Tag: netsuite

  • Managing the circular firing squad

    Managing the circular firing squad

    Earlier this week I had the opportunity to interview Evan Goldberg, the founder of Netsuite at the company’s Suiteworld conference in San Jose.

    While one of the topics we covered was Goldberg’s support of the BRAC Foundation, I was also keen to discuss the company’s complex senior management and board dynamics.

    Along with being the CTO, Goldberg is also Chairman of the Board which means CEO Zac Nelson answers to him on board matters but the roles are reversed in their executive management roles.

    To make matters even more complex, Chief Operating Officer Jim McGeever is also the board’s President so he also answers to Nelson in executive matters while presiding over both of the others as a director.

    “We call it the circular firing squad,” laughed Goldberg when I asked him about it. “We are all incredibly committed to the company and we get along really well. We get our egos out of the way and we just want to do the right thing.”

    “Humour is a very important part of it,” Goldberg observes. “Fundamentally it has to be the right people for that to work. Three is a good number as you get to vote on the matter.”

    So Goldberg’s view is Netsuite’s arrangement works because the three are friends and leave their egos out of decision making.

    Goldberg’s observation is true of any successful business relationship – like a succesful personal relationship a thriving business partnership relies on respect and the individuals being able to give a little, or a lot, without bruising their egos.

    Ultimately though, it’s interesting to observe how tolerant investors are towards such arrangements. As an independent, outside investor having too many Executive Directors on the board dilutes the critical management supervisory role of the board and that can’t be encouraging for shareholders.

    Tech companies though get some slack from investors given their relative youth and market dynamics so it’s not surprising Netsuite gets away with this. The bond between the senior executives must also count as well.

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  • The benefits of being public

    The benefits of being public

    Both the public cloud and a publicly listed company are good things for a business says Netsuite’s Zac Nelson.

    “Managing a public company is a great discipline and in some ways gives us an advantage over non-public company who don’t have to have discipline and make good investments,” says Zac Nelson, the CEO of Netsuite.

    Nelson was talking to Decoding the New Economy yesterday at the annual Suiteworld conference, Netsuite’s annual gathering in San Jose.

    The CEO’s comments are in contrast to a common view that being publicly listed company distracts a company’s management from focusing on long term objectives, a sentiment Nelson rejects.

    “In terms of managing a public company I think it’s an important discipline, I think a lot of people are opposed to these SOX (Sarbanes-Oxley) rules but when I look at these rules I think they are just common sense. Are you managing your business right? You want to have control of your business so you aren’t blindsided.”

    Probably the biggest advocate of taking companies private is Michael Dell who took his eponymous business off the markets three years ago and is now looking at doing the same thing with EMC in what will be the biggest IT merger in history.

    Dell going private

    Nelson doesn’t think Dell going private was a mistake though, “I saw Larry Ellison say it was one of the greatest business moves in the history of man, I’ll agree with Larry – he’s usually right on that stuff,” he laughed.

    “The thing I see Dell doing that I understand is they are giving their smaller division more autonomy. Dell Boomi is going back to being just Boomi and Secureworks just went public. Certainly from a structural standpoint and business model innovation that makes sense and it’s what I understand.”

    As a public company, Netsuite does come under scrutiny and one of the criticisms is that it continues to post losses, something that Nelson puts down to the treatment of stock options. In the last earnings report, the company claimed capitalising stock options added $30 million in costs and not including them would see the company reporting an eight million dollar profit last quarter.

    “We’re cash flow positive, we generate over $140 million in cash,” Nelson says. “People are happy with it, we’re still investing. What we’re investing in this year is different to the past, we’re investing in services to enable our customers to invest in product.”

    Integrating the stack

    One of the advantages Nelson sees that cloud based companies like his have are integrated systems, “the client server world created this perspective that dis-integrated systems actually work – you have Windows, you have third-party apps – but what really works well are integrated systems.” he says. “Look at the most common system you guys use, called Apple, it’s an integrated end-to-end system. Same with Amazon, that’s what we’ve built.”

    “The detour we took in the client-server world is still being taken in the software world, a lot of software people believe you can compile this stuff and it will magically work. No, it doesn’t. Integrated systems work better.”

    Securing the cloud

    One area he specifically sees where cloud services have an advantage in being integrated is with security, “a problem that large enterprises have that we to some degree don’t have is we have one system, we have five data centers. You look at some of these large enterprises and some of them don’t even know where some of their data centres are. How on earth do you secure that environment? It’s not a product problem, it’s a process and IT management problem.”

