design | Paul Wallbank - Communications Professional

How design will change the world of business

Changes to the world of design are going to have an effect on all businesses

“I always believe small companies usually illustrate big shifts faster than larger companies. In many ways big companies are responding to the shifts being driven by smaller businesses,” says Andrew Anagnost, the Senior Vice President of Industry Strategy and Marketing at Autodesk.

Anagnost was talking the Dreamforce media contingent after a tour of his company’s San Francisco Gallery where possibilities of today’s design and manufacturing tools are displayed.

Those possibilities are changing business, not just in design but across most industries as the means of financing and building new projects changes along with consumer demand as production methods change.

Anagnost breaks these changes into four major trends – the way things are designed, how they are produced, the nature of demand in a world where things can personalised and the very notion of what a product is.

“What people expect in from products today is very different.”

A supercomputer at your fingertips

“Every generation brings something new to design,” says Anagnost. “Imagine the generation that grew up with social media, online gaming, all the things that previous generations did not grow up with.”

This generation will be more collaborative and the idea of working in fluid, unstructured groups where many of the members will never physically meet anywhere.

Cloud computing is the other factor Anagnost sees as changing design as “it puts a supercomputer behind every screen”, which brings to the desktop great power in testing designs. “The designer gets a chance to explore options they couldn’t access before.”

That supercomputer at your fingertips changes all businesses, giving them processing power to carry out complex analytical tasks and modelling in all industries.

Financing the change

Another change to the production process is how people are financing their products. Increasingly platforms like Kickstarter are creating new ways for entrepreneurs to raise funds and also to test the market for a product before investing money and time.

“Before people would have to pitch their ideas to a larger manufacturer, an investor or a VC but now they can pitch it to anyone,” says Anagnost. “The means of financing products is now changing.”

The new means of production

‘Fabless manufacturing’ promises to change manufacturing by reducing the need for massive factories as micr0-factories start to change the economics of making products. These miniaturised robot factories are easily configurable and can be located locally rather than across the country of oceans.

Coupled with 3D printing, again it becomes cheaper and quicker to bring products to market and changes the dynamics of getting goods to market. “When it gets cheaper to deliver a complex product, the field gets levelled and more people can deliver innovative products to market,” says Anagnost.

The other trend within manufacturing is prefabricated assembly. While nothing new, improved design tools and manufacturing methods are making it easier and more efficient to assemble things like buildings onsite, coupled with 3D printing this is going to see massive changes in sectors like the construction industry.

Generational changes

Changing manufacturing and designs creates changed consumer expectations, as design becomes more accessible and personalisations easier customers are increasingly going to want products that meet their specific tastes and needs.

Another aspect to this is generational change, where younger consumers expect personalised products and don’t identify the same way with major brands as their grandparents and parents did.

“We’re going to see a move from rampant consumerism to a more selective consumerism,” says Anagnost.

This means markets are going to be far more volatile as the brand loyalty erodes in the face of a demanding customer. You’re only as good as the last conversation you had with your customer and if they aren’t happy they’ll go elsewhere.

Connected devices

The final factor Anagnost sees is the world of connected devices, increasingly consumers will demand products that have online functionality built in.

Increasingly we’re seeing this with motor cars and in the near future we’ll be seeing devices as diverse as motorcycle helmets and light bulbs being shipped with networked capabilities.

“Everything in your home is going to be connected in some way and people are going to have that expectation they will be,” says Anagnost. “Sensors are getting cheaper and cheaper and cheaper. There’s an assumption of connectivity.”

What Anagnost and Autodesk are flagging is business is changing, barriers we thought were unsurmountable are increasingly falling. For every industry, easily accessible computing and manufacturing power is changing the competitive landscape.

Paul travelled to San Francisco as guest of Salesforce.

Project Ara starts looking lonely

It may be Google’s Project Ara is about to become the latest victim of the company’s attention deficit disorder.

Two years ago this site interviewed New Deal Design’s Gadi Amit about Google’s Project Ara.

Project Ara is an experiment in creating a modular phone where users can customise their devices by adding or removing components.

PC World now reports the mooted soft launch for the Project Ara phone in Puerto Rico has been cancelled.

