Tag: twitter

Privacy’s still beating heart and the social media challenge

The changing habits of younger web surfers are challenging the assumptions underlying social media services.

“I’m not a very public person,” twenty-two year old Walter Woodman tells the New Yorker in How A Relationship Dies on Facebook.

One of the assumptions of the social media industry is that digital natives, those born after 1990, have little if any expectations of privacy. The New Yorker story challenges that idea.

Much of the New Yorker’s background is taken from the Pew Centre’s May 2013 report Teens, Social Media and Privacy which interviewed 802 US teens and their parents to identify young adults’ attitudes towards privacy.

As the Pew Centre’s Mary Madden wrote in a follow up post to that report, US teenagers aren’t about to about to abandon Facebook yet but they are concerned about privacy and the work involved in managing an online persona.

While some of our teen focus group participants reported positive feelings about their use of Facebook, many spoke negatively about an increasing adult presence, the high stakes of managing self-presentation on the site, the burden of negative social interactions (“drama”), or feeling overwhelmed by friends who share too much.

This suggests a far more mature, and complex, understanding of privacy by teenagers than many of the social media boosters assumed when declaring that privacy is irrelevant in the Facebook era.

Like their parents, teenagers and young adults know there are consequences for sharing too much online which challenges the social media platforms that have built their businesses around users spilling everything about themselves into the big data pot.

It turns out digital natives are just as conscious of the risks as their parents, although how they handle it may manifest in different ways, and the assumptions of many social media businesses aren’t quite as robust as they appeared not so long ago.

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I don’t get it

“Getting it” doesn’t guarantee business success

“I don’t get Twitter or Facebook” says the talkback radio caller, “why would you want to tell the world what you’re having for dinner?”

Once upon a time people didn’t get the motor car. There were many good reasons not to – compared to a horse a steam or petrol driven vehicle was expensive, unreliable and restricted in where it could go.

The motor car ended up defining the 20th Century.

Those who didn’t get it – like the stage coach lines and later the railway companies – eventually faded into irrelevance.

Something we should remember though is that many of the entrepreneurs in the early days of the motor car who did “get it” went broke. As did those in earlier times building railways and canals.

“Getting it” is one thing, but it doesn’t guarantee it will make you rich or guarantee your business’ survival.

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ABC Nightlife: Going Viral

The March ABC Nightlife spot looks at the online viral world

Paul Wallbank joins Tony Delroy to discuss technology, change and the online world on Thursday, March 22 from 10pm on ABC Local Radio.

A podcast of the program can be downloaded from the ABC Nightlife page.

Do you know who Kony is?  You probably know at least something about this Ugandan warlord thanks to a video about him that recently ‘went viral’.

Tony and Paul will look at how and why videos go viral on the net – how does it start, and why do some capture the world’s attention when most don’t?

Some of the questions we’ll look at include;

  • What is “going viral”?
  • How do videos go viral on the Internet?
  • Are these viral videos just marketing stunts?
  • Is it just videos that go viral on the internet?
  • Who sends these around the web?
  • How is the Stop Kony campaign different?
  • Is there a downside to going viral?

An excellent presentation on what makes a video go viral on the internet from YouTube’s Kevin Allocca describes some of the factors involved.

We’ll also be covering a number of other topics including;

On the topic of Online Scams, reader James Voster recommends the Victorian government’s Consumer Affairs Page.

We’d love to hear your views so join the conversation with your on-air questions, ideas or comments; phone in on the night on 1300 800 222 within Australia or +61 2 8333 1000 from outside Australia.

Tune in on your local ABC radio station or listen online at www.abc.net.au/nightlife.

You can SMS Nightlife’s talkback on 19922702, or through twitter to @paulwallbank using the #abcnightlife hashtag or visit the Nightlife Facebook page.

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Is Twitter’s censorship a good thing?

National laws are a reality for web based businesses

Since Twitter announced they were going to start blocking messages on a country by country basis if required by the laws of that land they have received a lot of criticism.

Most of this criticism of Twitter revolves around the belief that every message should only edited or deleted by the person who posted the tweet.

Anything else a breach of free speech and a threat to the underlying principles of the internet.

That utopian view of the Internet doesn’t translate into real life; the online world is as subject to laws as any other part of life and social media companies have to comply with the same laws as newspaper organisations or fast food chains.

Regardless of what you think of those laws – and in many countries they certainly are unreasonable and oppressive – they do matter.

Were Twitter not to comply then the entire service would be at least blocked in those countries and, should an action be enforced in a US court, then the tweet removed anyway for every user around the world.

By introducing country specific blocking, the service can let the rest of the world see a tweet that would otherwise be lost and in countries with restrictive or authoritarian laws, local people can still use the service.

A particularly clever way of dealing with removal requests is to note that the specific message has been blocked in a country. This adds a level of transparency and accountability to the actions of courts and governments that want to close the service.

We can see that being particularly effective in jurisdictions like the UK where British judges have been quick to apply “superinjunctions” preventing the merest mention of something by anybody.

Should Britain’s overeager judges start demanding Twitter block tweets, those in the UK will quickly realise something is amiss. The effect will probably be to increase the interest in the blocked tweets that can be seen anywhere around the world.

Despite the utopian view that transparency and openess will solve the world’s problems, we don’t live in that world right now and people can – rightly or wrongly – ask that false, defamatory and damaging posts on the Internet can be removed.

Interestingly Google this morning announced they will be introducing a similar system to deal with country specific problems on their blogger platform.

