I met a business owner last week who complained other business at his local chamber of commerce meetings spent most of their exchanging business cards.
He couldn’t see this was the point of a local chamber of commerce; to meet and get to know the other businesses in your community.
Community is what business is about. Every business, big and small, is part of a community. Put those communities together and we have a society.
Running a business is a social endeavour above everything else and networking is one a required skill. Some of us do it well while many of us do it poorly.
But you still have to do it.
If you have a problem networking, or you don’t like exchanging business cards, then you need to hire or partner with someone who does.