While Google aren’t saying the project has been shut down, the sporadic and cryptic messages around Ara don’t bode well given the way the company loses interest in and then abandons products.

If it is being abandoned, it will be interesting to see where the intellectual property from the project ends up.

Facebook’s and Google’s enlightened self interest

Facebook and Google both put their users first in their latest updates. It’s something other business should consider.

Over the last few weeks much has been written about Google’s mobile search update that went live on Wednesday, some said it would be the death of small business on the internet while others claimed it would be the end of corporates online.

While all the focus has been on Google’s search changes Facebook quietly made a change that will probably be more vexing for many businesses.

Both Facebook and Google are struggling with making their services more useful for users, with the Google changes the intention is to make search on mobile devices more useful in giving preference to websites that work on smaller screens.

In a post on Google’s webmaster blog, Developer Programs Tech Lead Maile Ohye answered the basic questions about the search engine changes which dispelled much of the hysteria and myths about the update. The main point of Ohye’s post is that Google want to show users useful information.

Facebook have a similar problem, they have to balance the often competing interests of their users and advertisers with the main aim being keeping visitors on their site for as long as possible.

The objective of keeping users engaged is the reason for a series of tweaks Facebook announced this week that change the newsfeed visitors see.

The goal of News Feed is to show you the content that matters to you. This means we need to give you the right mix of updates from friends and public figures, publishers, businesses and community organizations you are connected to. This balance is different for everyone depending on what people are most interested in learning about every day. As more people and pages are sharing more content, we need to keep improving News Feed to get this balance right.

Facebook are putting their users priorities first in making sure the news feed is interesting and relevant, which the company believes will entice visitors to spend longer on the site and make advertising more attractive.

If it works then it’s a win for Facebook, their users and those who pay to advertise on the site. Again though, the losers are the companies and brands not advertising who thought they could get views by the quality of their content.

Unless the content is very good, those companies not paying Facebook are in for more disappointment as their reach collapses even further than its current pathetic rates.

Google’s change too is something that puts users first; rather than dumping mobile web surfers onto an unreadable page, they are making sure people get to sites that are useful.

In many ways Google is only encouraging what has been best practice for at least five years, that every site should work equally well on mobile devices as they do on desktop computers.

What Facebook and Google are showing us is the value of putting users’ needs first. If your guests are happy then your business model has a much better chance of succeeding, regardless of who the eventual customer is.

Making business more user friendly should be a priority for all companies in a competitive world.

Prefabricating change in the construction industry

Prefabrication and 3D printing promise to radically change the construction industry.

One of the industries being dramatically reinvented by China is the construction sector as the nation’s demand on labor and materials puts stresses on the economy.

An answer local developers and builders have found to these constraints has been to turn to prefabricated construction.

While prefab building isn’t new, Chinese builders are pushing the techniques of designing, manufacturing and assembling the structures.

In Changsha, the capital of southern China’s Hunan Province, local construction company Broad Group built a 57-story building using 1200 in 19 days.

Coupled with large scale 3D printing and computerised design tools, the Chinese builders are redefining the construction industry with methods that are far more efficient and less labor intensive.

For companies, and countries, that depend upon the construction industry for employment and profit these techniques could be another disruption.

Again we’re seeing there are few industries immune from major disruption as technology changes business.

Apple Watch shows us the limits of 3D printing and crowdfunding

Ahead of its launch the Apple watch has been criticised for its price and upmarket focus but the product shows what it costs to manufacture high quality goods along with the limitations of both 3D printing and crowdfunding.

In its Watch Craftsmanship videos Apple shows off some of the workmanship that goes into manufacturing the device and the Atomic Delights blog has a deep look at the processes and the design decisions behind the company’s choice of techniques.

What Apple’s series shows is that making top end devices is capital intensive and very, very hard. It also puts lie to the idea that raising a few thousand, or even million, dollars on Kickstarter will get a luxury item to market.

Greg Koenigin, the author of the Atomic Delights blog, gushes about Apple’s attention to detail and high quality manufacturing.

I see these videos and I see a process that could only have been created by a team looking to execute on a level far beyond what was necessary or what will be noticed. This isn’t a supply chain, it is a ritual Apple is performing to bring themselves up to the standards necessary to compete against companies with centuries of experience.

