Tag: Advice

Five basic software tools for a new business

Setting up a business has never been easier. Here are five basic tools to get you started.

Last week I was asked by someone considering starting a business what I’d recommend in the way of software for a new company.

That’s a good question as cloud services have completely changed what a business should buy over the past five years when the answer back then would have been to buy a new PC with Microsoft Office preloaded along with a boxed accounting package.

More importantly for a cash strapped business, whether it’s a tech startup or a more conventional business, today’s cloud based tools don’t need new computers and most have free versions that suffice for those early days before a venture has established a cash flow or its viability. That radically changes the economics of setting up a new business.

Google Docs

This is the basic essential tool for a new business giving a basic word processing, spreadsheet and presentation package. The free version of Google Docs is technically only available to educational or home users, but then you are running your new business from home aren’t you?

Paid versions of Google Apps are either five dollars or ten dollars per user per month depending on the features or storage you want. Again for most small business the cheaper version will usually suffice.

For power users, Microsoft Office is often unavoidable as the spreadsheet and wordprocessing features of Excel and Word are far more extensive than Google’s.

Email and calendar functions

Once upon a time your choice of email tool mattered, today it doesn’t as there’s no shortage of free cloud based tools or, if you’re a Mac user, Apple Mail. For most small businesses it’s easiest just to choose Google’s Gmail or Microsoft’s Outlook.com. If you’ve chosen Microsoft’s Office 365 package than Outlook is part of the business bundle.

Also in the past having an online, shareable calendar was a nice to have but often expensive feature that required a server. Now almost all systems come standards with calendars although Google has the edge in terms of sharing calendars between workgroups.

Storage

Being able to store and share files into the cloud has been a boon for small businesses which in the past needed to have an expensive and clumsy inhouse server if they want to share information or even just to access it on the road.

Microsoft give unlimited storage for Office 365 subscribers while Google offer 15Gb for the free Docs service, 30Gb for the $5 Apps Plan and unlimited space for the $10 Apps plan if you have more than five users. Apple’s pricing is more complex with five different tiers although iCloud is a much more elegant solution for backing up iOS and OS X devices.

Two third party storage providers such as Box and Dropbox are also worth considering with both offering advanced tools and integration with other cloud services. Dropbox offers a free version with 2Gb of data, a Pro version including a Terabyte of space and a business version that is unlimited at $17 per month.

Accounting

One of the biggest mistakes a new business makes is skimping on accounting software. This is one of those areas where cutting corners early can be expensive later. The most popular cloud accounting service for small business is Xero which does a great job in integrating with other online platforms including Office 365 and Google Apps for $25 a month.

Xero though is not alone in this field with MYOB, Reckon, Quicken and others fighting for marketshare. It’s best to talk to your accountant and find what they work with as this will save problems when you come to do your books.

Website

Every business needs a web presence. If your new company is a local service, retail or hospitality outlet then you have to be listed on Google My Business which literally puts your company on the map. Listings on Facebook and signing up with all the main social media services is a must do as well.

The cornerstone though of an online presence though is a website and the easiest, quickest and no-cost way is to set up a website on Google’s Blogger platform. Once your business gets up and running then having your own web server running WordPress is the best long term solution but in those early days Blogger will suffice and the upgrade path between the two is surprisingly painless.

Every business though is unique and your business might need more than these five basic tools. If you’re in hospitality and retail you’ll need a Point of Sale solution while if you’re a tech startup products like Slack and Basecamp may be needed as well.

The five basics though are common to all businesses regardless of the industries they’re in and regardless of the aspirations of the owners. The fact you can set up a business for almost nothing is one of the reasons why it’s worth giving it a go.

Management in an age of information abundance

How do managers and business owners deal with an age of abundant information?

The Twentieth Century was defined by abundant and cheap energy while this century will be shaped by our access to massive amounts of data.

How do managers deal with the information age along with the changes bought about by technologies like the Internet of Things, 3D printing, automation and social media?

Management in the Data Age looks at some of the opportunities and risks that face those running businesses. It was originally prepared for a private corporate briefing in June 2015.

Some further background reading on the topic include the following links.

 

Building a future proofed business

Adapting your business to survive change means an open mindset and a wide use of cloud software

A few weeks ago the source of all wisdom for micro-businesses, Flying Solo, and I did a webinar on Future Proofing Your Business.

