Group buying: A boom gone bust?

Has the heat gone out of the group buying market?

Groupon is the leader in the goup buying market

I’d forgotten I had appeared in this segment on India’s Economic Times about the end of the group buying boom.

While the group buying boom may have come to an end, it’s still a useful tool. Hopefully we’ll see businesses using it cleverly rather than offering silly and suicidal deals.

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Author: Paul Wallbank

Paul Wallbank is a speaker and writer charting how technology is changing society and business. Paul has four regular technology advice radio programs on ABC, a weekly column on the smartcompany.com.au website and has published seven books.

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