Last year we looked at Uber and speculated the software that runs the business positions the company to be more than just a hire car booking service with applications in logistics and other sectors.
This week Uber’s CEO Travis Kalanick is getting plenty of coverage in the media with extensive profiles in both the Wall Street Journal and Wired.
Wired’s profile of Kalanick and Google raises Uber’s potential in logistics, funded by a $258 million fund raising led by Google Ventures last August.
“We feel like we’re still realizing what the potential is,” he says. “We don’t know yet where that stops.”
While Wired speculates about how Uber would perform against Amazon and Walmart, the car service is different in being more of a big data play than its established, possible competitors.
The three businesses would be very different creatures in the way they would address consumer markets, it may even be that Uber is more suited to being a B2B or wholesale operation rather than a retailer like Walmart.
Interestingly Kalanick looks at a target of 2,000 staff by the end of this year reports in his Wall Street Journal interview.
Mr. Kalanick: We have 550 employees. That’s approximate. We’re definitely going to be well over 1,000, maybe in the 1,500 to 2,000 range [by the end of 2014].
Having a staff target so high is interesting, it certainly indicates Kalanick sees plenty of growth ahead in the business.