    Nelson’s comments on security are a swipe at competitors like SAP and Oracle who are often criticised for having disparate systems.

    With Suiteworld moving to Las Vegas next year, it will be interesting to see who’s taking bets against cloud services like Netsuite. Certainly with salesmen like Zac Nelson, they’re able to tell a good story. The key though is to show some profits in the longer run.

    Paul travelled to Suiteworld in San Jose as a guest of Netsuite.

     

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  • Winning the cloud

    Winning the cloud

    “The cloud has won, the argument is over and any software company that hasn’t moved onto the cloud is doomed,” stated Netsuite CEO Zack Nelson at the Suiteworld 2015 conference in San Jose this week.

    Nelson and Netsuite certainly can say their software is selling with revenues increasing thirty percent over the last year, although the company’s overall losses were the same as a year earlier at $22 million.

    As with all conferences the focus was on big product announcements with Netsuite showcasing their enhanced Point of Sale services, European data centres and their alliance with Microsoft.

    Microsoft become partners

    The video appearance of Microsoft CEO Satya Nadella to announce the partnership covering Azure web services and Office 365 is another step by Nadella to move Microsoft into strategic relationships with key cloud computing companies following another with Dropbox last month and with Netsuite’s fierce rival Salesforce last year.

    For Netsuite the partnership offers the opportunity to integrate more tightly into Microsoft’s office productivity and enterprise tools that have been clawing their way back in marketshare after sustained attacks from Google and other cloud services.

    In the product offerings, Netsuite was showing its push into ecommerce and retail showing off both its Point Of Sale system and its site builder capabilities with the big boast their back end services are “faster than Amazon’s.”

    Taking the game up to Amazon is a big boast and it will be worthwhile seeing how the Seattle based giant responds, certainly for Netsuite’s customers having an e-commerce system that can match the industry leader will be a big attraction.

    Rolling out the data centers

    Data centers are always an issue for cloud computing services with the questions of redundancy, data sovereignty and latency being raised. The announcement that Netsuite will be opening centres in Europe will help the company in those growth markets.

    For the Asia Pacific, there are no immediate plans for data centers in the region but the company’s main push is on developing deeper relationships into the Chinese markets with resellers and partners.

    The international push is important for Netsuite with the proportion of its non-US revenues being stuck at just over a quarter for each of the last three years with Craig Sullivan, the company’s Senior Vice President for Enterprise & International Products, flagging China, Brazil and Germany as key growth markets in the coming years.

    A native look and feel

    In all three countries the company is betting on partners growing market share through a Most Valued Players and reseller programs aided by the company’s claim the software works natively in 19 different languages.

    “We want international users feel like NetSuite was designed for them,” is Sullivan’s ambition for the service’s global operations.

    Cloud computing may have won the software wars but there’s still plenty of battles to be fought over who will make the profits from the online software market, a fight not helped by evolving business models.

    Suiteworld was a good demonstration of what Netsuite is hoping to fight that battle with. Whether it’s enough to succeed either as a company or a takeover target remains to be seen.

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  • Shifting the cloud business model

    Shifting the cloud business model

    “What’s the biggest risk to your business?” was one of the questions asked of Netsuite CEO Zack Nelson during a post keynote discussion at the Suiteworld event in San Jose yesterday.

    Nelson’s response was the shift to transaction based businesses and cited cloud based human resources company Zenefits as an example.

    The transactions model can work two ways with either a fee being charged for each transaction – something that data analytics Splunk does – or Zenefit’s model of taking third party commissions.

    A commission driven business

    Zenefits doesn’t charge for its software instead making money from commissions paid by companies they refer users to. When a client needs workplace insurance or a new benefits package, the service gets a fee from the provider.

    Investors love the idea with the company yesterday raising $500 million in a round that values the business at $4.5 billion dollars after just two years since being founded.

    Regulators however don’t like its less than transparent commissions with the service in trouble in a number of US states and it’s clear to see how such a revenue model would hit problems in countries with strong disclosure rules.

    Both of the transaction models present a threat to current cloud computing software businesses such as Netsuite and Salesforce that charge fixed license fees based on the number of users and the features they want. Both Splunk and Zenefits on the other hand give their software away.

    Disrupted disrupters

    Just as the cloud providers’ licensing model disrupted the traditional massive negotiated contracts for enterprise software and the fixed cost box model for small business, the online companies themselves might be facing their own disruption to the way they make money.

    For executives like Zach Nelson, shifting from one lucrative model to another more uncertain revenue source will be something keeping them awake for a while longer.

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