, Microsoft are making the upgrade to Windows 10 free for the next year to those using the earlier versions 8 and 7 and many will have noticed the messages appearing on their computers over the past few weeks.

Windows 10 is a good system, Microsoft has learned from the user unfriendly missteps of Windows 8 and added features that make the system smoother and takes advantage of the desktop computers’ power.

Microsoft have also continued with their philosophy of providing a system that works on all sizes of devices from smartphones to large monitor PCs and Windows 10 adapts to the needs and use patterns of the different screens.

That Windows 10 works on smartphones is less of a pressing matter given Microsoft’s attempts to crack the mobile market have been unsuccessfully and Windows phones languish with a tiny market share.

For business users, the question is whether to take advantage of the upgrade. The short answer is maybe if use cloud based services in your company and wait if you have desktop applications that rely on Windows.

Should you have applications that run on desktops and servers in your office then it’s essential to wait and see if your software runs properly on Windows 10. You’ll need to talk to the program’s supplier and your IT support person. Generally the advice is to wait a few months to iron out any bugs.

If you’re using cloud services then the operating system running on your computer is largely irrelevant as long as you have a modern web browser. Microsoft’s new Edge web browser that’s built into Windows 10 so far appears to be a fast and capable piece of software that’s an improvement on the much maligned Internet Explorer that still lurks on the system for backwards compatibly reasons.

Upgrading though isn’t without its risks, sometimes things go wrong and even the best planned transition doesn’t always work out and generally most cautious IT advisors will take the attitude “if it ain’t broke, don’t fix it.”

One other potential trap is in hardware. It may be that some printers, cameras and other hardware doesn’t have the right drivers for the new system so while the software upgrade is free, you may end up having to stump up a few hundred dollars for new peripherals.

For businesses users, if things ain’t broke and the existing computers are working well then the upgrade to Windows 10 is adding unnecessary complexity to the office and it’s probably best to hold off the transition until new computers are needed.

Security, smartcars and Microsoft Windows – ABC Nightlife July 2015

Security problems with smartcars and dating sites along with asking if a new version of Microsoft Windows matters any more

Security problems with smartcars and dating sites along with asking if a new version of Microsoft Windows matters any more are the topics for July’s Nightlife tech spot.

Paul Wallbank regularly joins Tony Delroy on ABC Nightlife on to discuss how technology affects your business and life.

If you missed this month’s show, you can listen to the program through the ABC website.

July’s Nightlife

A decade ago people lined up all night for a new version of the Windows operating system. Next week Microsoft will be launching Windows 10 to an indifferent market place, does what was once the world’s biggest software company matter anymore in a world of smartphones, connected cars and cloud computing?

Some of the questions we’ll be answering include.

So what are Microsoft announcing next week?
What happened to Windows 9?
Does Windows really matter any more?
The internet has changed things but not always for the better. What about connected cars being hacked?
Is this a bigger problem than just connected cars when we’re seeing things like kettles being wired up to the internet?
Of course it’s not just cars suffering problems on the Internet, adult dating site Ashley Madison has had potentially 37 million customers’ details leaked online.
Could this happen to any business? How do we protect ourselves?

Listeners’ questions

A few of the questions from listeners couldn’t be answered on air.

Running Flash of iPhones and iPads: Steve Jobs’ hatred of Adobe Flash was legendary and as consequence iOS devices like the iPhone and iPad don’t come with the ability to run the software. That’s a problem for those who need Flash for some packages.

The Puffin web browser gives iPad and iPhone users the ability to use Flash on their devices and is available from the iTunes store.

Securing Android: While smartphones are less prone to viruses and malware than personal computers, they still are at risk. For Android users there is no shortage of choice for security packages, some of which include;

Android power hogs: A downside with smartphone apps is they can drain battery life. One excellent feature on Android phones is the ability to easily check what’s using your juice.

Open device settings
Scroll to “about phone”
Click on “battery use”

Join us

Tune in on your local ABC radio station from 10pm Australian Eastern Summer time or listen online at www.abc.net.au/nightlife.

We’d love to hear your views so join the conversation with your on-air questions, ideas or comments; phone in on 1300 800 222 within Australia or +61 2 8333 1000 from outside Australia.

You can SMS Nightlife’s talkback on 19922702, or through twitter to@paulwallbank using the #abcnightlife hashtag or visit the Nightlife Facebook page.

Windows Phone goes out the window

Microsoft culls Windows Phone to sharpen focus but risks leaving gaps

Yesterday we looked at how Sony claim to be sticking with mobile phones, today Microsoft CEO Satya Nadella has announced major cutbacks for the Windows Phone division with Mary Jo Foley reporting in ZDNet that the company’s Finnish operation – containing the bulk of the Nokia operations the company acquired two years ago – is to lose half its staff.

Microsoft’s strategy around Windows Phone has always been problematic but should the company be winding down the product then it leaves a hole in the strategy of running Windows on all devices.

The bigger picture however may be that Nadella recognises the mobile phone hardware market offers little in profits and growth compared to the company’s cloud services and the potential for IoT products although the CEO claims devices are still part of the future.

In the near term, we will run a more effective phone portfolio, with better products and speed to market given the recently formed Windows and Devices Group. We plan to narrow our focus to three customer segments where we can make unique contributions and where we can differentiate through the combination of our hardware and software. We’ll bring business customers the best management, security and productivity experiences they need; value phone buyers the communications services they want; and Windows fans the flagship devices they’ll love.