During the presentation we looked at the big trends that will affect business over the next decade with a focus on some of the demographic, economic and technological changes that are happening today.

The technologies are evolving rapidly and some of those we focused on as being business changing are the driverless car, automation, robotics, the internet of things and cloud computing.

As with all good presentations we took as many audience questions as possible and the feedback was particularly pointed on one topic, “given the degree of automation, where do the jobs come from?”

Finding the jobs of the future

While to some it might be surprising to hear this from a business audience, it’s very much a valid question given most of the solo operators tuned in are in consulting type roles that will probably be eliminated or affected by algorithms or robotics, if not outsourcing through o-desk, Airtasker or similar services.

Exactly what will be the jobs of the future is a difficult question to answer as predicting what tomorrow will look like is a fraught task, predicting in 1990 that web designers and online analytics would be a growth field ten years later is a good example.

A changing economy

What we can be sure of though is that business and employment does change and evolve around technological advances. The third slide of the presentation shows Sydney’s Circular Quay in the 1920s.

The economy though was still predominantly farm based, in Australia around a quarter of the workforce were in agriculture – in the US 27% of the population were farmers – in both countries today it’s below three percent.

All of those displaced eventually found jobs, although the transition costs were great as John Steinbeck documented in the Grapes of Wrath.

Free your mind and the rest will follow

So the key to future proofing your business lies in not being one of Steinbeck’s Oakies and that requires a mental shift, we need to be data literate and deploy the tools that mean our companies are more responsive to changing markets.

One of the keys to business survival in a changing world is to use the right tools, particularly cloud computing services some of which I’ve listed below.

We only touched on a small number of ways that the world is changing, for instance the image illustrating this post is Microsoft’s Holo Lens and we haven’t mentioned Virtual Reality at all. The key is to keep an open and flexible mind.

Office applications

One of the biggest costs for business is the software for writing letters and working on spreadsheet. There’s free and paid for services that you can use on the cloud that cut your costs and increase your office productivity.

Google Docs
Evernote
Zoho Docs

Website platforms

There’s plenty of free, or cheap, tools to get your name out on the web. Don’t forget to register you business name’s domain though.

WordPress
Blogger
Wix

Design software

In a crowded world good design matters, Canva is a good quick way to get a good looking logo and graphics for your business.

Canva

Accounting services

One of the greatest challenges for small business is doing their books and accounting software is a must have for every commercial operation. Online services reduce costs and increase flexibility for businesses of all sizes.

Saasu
Xero
MYOB Business Essentials

Customer Relationship Management

CRM software helps you monitor and understand who your customers are and what you’re doing for them.

Salesforce
Sugar CRM

Backups

Backing up is critical for your business. Having an online automated backup helps you ensure essential data is safe.

Carbonite

Shared storage

Sharing files with others helps your business be more efficient as teams can get work done without using the same computer.

Dropbox
Box.net

Communications

Voice over IP, or VoIP, is a massive cost saver and most of them are cloud services.

Skype
MyNetFone

Project management

Running and managing projects is a complex task made much easier with a good project management program to keep track of tasks and time.

Basecamp
Zoho Projects

Outsourcing

Cloud computing and online services are making outsourcing possible for small businesses. With a browser and a credit card, you too can be in the outsourcing business.

Upwork (formerly O-Desk
Freelancer

Adventures in Startupland – the brutal truth of starting a business

Zendesk CEO Mikkel Svane’s book Startupland describes the challenges faced by most business founders and business owners.

Startupland is a magical, mythical place where the unicorns roam free and much of the advice dished out to nascent entrepreneurs has more in common with a romantic fantasy novel than the hard work of building a business.

Mikkel Svane’s Startupland is not one of those books. Svane, the co-founder and CEO of cloud based customer business Zendesk, is instead a tough description of the challenges and personal costs of venturing into business for yourself and the harsh, demanding realities of the Silicon Valley statup model.

“No-one tells you how little you get paid,” warns Svane as he charts his own journey from developing and selling through Stockholm’s computer shops of the mid 1990s a basic program that created 3D optical illusions through to floating Zendesk on the NASDAQ in 2014.

During Zendesk’s journey Svane and his business partners experienced the entire range of challenges that a business founder could face ranging from managing high growth, laying off staff in the face of a downturn, the inevitable pivots and, sadly, the passing of a valued employee.