It’s clear Apple isn’t stepping back or making any compromises in making its mark on the watch industry, even though the entire global market for timepieces is less than one quarter’s income from the iPhone.

At the other end of the market the 3D printing revolution continues with Feetz raising $3 million for its customised shoemaking operation.

While Feetz is an impressive and quirky business with great promise it shows the rough-and-ready face of the makers’ movement and the businesses relying on 3D printing services, it’s a world away from the Apple Watch.

While both crowdfunding and 3D printing are going to have a massive effect on business and manufacturing, the truth is that other manufacturing methods are still going to be used by deep pocketed companies. Nothing is ever as simple as we think.

Links of the day – redesigning the car and South China Mall.

Interesting links include Mercedes’ vision of a driverless car, an analysis of the ill fated South China Mall’s flaws and how Amazon is reorganising its R&D efforts after the failure of the Amazon Fire.

The CES extravaganza continues in Las Vegas with a wave of announcement, most of which I’m ignoring, however the motor industry continues to show off new developments with Mercedes displaying their vision of how a driverless car will look.

Other interesting links today include an analysis of the ill fated South China Mall’s flaws and how Amazon is reorganising its R&D efforts after the failure of the Amazon Fire.

Mercedes redesigns the car

A little while back I suggested that we could do better in redesigning the driverless car – Mercedes have gone ahead and done it.

Mercedes’ redesign of the driverless car indicates just what can be done when we rethink what passengers will need in the vehicles of the future.

Ford recalls a vehicle for a UI upgrade

Ford has recalled its Lincoln MKC SUV models for a software upgrade after discovering drivers were shutting down the cars by accident.

What’s notable with this story is how software changes are now one of the main reasons for recalling vehicles and how design flaws in an automobile’s computer programs are relatively quickly discovered and resolved.

We will probably find in the near future car manufacturers will carry out the upgrades remotely rather than ask owners to bring their vehicles into dealerships.

A long running security flaw is exposed

In August 2013 a security researcher warned UK online greeting card vendor Moonpig that its system exposed up to six million users’ account and financial details. Until Monday the company had ignored him. This is a tale of classic management disregard for customer security and one area where business culture needs to dramatically change.

Rumours of an AOL – Verizon merger

It’s a speculative story but if a merger between US telco Verizon and former internet giant AOL goes ahead it may mark another wave of telcos moving into content services, although it’s hard not to think that Verizon could spend its money more wisely.

After a flop, Amazon restructures its R&D

The Amazon Fire was by all measures a miserable flop as a smartphone however it seems the company learned some important lessons from the device’s market failures. Instead of abandoning its research efforts, the online behemoth is increasing it’s R&D budget and reorganising its development division.

Design fails of the South China Mall

South China Mall just south of Guangzhou has been the poster child of Chinese malinvestment during the nation’s current boom. In a blog post from 2011, a shopping mall expert visits the development and points out the major design faults in the complex which may well have doomed the project from the beginning.

3D Printing promises to change architecture and building

Large scale 3D printing is about to radically change the building industry

One of the longest running large scale 3D printing projects is based at the UK’s Loughborough University where since 2007 researchers have been working on developing the technology’s applications to the construction industry.

Loughborough’s technology, named Freeform, offers faster and more flexible ways of casting concrete and building structures using a computer controlled concrete pouring system. For property developers the attraction is cheaper buildings while for architects the technologies offer more innovative structures.

In late November the team announced a venture with Swedish building company Skanska SA to develop the world’s first commercial concrete printing robot.

The venture, which will include collaborations with companies including iconic UK architects Foster and Partners, Buchan Concrete, Scandinavian contracting giant ABB and Lafarge Tarmac, aims to have the first commercially available robot printer available by mid 2016.

Competing with the European venture is Chinese company WinSun who earlier this year showcased its 3D printer capable of producing ten houses every 24 hours. An interesting aspect of WinSun’s project is that the printing rig was build out of existing parts and controlled by an off the shelf Computer Aided Design and Manufacturing software system.

While the Chinese results are relatively crude, they show the potential for the technology. The economics of the WinSun project are enhanced by using waste building site material for the concrete which only increases the attraction of these machines to cost conscious property developers.