The culling of Microsoft’s product lines may well focus the company ahead of Windows 10’s launch however it also risks leaving critical gaps in the market.

Shifting Microsoft’s culture

Microsoft CEO Satya Nadella continues to grapple with changing the company’s culture

“What would be lost if we disappeared?” is the question Microsoft CEO Satya Nadella claims is driving the company’s direction in his latest memo to employees.

In the email obtained by website Geekwire, Nadella told his staff redefining the company’s culture is key to success, “we can do magical things when we come together with a shared mission, clear strategy, and a culture that brings out the best in us individually and collectively.”

That culture though is not static and Nadella is describes how the company needs to focus on helping its customers through its cloud and Windows based products.

For Microsoft this is not new, the change from a desktop and server based licensing business to one dependent upon cloud subscription services has been a huge change for the business since the iPhone was released nearly a decade ago.

The challenge for Nadella however is to keep revenues coming in as the river of gold that was Microsoft’s Windows licenses slowly dries up.

One of the biggest changes to Microsoft’s culture could be in coming to terms that it isn’t such a huge and powerful corporation any more.

Windows 10 release date announced

The launch of date of Windows 10, possible Microsoft’s last operating system, has been set for July 29

Possibly Microsoft’s last big operating system release, Windows 10 will be available on July 29 the company announced today.

The product, which will be a free upgrade for Windows 7 and 8.1 users, has an OEM price tag of $109 for the home edition and $149 for the professional version according the Newegg website.

For Microsoft, the race will be on to get Windows 10 onto as many devices as possible to meet its ambitious targets. How it goes with phones and Internet of Things devices remains to be see.

Seven flavours of Windows

Microsoft’s latest Windows roadmap may well be the last hurrah of the old software licensing model

In a post on Microsoft’s blog the company’s VP for Windows, Tony Prophet, yesterday laid out the final line up of the upcoming Windows 10 software.

As previously, Microsoft have decided to spoil the market with choice, offering Home, Pro, Enterprise and Education versions of the operating system along with two different versions of the mobile package and a stripped down product for Internet of Things devices.

In many respects this is Microsoft desperately holding onto the old model of operating systems where a consumer version bundled into a commodity PC offered less than an Enterprise version supplied as part of a lucrative corporate license.

That model still works – Microsoft’s licensing revenue was $19 billion last year – although it is in slow decline although the problem is operating systems are now commoditised and the old position of dominance in the PC industry doesn’t work in a world of cheap, lightweight devices interacting with cloud based services.

One theory running around the tech industry at the moment is that Windows 10 will be the last Microsoft operating system, if that’s true then today’s seven flavours of the software is the last grab at the old licensing model.

Winning the cloud

The cloud computing war may have been won but the battles for profit continue.

“The cloud has won, the argument is over and any software company that hasn’t moved onto the cloud is doomed,” stated Netsuite CEO Zack Nelson at the Suiteworld 2015 conference in San Jose this week.

Nelson and Netsuite certainly can say their software is selling with revenues increasing thirty percent over the last year, although the company’s overall losses were the same as a year earlier at $22 million.

As with all conferences the focus was on big product announcements with Netsuite showcasing their enhanced Point of Sale services, European data centres and their alliance with Microsoft.

Microsoft become partners

The video appearance of Microsoft CEO Satya Nadella to announce the partnership covering Azure web services and Office 365 is another step by Nadella to move Microsoft into strategic relationships with key cloud computing companies following another with Dropbox last month and with Netsuite’s fierce rival Salesforce last year.

For Netsuite the partnership offers the opportunity to integrate more tightly into Microsoft’s office productivity and enterprise tools that have been clawing their way back in marketshare after sustained attacks from Google and other cloud services.

In the product offerings, Netsuite was showing its push into ecommerce and retail showing off both its Point Of Sale system and its site builder capabilities with the big boast their back end services are “faster than Amazon’s.”

Taking the game up to Amazon is a big boast and it will be worthwhile seeing how the Seattle based giant responds, certainly for Netsuite’s customers having an e-commerce system that can match the industry leader will be a big attraction.

Rolling out the data centers

Data centers are always an issue for cloud computing services with the questions of redundancy, data sovereignty and latency being raised. The announcement that Netsuite will be opening centres in Europe will help the company in those growth markets.

For the Asia Pacific, there are no immediate plans for data centers in the region but the company’s main push is on developing deeper relationships into the Chinese markets with resellers and partners.

The international push is important for Netsuite with the proportion of its non-US revenues being stuck at just over a quarter for each of the last three years with Craig Sullivan, the company’s Senior Vice President for Enterprise & International Products, flagging China, Brazil and Germany as key growth markets in the coming years.

A native look and feel

In all three countries the company is betting on partners growing market share through a Most Valued Players and reseller programs aided by the company’s claim the software works natively in 19 different languages.

“We want international users feel like NetSuite was designed for them,” is Sullivan’s ambition for the service’s global operations.

Cloud computing may have won the software wars but there’s still plenty of battles to be fought over who will make the profits from the online software market, a fight not helped by evolving business models.

Suiteworld was a good demonstration of what Netsuite is hoping to fight that battle with. Whether it’s enough to succeed either as a company or a takeover target remains to be seen.