“Startups are fragile” warns Svane and observes how he nearly fell for the trap all business owners have been tempted by in doing consulting work to provide cash for the business. Invariably the side job comes to dominate and the new venture withers due to lack of attention.

Working from home

For those starting out in business, whether it’s a tech startup or something a big more mundane, the observations and tips on working for home are worthwhile in themselves, if you find you’re one of the type that “sits at home and eats toasts and masturbates” then it’s probably best to find an office or coworking space.

Having had the opportunity to interview Svane a number of times, his own passion and character comes clearly out of the book including his view that seemingly boring things like customer support is sexy, citing how Marilyn Monroe fell for Arthur Miller (although that didn’t end well).

The ‘boring is sexy’ mantra is one Svane repeats throughout the book, and his contention is seemingly mudane areas like customer support are where the real business opportunities lie.

Business is about relationships

Ultimate Svane sees business as being about relationships; between customers, staff and investors. His view on accepting investor’s money is an important lesson from the book.

“Great investors have unique relationships with their founders, and they are dedicated to growing the company,” writes Svane. “Mediocre and bad investors work around founders, and the company ends in disaster.”

The brutal truth

In telling the brutal truth about starting a business Svane gives anyone considering the idea of ditching the cubicle a realistic view of the challenges ahead. That advice alone will save many families from the stresses and costs of self employment and startup land.

Those considering entering the world of startups, small business or self-employment should read Startupland. If you’ve already started that journey, then Svane’s story is worth reading to show you aren’t alone in your daily challenges.

 

Webinar: Future proofing your business using cloud computing, social media and other tools

Join us on April 29 to look at how business can grow in rapidly changing markets

On April 29 I’m helping Flying Solo with a webinar on how small and single operator businesses can future proof their businesses.

During the webinar we’ll be looking at how businesses can adapt and profit from a rapidly changing economy.

Some of the things we plan to discuss include the trends driving the changing marketplace, some of the tools businesses can be using to harness a rapidly evolving workforce and methods to attract mobile consumers.

We’ll also have a look at some of the ways canny business owners can use social media, cloud computing and other online services to make their businesses more profitable and flexible in a tougher business world.

The webinar itself is free and you can sign up at the Flying Solo website. Hope to see you there.

ABC Christmas Computers

What are the festive technology questions?

For Christmas 2011 Paul joined Nikolai Beilharz to discuss dealing with problems with your Christmas tech gifts.

We had a number of callers with problems including setting up a wireless network, what to do if a drink is spilled on your keyboard and how older people can get useful computer training.

Seniors Computer Assistance

John from Hobart asked about where he could get instructions on using his computer.

The Australian Seniors Computer Clubs Association is a volunteer group bringing together local computer clubs that cater for older folk.

ASCCA’s national members directory lists local clubs by state and contacting the nearest group should help you find the right assistance from your peers.

Oh no! I’ve spilled a drink on my computer?!?

Watching a freshly spilled cup of coffee, glass of wine or can of softdrink pour into your keyboard makes for one half panic and the other half despair.

If you move quickly and you turn the keyboard upside down then you have a chance of rescuing a laptop computer before too much damage is done. The important thing is to stop liquid getting onto important circuits.

Having turned the keyboard or laptop upside down, leave it for a day for the liquid to dry out. Then its a good idea to take it to the local computer store to see if it the residue can be cleaned up as usually the keyboard becomes sticky and some keys may not work.

Should the liquid damage a desktop computer’s keyboard that’s usually easily fixed by buying a new keyboard but if you’re using a laptop, then the motherboard – the key part of a computer’s circuits – may be affected and that’s usually time to start shopping for a new system.

Setting up a wireless network

Most of the tech devices we’re getting for our households require some sort of wireless connection.

If you have a wireless network, it’s important you get the security right as you don’t want neighbours and passers-by using your connection. The IT Queries site has instructions on securing these networks.

Once have a secured network, preferably using the WPA2 encryption standard and a strong password, you can then connect each device. You’ll need the name of the network and the WPA2 password to make it work.

Sometimes some devices want older, inferior security settings and occasionally they just won’t work at all. It may take several attempts to get them to work and it’s worthwhile re-reading our ten tips for setting up technology.

Our next national ABC spot will be on February 9 next year. We will probably have some more spots over the summer break and we’ll let newsletter subscribers know about them as soon as we do. We also post them to the events page.