The Chinese and British are not just the only countries working on these technologies, in the Netherlands the 3D Print Canal House shows how techniques and materials are being developed while in the United States the University of Southern California’s Contour Crafting project is looking at how to use large scale 3D printing in a range of construction scenarios including building space colonies.

While using moon dust to build structures in space is some way off, both Freeform and WinSun show what will become commonplace on building sites in the near future.

These technologies promise to radically change architecture and the building industry with ramifications for jobs and the economics of building structures. 3D printing buildings is another example of how industries and employment will be very different by the middle of this century.

For businesses, it’s another example of how managers have to prepare for very different marketplaces.

Builder image courtesy of thesaint through Freemimages.com

Navigating a platform shift

Technology had dramatically changed the design industry, how does a company like Autodesk adapt?

One of the companies that defined the desktop computing revolution in the 1990s was Autodesk.

The company’s AutoCAD program bought Computer Aided Design to the masses and probably was the single main reason for the extinction of the drawing board in design offices.

In the post-PC world Autodesk itself is having to deal with a dramatically changed market as software moves onto the cloud, workplaces become more collaborative and the computing world becomes based upon mobile devices rather than static desktop computers.

As Autodesk’s Asia Pacific Senior Vice President, Pat Williams, described at the Autodesk University Extension in Sydney today there are three major disruptions happening to industry in general; to production, consumption and connections.

Disrupting design

“Technology and expectations are empowering users and disrupting how things are made,” Williams told the audience as he demonstrated Autodesk’s range of design, simulation and rendering tools that the company hopes will keep it ahead of a rapidly changing marketplace.

“How we make things and bring them to market is changing,” says Williams. “We simply don’t design, manufacture or even imagine the as-built environment as we have in the past.”

“The other thing that’s changing is how we connect and share ideas, which changes the way we create. No longer is the lone designer a reality we can live with any more.”

Along with connections between workers changing production and consumers sharing their experiences creating new consumption patterns, Williams also sees the connectivity between devices and materials as changing the way things are designed and manufactured.

“The way things connect with each other interconnect and relate is deeper than ever before. It’s getting easier to create complex systems that talk to each other and the design and physical use depends upon their interconnectivity.”

Williams echoes the ideas of designer Gadi Amit and materials engineer Skylar Tibbits on how smart materials are going to change manufacturing and design.

3D printing drives change

One of the big drivers of change in the design industry is 3D printing that allows both more complex components to be manufactured and will change some industries — most notably the construction industry as bricklaying, concrete pouring and formwork can be done by large scale printing.

Given the influence of the 3D printing, it’s not surprising that Autodesk have launched a hundred million dollar investment fund to help startups leverage the new technologies.

As one of the companies that benefited from the desktop PC revolution, Autodesk are finding themselves having to adapt to a very different marketplace. Their cloud based products will need to be nimble to succeed to in a very demanding and volatile marketplace.

iPhone ME — Apple risks becoming the new Microsoft

Is Apple’s current inattention to detail a worrying trend?

It’s been a tough week for Apple, after the spectacular launch of the iPhone 6 the company has had two humiliating and worrying setbacks that indicate standards may be slipping at the once untouchable giant.

The iPhone 6 Plus should have been a triumph, and for a while it was, but the news the phones bend and distort has tarnished the product.

Compounding the bendable phone problem are the claims users are being charged to replace their damaged handsets.

On its own this problem might have been manageable like the iPhone4’s antenna problems in 2010, however today’s news that the latest iOS8 has had to be withdrawn after user complaints indicates a sloppiness has crept into the company.

Both problems, or all three problems if it turns out the stories of Genius Bars charging to replace damaged phones, show Apple isn’t paying attention to detail to the degree they’ve become known for.

The botched iOS8.0.1 rollout is sloppy work while the bendable phone is very much an uncharacteristic lapse in design.

For a premium brand with a large dose of arrogance, shipping defective products is both an embarrassment and damages the company’s name.

This inattention to detail is horribly reminiscent of Microsoft’s horror days at the turn of the Century where the company repeatedly rushed incomplete products to market — Windows ME being the most notorious example.

So maybe we are seeing Apple become the new Microsoft and the iPhone 6 Plus as the Windows ME of our time.

