While at the Sydney CeBIT last week, a speaker made a comment about how getting managers to accept social media is a big step given many proudly complain they know nothing about computers and care even less.
A few days later when flying down to Melbourne for the Future Summit, I read an article by Glenn Wheeler telling how he smashed his computer after getting a virus, an act he said “sent a warm feeling through my body.”
Bizarre.
I’ve long lost count of the people who tell me they are proud to know nothing about computers but I still get rattled by people who are openly and proudly hostile to technology.
The problem for these people is they are being left behind, just like the Luddites they are well on their way to becoming a historical curiousity.
That’s fine for Glenn and other individuals, it’s good not to know anything about anything if you wish to be ignorant. But a business that chooses to ignore technology is quickly losing ground to smarter competitors.
Ignorance isn’t a good look at any time, but it’s even worse when it’s killing your business.
Good observation Paul, and one we are struggling with.
We have a web based application that helps businesses manage their professional services procurement, but many businesses seem confused by how it will benefit them.
As a result, instead of just selling the concept, we are educating them about how technology can help them in this space.
I look forward to the day when innovation and new technology is embraced, rather than put off until ‘other people are using it’.
Regards,
Mark