Twitter’s handled this in the best way possible, in many ways this could be a step forward for social media and the Internet in general.

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The importance of transparency

The US Federal Reserve has announced they will release more details from the information they use on determining official interest rates. On the same day the social networking site Twitter is embarrassed when its opaque verified account policy fails.

Being open and honest is the key component in trust and in turn trust is the bedrock of society. If you can’t trust your neighbour, the local cop or the grocer at the shops then society quickly starts breaking down.

Many big businesses, particularly those in markets where they are one of a small group of incumbents get away with abusing your trust; they tell an illegal surcharge can’t be waived because “that’s their policy, you can’t change an account because of the “terms and conditions” and that the call centre’s operators name is Janet even though it’s Rajiv and you know that when you call back asking for “Janet” you’ll be told”there’s 35 Janets working in the department right now”.

All of this we’ve come to expect from big bureaucratic organisations like the phone company, the bank and the tax office. The interesting thing is how many new businesses that are adopting this anti-customer model of operating.

Rules and policies are fine – as long as everyone knows them, they aren’t too onerous and they are applied fairly and consistently.

The challenge for all businesses – particularly those taking on incumbents – is they have to show they are more trustworthy than the existing operators. If you can’t show that, then maybe it’s time to think about how you operate.

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What’s a Twitterer worth?

How business can put a value on social media

$2.50 per month is what Phone Dog think a Twitter follower is worth in their lawsuit against a former employee.

As nebulous and ambiguous as Phone Dog’s claim seems to be it appears some price is being created on the business value of social media users.

To date we’ve seen services like Empire Avenue, Klout and Kred try to measure social media users’ real influence on the different web platforms which in turn allows businesses to allocate some sort of value.

As social media and the web mature, we’ll see businesses spend more time understand where the value lies online.

Each platform is going to have a different value to a business. Depending on the market, one person may be worth more on Twitter than on Facebook and similarly a business may put more value on members of a specific LinkedIn group or industry forum.

What we shouldn’t confuse “value” with is how the services themselves make money. For Facebook, the value comes from the marketing opportunities presented by people sharing their lives while for LinkedIn it’s largely coming from employment related advertising and search.

Other social media platforms are finding other ways to make money and each will have a different attraction to users, businesses and advertisers. All of which will affect their perceived value.

That perceived value is the most important part of social media. If users don’t think a site adds something to their lives, then that service has no value to anyone.

It’s tempting to think that people will object to having a “value” placed on their heads as users, but most folk understand the commercial TV and radio that does pretty much the same thing.

The real question of how much people are prepared to share online will come when they understand the value of the data they are giving the social media platforms. When users start to understand this, they may ask for more service from these companies.

What a Twitter user is worth right now is probably different to what they will be worth this time next year, but there’s no doubt we’ll all have a better idea.

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The social maze

What are the risks in business social media?

Towards the end of 2011 we saw a surge of stories about companies and employees fighting over the ownership of corporate social media accounts like LinkedIn contacts and Twitter feeds.

For the social media community this is encouraging as it shows that businesses are beginning understand there the value in online networks. It also illustrates the risks for both businesses and employees when these tools aren’t properly understood in the workplace.

The employer’s risks

As social media sites are one of ways businesses communicate with the public, managers have to understand these services are an asset too important to be left to the intern or youngest staff member in the office.

Should that intern move on – possibly at the next college semester – the business may find they are locked out of the account or it is even deleted.

Business pages and accounts should be set up in the name of senior people in the organisation and, where possible, administration should be shared by the relevant unit in the organisation (customer support, marketing or whatever).

The nominal owner and administrators should understand that the account is the property of the business and all posts on it will be work related and not personal.

When one of the administrators or owners leave the organisation, login details should be handed over and passwords need to be changed. Where possible, the ownership should be changed to another employee – this is one of the current problems with Google+ accounts at the moment.

Employers need to understand that the professional contacts individuals make during the course of their work isn’t their property, so trying to claim the personal LinkedIn contacts and Twitter followers of an employee’s private account probably will not be successful.

Similarly social media services like LinkedIn are not Customer Relationship Management programs (CRMs) and using them that way, as a company called Edcomm did, will almost certainly end up with problems and a possible dispute.

Traps for employees

When given a work social media account to maintain, it’s best to consider it as being like your work email – it’s best to use it for business related purposes only and you’ll have to give it up when you leave the organisation.

If you’re being held out as a representative of the business, as we see in the Phonedog_Noah dispute over a business Twitter account, then it’s best to set up a private account for your own use and not use the business account after leaving the organisation, even if they don’t ask for it when you leave.

On sites like LinkedIn and Facebook you should change your employment status as soon as you leave an organisation to make it clear you’re no longer working there. If you’ve left on bad terms, resist the temptation to insult your former employer when you change your details.

Staff using social media have to be aware that can be held accountable in the workplace for things they do on their personal online accounts; sexual harassment, abusing customers and workplace bullying through a Facebook or Twitter account can all result in disciplinary action.

In many ways the disputes we’re seeing on social media services reflect what we’ve seen in many other fields over the years – the ownership of intellectual property, professional contacts and even access to websites have all been thoroughly covered by the courts over the years and there’s little in these disagreements that would surprise a good lawyer.

With all business disputes though, it’s best to resolve them before lawyers and writs start being involved. Clearly defining and understanding what is expected of both employers and staff can save a lot of cost and stress.

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