That doesn’t mean we’ll see the end of Apple, Microsoft is still a huge corporation, but it may be the tech industry’s most iconic business is beginning to lose its edge.

Image of Steve Jobs and Bill Gates via Wikipedia

Making the case for engineers

Engineers need to start arguing the case for their profession

“It’s important to keep the engineers under control as they don’t understand costs,” a tech industry commentator said to me last week.

That was an interesting view and one that’s at odds with the core role of engineers – engineering is applied science where the job description is to create something within the sponsor’s scope, time and cost requirements.

It’s rare that a project doesn’t have cost constraints and it’s a very junior engineer who won’t be aware of those and how expenses are tracking against forecasts during the assignment. It’s a core role of the job.

Engineers as financial naifs

How this view of engineers being financial naïfs has developed is interesting in itself; there’s three factors that drove that commentator’s view.

The first factor is the financiers and accountants have hijacked project planning and management – sort of like how marketers have overrun the social media sector – so it is in their interest to portray their professions as being the only people who can be trusted to watch the books.

Giving the power of managing projects to the financiers has tragic results for many projects; invariably the money men misunderstand the costs required to meet a project’s scope resulting in a substandard result or, paradoxically, the project running massively over budget.

IT industry failures

The IT industry’s behaviour is a second factor which in itself can be split into two; the startup community’s model and the ‘rob the client’ mentality of the major outsourcing companies.

One of the greatest business failures of the last thirty years has been IT outsourcing where enterprises have essentially written blank cheques to the global outsourcing firms to save computing costs.

Because most of those projects have been run by moneymen with little understanding – despite their hubris – of either the business’ needs or the role of information technology in the organisation the results have often been catastrophic for shareholder or taxpayers, although very good for the salespeople and managers of the global outsourcing companies.

Usually a good indicator of project doomed to failure is when a CEO or minister announces the scheme with the justification it will save an improbably large amount of money for the organisation; tears usually follow.

The startup community’s attitude to project management has also twisted the engineer’s role. While there are some ventures that keep a very canny eye upon costs and deliverables – these are often the successful ones – many of the high profile, big funded companies take the attitude that engineers should focus on code while costs are a concern for founders and financiers.

In that view, the software engineers don’t have to worry about costs – it is none of their business.

Finally there’s a cultural element and it’s notable that the commentator speaking to me was Australian.

Australian mediocrity

One of the traits of modern Australian management is the culture of mediocrity and unaccountability that has crept into the nation’s business leadership from the early 1990s onwards. Tolerance of over budget or failed projects has become the cultural norm.

Probably the best example of this was the deeply troubled National Broadband Network currently struggling to stay alive in the face of a restructured management, government hostility and community indifference. Both the previous and current management have shown themselves to be particularly unsuited to meeting the engineering and contractual challenges of the project.

Interestingly, the engineers get blamed for the management’s hapless inability to deliver the project on time, budget or within the project scope.

The perverse, and tragic, thing about the NBN is had managers listened to wise voices from the engineering and construction communities in the early days the scheme would have had a chance of succeeding despite the political incompetence and bastardry that surrounded it.

Squandered resources

As the western world and developed economies move into more constrained times squandering resources on poorly thought out or badly managed projects is becoming an unaffordable luxury.

Engineers need to make the case they are not just a bunch of technology obsessed geeks implementing unrealistic and uneconomic solutions. Getting projects built properly is too important to be left to the accountants.

Image from Seattle municipal archives image of Engineers planning a freeway through Flickr

Startups as a dream job

Canva co-founder and CEO Melanie Perkins describes the design service’s journey

“It’s my absolute dream job” says Melanie Perkins of her role as CEO and co-founder of online design app Canva in the latest Decoding the New Economy video.

Since being set up ten months ago, Canva has grown to over a half a million people using the tool to create graphics for applications such as books, marketing banners and website logos.

The idea for Canva came out of the difficulties Melanie found in using design software while lecturing at university and it’s growth has been as a result of the idea catching the imagination of investors like Lars Rasmussen, one of the driving forces behind Google Maps, and Guy Kawasaki, Apple’s original Mac evangelist.

“We’ve got some great things coming in the next few months,” says Perkins. “So stay tuned.