product | Decoding the new economy

Price points

Oct 042011

Amazon’s new range of Kindle e-book readers illustrate how important price points are to winning consumer confidence.

October 4, 2011
Posted by Paul Wallbank at 4:40 pm
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business advice, economy, future, Innovation
Tagged with: amazon, consumer, e-book, e-reader, internet, kindle, media, product

Decoding the new economy

This blog looks at how society and business are changing in the 21st Century.

While the site has a focus on technology, I also look at the human factors along with the demographic and economic changes that are driving how we live, work and play.

About Paul
I'm a writer, speaker and broadcaster with a fascination about how our business world and society is evolving.

Since being invited on ABC Radio in 1998 to discuss Y2K issues, I've been speaking on technology and change for over 12 years. I've also written seven books.

I've founded four businesses and my team built PC Rescue into a national computer help network. I have a consulting business, Netsmarts, which helps businesses deal with challenges in the new economy.

Today I speak and write on change along with consulting to businesses on how they can take advantage of opportunities in today's fast changing marketplace.